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There are many reasons for a B2B tech brand to outsource marketing and PR activities. In fact, according to Statista, nearly half of the marketers surveyed outsource their graphic design, with 25-45% also outsourcing video projects, copywriting, editing and proofreading, SEO and content marketing strategy.
That’s not surprising when you consider the reasons.
Read MoreTopics: Infographics, Integrated Marketing & PR, full-service agency, efficient growth, agency selection
Topics: Infographics, Client Success Stories, Agency Partners
With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.
Read MoreTopics: Website, Audits, Infographics
Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.
Read MoreTopics: Strategy, Infographics, Content Marketing
You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?
Read MoreTopics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing
Anyone who has managed an online lead generation campaign knows one thing: Not all of the leads that you generate are worth following up on.
Read MoreTopics: Lead Qualification, Infographics
Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.
Read MoreTopics: Infographics, Campaign Planning, Content Marketing
LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.
Read MoreTopics: Content, Writing, Infographics, B2B Marketing
Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.
Read MoreTopics: Video, Infographics, B2B Marketing
B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?
Read MoreTopics: Infographics, Enterprise Software, B2B Marketing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
