INBOUND ACCELERATOR

Content marketing as a specific job position may be somewhat new, but the demand for professionals in these types of roles is growing, according to a recent report from Fractl, which noted a 33 percent year-over-year increase in listings for content marketing job openings from 2017 to 2018.

In analyzing 1,400 job posts that included the term “content marketing” in early 2019, Fractl narrowed down the most sought-after skills for several levels of positions, ranging from interns to junior or mid-level staffers, and senior leadership.

Read More

Topics: Infographics, Skills

B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions.

Read More

Topics: Inbound Marketing, Content, Infographics

New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.

Read More

Topics: Planning, Strategy, Infographics

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

Read More

Topics: Inbound Marketing, Statistics, Infographics

Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.

Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.

Read More

Topics: Inbound Marketing, Statistics, Infographics

While some priorities will always be at the top of the list for marketers—such as turning leads into customers—the 2017 version of HubSpot’s annual State of Inbound Report is showing the influence of changing consumer habits.

Read More

Topics: Inbound Marketing, Statistics, Infographics

We know that a key element in driving SEO success is creating content that your target audience is searching for and that will be shared, creating inbound links and reaching even more potential leads.

Read More

Topics: Social Media, Blog, Infographics