A blog dedicated to advancing inbound marketing and PR


Social Media for Healthcare Providers: 5 Common Facebook Mistakes

March 27,2018 | BY: Kristin Jones

Nearly half of all healthcare providers are already using social media as a part of their marketing and patient engagement efforts. Another 40 percent say they are interested in entering the social media realm, according to surveys we have facilitated with providers across the United States.

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Topics: Social Media, Healthcare Marketing

How To Conquer Social Media To Increase Web Traffic For Healthcare

March 06,2018 | BY: Kristin Jones


Why are you using social media? There are many benefits for healthcare providers to having a presence on social media:

  • Increased awareness of your practice.

  • To educate your patients and others.

  • Opportunities for engagement with your audience.

  • To make reviews and referrals easier.

But here is another: To increase traffic to your website.

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Topics: Social Media, Healthcare Marketing

How Healthcare Marketers Can Improve Patient Satisfaction

March 01,2018 | BY: Kristin Jones

Healthcare marketing has long revolved around content. That content has evolved from print media such as self-published magazines and newsletters that dominated much of systems’ content creation 25 years ago to more active websites and blogs. (See related stats in this infographic.)

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

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Topics: Video Marketing, Client Succes, Healthcare Marketing, Video

Social Media Marketing Tip: Optimize Your “About” Section

February 19,2018 | BY: Kristin Jones

With more and more consumers turning to social media to search for information about businesses, it is essential that they find you there, and that what they find is accurate and optimized.

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Topics: Social Media, Healthcare Marketing, Facebook

Healthcare Marketing: Why Inbound is a Perfect Fit for Healthcare

October 31,2017 | BY: Kristin Jones

I’ve talked lately about how healthcare providers can use personalized content to achieve goals of increasing patient engagement and satisfaction; now let’s look at another aspect of the healthcare economy.

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Topics: Inbound Marketing, Healthcare Marketing

Specialty Healthcare Providers CAN Use Social Media Marketing

October 23,2017 | BY: Kristin Jones

Healthcare is an industry that walks a fine line between a conservative approach to marketing and an increasingly consumer-driven need to reach potential patients in much the same way as other B2C brands, which means social media.

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Topics: Social Media, Healthcare Marketing

How Patient Engagement Communications Improves Healthcare Revenues

October 19,2017 | BY: Kristin Jones

One of the biggest challenges for healthcare marketers (who are we kidding - it’s one of the greatest challenges for ALL marketers) is getting the budget needed for effective marketing strategies and campaigns.

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Topics: Strategy, Healthcare Marketing, Personalized Content

Healthcare Marketing 2018 Trend: Personalized Patient Engagement Communications

October 17,2017 | BY: Kristin Jones

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Healthcare Marketing: Think Beyond Brand Awareness

October 12,2017 | BY: Kristin Jones

Traditionally, healthcare providers—including both hospital systems and private practices in a variety of fields—have focused marketing on one thing: brand awareness.

And traditional marketing has been very good at that approach. Billboards, local print and broadcast advertising, online banner ads and print magazines build recognition with an emphasis in most cases on physical assets: great facilities, convenient locations, expert providers in specialty fields.

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Topics: Strategy, Healthcare Marketing, Personalized Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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