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How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …
Read MoreTopics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing
It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.
Read MoreTopics: Strategy, Infographics
Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.
Read MoreTopics: Sales Funnel, Infographics, Content Strategy
We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.
Read MoreTopics: Infographics, Enterprise Software, Content Strategy, Webinars
When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.
Read MoreTopics: Statistics, Infographics
Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.
Read MoreTopics: Social Media, Video, Infographics, Content Creation
As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.
Read MoreTopics: Social Media, Infographics, Content Strategy
We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.
Read MoreTopics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners
Inbound marketing relies on a number of processes to pull together complete campaigns that drive website traffic, capture leads and convert leads into sales.
Read MoreTopics: Inbound Marketing, HubSpot, Infographics, Content Strategy
Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).
Read MoreTopics: HubSpot, Sales, Infographics, Sales-Marketing Alignment, Agency Partners
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
