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Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.
Read MoreTopics: Infographics, Campaign Planning, Content Marketing
LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.
Read MoreTopics: Content, Writing, Infographics, B2B Marketing
Video is one of the most popular forms of online content—just think of how much time you and those around you spend on YouTube, TikTok, Instagram Reels or watching Facebook Live. It is much more than entertainment.
Read MoreTopics: Video, Infographics, B2B Marketing
B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?
Read MoreTopics: Infographics, Enterprise Software, B2B Marketing
As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.
Read MoreTopics: Strategy, Statistics, Infographics
How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …
Read MoreTopics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing
It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.
Read MoreTopics: Strategy, Infographics
Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.
Read MoreTopics: Sales Funnel, Infographics, Content Strategy
We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.
Read MoreTopics: Infographics, Enterprise Software, Content Strategy, Webinars
Topics: Video, Infographics
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
