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Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.
Read MoreTopics: Branding, Inbound Marketing, Personas, Strategy, Infographics
Content marketing as a specific job position may be somewhat new, but the demand for professionals in these types of roles is growing, according to a recent report from Fractl, which noted a 33 percent year-over-year increase in listings for content marketing job openings from 2017 to 2018.
In analyzing 1,400 job posts that included the term “content marketing” in early 2019, Fractl narrowed down the most sought-after skills for several levels of positions, ranging from interns to junior or mid-level staffers, and senior leadership.
Read MoreTopics: Infographics, Skills
B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions.
Read MoreTopics: Inbound Marketing, Content, Infographics
New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.
Read MoreTopics: Planning, Strategy, Infographics
If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?
Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?
Read MoreTopics: Inbound Marketing, Statistics, Infographics
Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.
Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.
Read MoreTopics: Inbound Marketing, Statistics, Infographics
While some priorities will always be at the top of the list for marketers—such as turning leads into customers—the 2017 version of HubSpot’s annual State of Inbound Report is showing the influence of changing consumer habits.
Read MoreTopics: Inbound Marketing, Statistics, Infographics
We know that a key element in driving SEO success is creating content that your target audience is searching for and that will be shared, creating inbound links and reaching even more potential leads.
Read MoreTopics: Social Media, Blog, Infographics
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin
