INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video, Infographics, Content Creation

What, When & How Often To Tweet For Business (infographic)

July 17,2020 | BY: Scott Muff

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

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Topics: Social Media, Infographics, Content Strategy

The JONES Approach: Accountability > Face Time (infographic)

June 19,2020 | BY: Scott Muff

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We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

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Topics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners

5 Ways To Promote Your Marketing Content (infographic)

June 05,2020 | BY: Scott Muff

Inbound marketing relies on a number of processes to pull together complete campaigns that drive website traffic, capture leads and convert leads into sales.

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Topics: Inbound Marketing, HubSpot, Infographics, Content Strategy

How Marketing Can Make Your Sales Department More Effective (infographic)

May 29,2020 | BY: Scott Muff

Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).

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Topics: HubSpot, Sales, Infographics, Sales-Marketing Alignment, Agency Partners

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

March 13,2020 | BY: Kristin Jones

Marketing channels change. Marketing tactics change. Marketing content changes.

But some things about marketing are no different now than they were when I founded JONES more than 15 years ago. Or when I got my first job in marketing and PR a few years before that.

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Topics: Infographics, Marketing Lessons

The Foundation Of Successful Inbound Marketing (infographic)

December 27,2019 | BY: Kristin Jones

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

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Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

B2B Content Marketing In 2019 And Beyond (infographic)

November 01,2019 | BY: Kristin Jones

When Walker Sands talked to 300 marketers and company leaders earlier this year about the role of content marketing, they found some interesting results.

Not surprisingly, content is nearly universally accepted as a part of B2B marketing: 98 percent of respondents say its performance justifies its cost.

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Topics: Content, Statistics, Infographics

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

October 25,2019 | BY: Kristin Jones

Who do you rely on for marketing content creation: an in-house team, outside agencies, or some combination? Chances are that each brings different strengths to the table, judging by the response of 300 B2B marketers to a survey by Walker-Sands.

What advantages does an in-house team have over outsourcing? What do outside firms tend to do better? And how can you get the best of both worlds when you work with an agency?

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Topics: Public Relations, Resourcing, Infographics, Management, Integrated Marketing & PR, Agency Partners

20 Top Job Skills For Content Marketers (infographic)

August 23,2019 | BY: Kristin Jones

Content marketing as a specific job position may be somewhat new, but the demand for professionals in these types of roles is growing, according to a recent report from Fractl, which noted a 33 percent year-over-year increase in listings for content marketing job openings from 2017 to 2018.

In analyzing 1,400 job posts that included the term “content marketing” in early 2019, Fractl narrowed down the most sought-after skills for several levels of positions, ranging from interns to junior or mid-level staffers, and senior leadership.

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Topics: Infographics

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