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Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 |BY: Kristin Jones

Even With Inbound, Emails Matter 10 Things to Avoid Infographic

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

In order to keep your email recipients engaged, there are a few key rules to follow. CitiPost Mail does a great job of highlighting 10 of them here.

In fact, many of the rules sound like things I’ve talked about before on the Inbound Accelerator regarding your inbound marketing content and strategy:

Every one of these tips can and should be applied to the lead nurturing emails you write as part of your inbound marketing campaigns. In order to foster engagement and warm up cold leads, you need to put careful thought and effort into the nurturing emails you send.

See how a complete inbound marketing campaign comes together in real life—including those essential lead nurturing emails sent out through your marketing automation solution—in our example: Creating A Winning Inbound Program.



Topics: Lead Nurturing, Inbound Marketing, Content, Email

Creating a Winning Inbound Marketing Program

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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