-1.png?width=1652&name=Jones(RGB)-1.png "Jones(RGB)-1.png")
At a time when marketing departments are reassessing strategies and adapting to the economic upheaval of a global pandemic that started 18 months ago, many CMOs are looking for ways to address marketing needs to generate and nurture leads, create the high-quality content needed, and yet work within a budget and work environment that require flexibility and a wide range of skills.
Read MoreTopics: HubSpot, Agency Partners
While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.
Read MoreTopics: Agency Partners
It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country.
Topics: Strategy, Management, Agency Partners
Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.
Read MoreTopics: Collaboration, HubSpot, Management, Agency Partners
As fourth quarter of 2019 began, none of us could have predicted what 2020 would mean to the budget proposals and marketing strategies we were getting ready to finalize by the end of the year. And now next year’s plans are anything but certain.
Read MoreTopics: Resourcing, Agency Partners
When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.
Read MoreTopics: Collaboration, Public Relations, Strategy, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners
It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.
Read MoreTopics: Management, Client Success Stories, Agency Partners
Face Time (infographic)" width="550" style="width: 550px;">
We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.
Read MoreTopics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners
Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).
Read MoreTopics: HubSpot, Sales, Infographics, Sales-Marketing Alignment, Agency Partners
Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.
Read MoreTopics: Strategy, HubSpot, Resourcing, Management, Agency Partners
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
