INBOUND ACCELERATOR

When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.

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Topics: Statistics, Infographics

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video, Infographics, Content Creation

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

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Topics: Social Media, Infographics, Content Strategy

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We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

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Topics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners

Inbound marketing relies on a number of processes to pull together complete campaigns that drive website traffic, capture leads and convert leads into sales.

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Topics: Inbound Marketing, HubSpot, Infographics, Content Strategy

Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).

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Topics: HubSpot, Sales, Infographics, Sales-Marketing Alignment, Agency Partners

Marketing channels change. Marketing tactics change. Marketing content changes.

But some things about marketing are no different now than they were when I founded JONES more than 15 years ago. Or when I got my first job in marketing and PR a few years before that.

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Topics: Infographics, Marketing Lessons

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

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Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

When Walker Sands talked to 300 marketers and company leaders earlier this year about the role of content marketing, they found some interesting results.

Not surprisingly, content is nearly universally accepted as a part of B2B marketing: 98 percent of respondents say its performance justifies its cost.

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Topics: Content, Statistics, Infographics

Who do you rely on for marketing content creation: an in-house team, outside agencies, or some combination? Chances are that each brings different strengths to the table, judging by the response of 300 B2B marketers to a survey by Walker-Sands.

What advantages does an in-house team have over outsourcing? What do outside firms tend to do better? And how can you get the best of both worlds when you work with an agency?

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Topics: Public Relations, Resourcing, Infographics, Management, Integrated Marketing & PR, Agency Partners