INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your Everything SEO Checklist

July 08,2020 | BY: Scott Muff

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

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Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

July 07,2020 | BY: Scott Muff

Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.

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Topics: Inbound Marketing, Strategy, Content Marketing, Content Strategy

Improve Your Email Design To Improve Open & Click-Through Rates

June 10,2020 | BY: Scott Muff

Do you know what your email campaigns look like when the reach the intended targets? Consider all the different places that your emails may be opened — even B2B emails are no longer opened strictly on desktop or laptop devices.

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Topics: Inbound Marketing, HubSpot

5 Ways To Promote Your Marketing Content (infographic)

June 05,2020 | BY: Scott Muff

Inbound marketing relies on a number of processes to pull together complete campaigns that drive website traffic, capture leads and convert leads into sales.

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Topics: Inbound Marketing, HubSpot, Build a Content Strategy

The Foundation Of Successful Inbound Marketing (infographic)

December 27,2019 | BY: Kristin Jones

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

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Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

A Training Plan For Your Content Marketing

November 13,2019 | BY: Kristin Jones

Is your content marketing coming up short? Doesn’t quite have the energy and strength you’d like to see (or that you remember from a few years ago, when you were more diligent)?

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Topics: Inbound Marketing, Content

10 Steps To Inbound Marketing Campaigns (And 20+ Tools To Complete Them)

July 16,2019 | BY: Kristin Jones

Are you looking for a way to generate qualified leads that doesn’t involve cold calls, mass mailings (digital or print), or a heavy investment in paid advertising? Maybe a strategy that will not only provide leads, but also establish your company as a thought leader in your industry and a trusted source of information for current customers and prospects alike?

That is what inbound marketing can do. And often for a lower cost-per-lead than traditional outbound marketing. So, what do you need to do to create your first inbound marketing campaign?

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Topics: Inbound Marketing, Strategy, Campaign Planning

15 Years Of Marketing, PR & Life Lessons Learned

April 30,2019 | BY: Kristin Jones

2019 marks 15 years since I took the leap and founded the first iteration of JONES.

Since 2004, we’ve seen the introduction and nearly universal adoption of Facebook, YouTube and smartphones — and all the changes in buyer behavior that go along with them — which has changed the marketing and PR field tremendously.

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Topics: Inbound Marketing, agency, Management, Marketing Lessons

Your Ultimate Inbound Marketing Checklist

March 12,2019 | BY: Kristin Jones

Inbound marketing is a big undertaking. It is a holistic approach to marketing, that starts with a big picture focus, yet relies on pulling together all the small details that drive success.

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Topics: Inbound Marketing

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

January 31,2019 | BY: Kristin Jones

How do you define your marketing strategy?

 

Are you a digital marketer?

A content marketer?

An inbound marketer?

 

Does the distinction matter?

 

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

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Topics: Planning, Inbound Marketing, Content

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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