A blog dedicated to advancing inbound marketing and PR


Identify the Marketing Content That Creates Customers

November 09,2017 | BY: Kristin Jones

We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.

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Topics: Lead Nurturing, Lead Generation, Analytics

Dig Into Your HubSpot Data for a Marketing Success Audit

September 12,2017 | BY: Kristin Jones

As we near the end of 2017, now is the perfect time to make use of the seemingly endless list of metrics available through HubSpot and other automated marketing solutions that enable closed loop marketing. Digging deep into the data with an audit can help you identify areas for improvement and pinpoint your most effective tactics in order to replicate them.

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Topics: Inbound Marketing, Analytics

How Marketing Automation Makes Reporting ROI Simpler

August 01,2017 | BY: Kristin Jones

Proving the ROI of marketing activities consistently lands toward the top of marketers’ lists of biggest challenges. In fact, in the 2016 State of Inbound Report, 43 percent of marketers cited proving ROI as a top marketing challenge, second only to generating traffic and leads.

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Topics: Inbound Marketing, Analytics

Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)

February 17,2017 | BY: Kristin Jones

As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates.

Take a look at these findings from Vennage to see what skill you may want to consider developing if you are hunting for a new job.

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Topics: Planning, Analytics

Providing Marketing ROI Continues to Vex Marketers (Infographic)

January 20,2017 | BY: Kristin Jones

In survey after survey, from HubSpot’s State of Inbound report to the survey cited here from Millard Brown Digital, marketers say one of the perennial challenges comes down to knowing what works and whether it is worth it.

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Topics: Inbound Marketing, Analytics

Quick Tip: What To Expect From An Industry Analyst Audit

November 21,2016 | BY: Kristin Jones


Before you can plan successful public relations and marketing campaigns, you need to know where you currently stand. You need to know what’s being said, how the market views your brand, how customers view your brand and how the experts view your brand.

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Topics: Analytics, Audits

Use A/B Testing to Optimize These 5 Landing Page Elements

September 15,2016 | BY: Kristin Jones

While we may rely on intuition and best practices when initially designing our marketing content, including landing pages, optimizing them works best when based on empirical evidence. Find out what really does work—not just what you think should work.

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Topics: Landing Pages, Analytics

Don’t Make This Mistake: Ignoring Blog Analytics

August 23,2016 | BY: Kristin Jones

Most content management systems today can give you a huge variety of metrics regarding your business blog. But if you aren’t reviewing them, with an eye toward improvement, you are wasting the potential your chosen blog publishing platform provides.

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Topics: Blog, Analytics

Quick Tip: Look Beyond Traffic When Analyzing Search Terms

August 15,2016 | BY: Kristin Jones

When calculating the effectiveness of your SEO efforts, take time to look deeper than the total number of clicks you earn for specific search terms. While clicks/visits are important, it is even more important to consider what happens after that visitor reaches your site.

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Topics: Strategy, Analytics

Good Things Happen When Sales & Marketing Connect

July 08,2016 | BY: Kristin Jones

One of the biggest mistakes a company can make is to isolate departments that should be working together toward a common goal.

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Topics: Strategy, Analytics


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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