INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

15 Years Of Marketing, PR & Life Lessons Learned

April 30,2019 | BY: Kristin Jones

2019 marks 15 years since I took the leap and founded the first iteration of JONES.

Since 2004, we’ve seen the introduction and nearly universal adoption of Facebook, YouTube and smartphones — and all the changes in buyer behavior that go along with them — which has changed the marketing and PR field tremendously.

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Topics: Inbound Marketing, agency, Management, Marketing Lessons

Your Ultimate Inbound Marketing Checklist

March 12,2019 | BY: Kristin Jones

Inbound marketing is a big undertaking. It is a holistic approach to marketing, that starts with a big picture focus, yet relies on pulling together all the small details that drive success.

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Topics: Inbound Marketing

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

January 31,2019 | BY: Kristin Jones

How do you define your marketing strategy?

 

Are you a digital marketer?

A content marketer?

An inbound marketer?

 

Does the distinction matter?

 

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

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Topics: Planning, Inbound Marketing, Content

A Dozen Inbound Marketing Tips (And Free Downloads) To Start Your New Year

December 28,2018 | BY: Kristin Jones

A new year is about to begin. Wouldn’t you like to jump into it ready to bring new life to your brand’s inbound marketing strategy? Or maybe just find a new, more efficient way to plan, create or generate leads in the next 12 months?

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Topics: Inbound Marketing

Our Top 10 Inbound Marketing Gifts For You

December 18,2018 | BY: Kristin Jones

With Christmas just a week away, we’d like to offer you this early gift. I promise it will be more useful than the Pokemon-shaped coffee mug you ended up with in a white elephant exchange and less awkward than the oversized sweater Aunt Edna knit with her leftover yarn from the last decade’s projects.

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Topics: Inbound Marketing

How To Bridge The Content Marketing Divide

July 25,2018 | BY: Kristin Jones

As OneSpot points out in the infographic below, content marketing can seem to be a study in contrasts:

  • Less costly, yet budget remains a major challenge.

  • Heavily used, but difficult to prove effective.

  • And often, even when the content creation is being done right, there are stumbling blocks in distribution from archaic websites (not mobile optimized) to readers’ fleeting attention spans.

How do you find common ground or a way to bridge the gap between the good and challenging?

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Topics: Inbound Marketing, Content

The Inbound Marketing Process in 6 Steps

February 14,2018 | BY: Kristin Jones

Are you still trying to wrap your mind around how inbound marketing works and how to put it into play for your business? Or to explain it to someone with entrenched ideas about marketing requiring lots of high-cost outbound advertising?

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Topics: Inbound Marketing, Strategy

How to Blend Outbound Tactics With Inbound Marketing

January 30,2018 | BY: Kristin Jones

If you take time to read through the history of the Inbound Accelerator, you’ll see, if the name didn’t already give it away, that at JONES we are true proponents of inbound marketing. We believe in providing the information prospects are seeking, when and where they want to access it, not in blasting it at them through random mass email marketing or untested paid online marketing.

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Topics: Inbound Marketing, Strategy, Email, Campaign Planning

B2B Marketing Content Preferences You Need to Know [infographic]

January 05,2018 | BY: Kristin Jones

B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions.

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Topics: Inbound Marketing, Content, Infographics

20 Ways to Be Indispensable In Your Marketing Job

January 03,2018 | BY: Kristin Jones

Whether you have just landed a new marketing job, are seeking to advance within your current team, or are simply looking for ways to improve your job performance, there are a few common characteristics that will set you apart as a team member who is indispensable — someone your boss wouldn’t want to have to replace.

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Topics: Inbound Marketing, Marketing Job

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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