INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

What Marketing Leaders Want From Partner Agencies

March 02,2023 | BY: Kristin Jones

What do marketing leaders want and need from partner agencies?

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Topics: Infographics, Client Success Stories, Agency Partners

3 Steps to Auditing Your Website and Building a Better One

January 30,2023 | BY: Scott Muff

With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.

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Topics: Website, Audits, Infographics

What’s Next for Content Marketing?

December 01,2022 | BY: Kristin Jones

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

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Topics: Strategy, Infographics, Content Marketing

How Marketers Boost B2B Content (infographic)

October 25,2022 | BY: Kristin Jones

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

5 Characteristics of The Perfect B2B Lead (infographic)

September 30,2022 | BY: Kristin Jones

Anyone who has managed an online lead generation campaign knows one thing: Not all of the leads that you generate are worth following up on.

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Topics: Lead Qualification, Infographics

How Content Marketers Guide Customers Through The Buying Journey (infographic)

August 24,2022 | BY: Kristin Jones

Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.

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Topics: Infographics, Campaign Planning, Content Marketing

4 Times B2B Marketing Was Anything But Boring

August 09,2022 | BY: Kristin Jones

LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.

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Topics: Content, Writing, Infographics, B2B Marketing

Give B2B Buyers the Video Content They Want

July 19,2022 | BY: Kristin Jones

Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.

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Topics: Video, Infographics, B2B Marketing

What B2B Tech Marketers Are Doing in 2022 (infographic)

June 21,2022 | BY: Kristin Jones

B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?

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Topics: Infographics, Enterprise Software, B2B Marketing

What Makes B2B Marketers Tick in 2022 (infographic)

May 24,2022 | BY: Kristin Jones

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.

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Topics: Strategy, Statistics, Infographics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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