INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How Content Marketers Guide Customers Through The Buying Journey (infographic)

August 24,2022 | BY: Kristin Jones

Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.

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Topics: Infographics, Campaign Planning, Content Marketing

4 Times B2B Marketing Was Anything But Boring

August 09,2022 | BY: Kristin Jones

LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.

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Topics: Content, Writing, Infographics, B2B Marketing

Give B2B Buyers the Video Content They Want

July 19,2022 | BY: Kristin Jones

Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.

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Topics: Video, Infographics, B2B Marketing

What B2B Tech Marketers Are Doing in 2022 (infographic)

June 21,2022 | BY: Kristin Jones

B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?

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Topics: Infographics, Enterprise Software, B2B Marketing

What Makes B2B Marketers Tick in 2022 (infographic)

May 24,2022 | BY: Kristin Jones

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.

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Topics: Strategy, Statistics, Infographics

The Omnichannel Answer to B2B Demand Gen (infographic)

April 28,2022 | BY: Kristin Jones

How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …

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Topics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing

Understanding the Differences Between B2B & B2C Marketing (infographic)

March 04,2022 | BY: Kristin Jones

It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.

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Topics: Strategy, Infographics

Your Infographic Guide To Content For All Stages of the Marketing Funnel

January 24,2022 | BY: Kristin Jones

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

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Topics: Sales Funnel, Infographics, Content Strategy

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

October 26,2021 | BY: Scott Muff

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

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Topics: Infographics, Enterprise Software, Content Strategy, Webinars

Video Marketing in 2021: What You Need To Know (infographic)

August 31,2021 | BY: Scott Muff

How has your approach to video changed in the last year?

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Topics: Video, Infographics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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