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Media analysis projects are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.
That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.
Read MoreTopics: Public Relations, Strategy, Analytics, Audits, Agency Partners
Topics: Infographics, Client Success Stories, Agency Partners
As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.
Read MoreTopics: SEO, Strategy, Statistics, Agency Partners, B2B Marketing
With two-thirds of marketers expecting increased budgets this year, there is a good chance many of you will be looking for the talent resources needed to fulfill the goals of those budgets.
Read MoreTopics: Marketing Job, Resourcing, Management, Agency Partners
At a time when marketing departments are reassessing strategies and adapting to the economic upheaval of a global pandemic that started 18 months ago, many CMOs are looking for ways to address marketing needs to generate and nurture leads, create the high-quality content needed, and yet work within a budget and work environment that require flexibility and a wide range of skills.
Read MoreTopics: HubSpot, Agency Partners
While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.
Read MoreTopics: Infographics, Agency Partners
It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country.
Topics: Strategy, Management, Agency Partners
Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.
Read MoreTopics: Collaboration, HubSpot, Management, Agency Partners
As fourth quarter of 2019 began, none of us could have predicted what 2020 would mean to the budget proposals and marketing strategies we were getting ready to finalize by the end of the year. And now next year’s plans are anything but certain.
Read MoreTopics: Resourcing, Agency Partners
When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.
Read MoreTopics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
