iPhone or Android? Mac or Microsoft?
Ford or Chevy? Coffee or tea?
Social media or search optimization?
Why does it have to be one or the other?
Read MoreDecember 20,2022 | BY: Scott Muff
iPhone or Android? Mac or Microsoft?
Ford or Chevy? Coffee or tea?
Social media or search optimization?
Why does it have to be one or the other?
Read MoreTopics: SEO, Social Media, Integrated Marketing & PR
How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …
Read MoreTopics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing
If your integrated marketing and public relations strategy places emphasis on building brand awareness through thought leadership and public relations outreach, you can amp up the total impact of your PR successes by putting them to use in your lead gen-focused marketing channels.
Read MoreTopics: Public Relations, Integrated Marketing & PR, Thought Leadership
Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.
Read MoreTopics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR
April 14,2021 | BY: Kristin Jones
When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.
Read MoreTopics: Public Relations, Campaign Planning, Integrated Marketing & PR
Healthcare technology is a field in which B2B buying decisions are made slowly, based on data and authority. That holds true whether you are talking about the technology involved in the care itself, or the technology that manages the vast amounts of information and data involved in healthcare.
Read MoreTopics: Healthcare Marketing, Integrated Marketing & PR, Healthcare IT
February 02,2021 | BY: Kristin Jones
I recently shared a list of 14 different types of content to create for your B2B website as just the beginning of a checklist to spark inspiration for an integrated content marketing strategy. Today, I’m going to offer up 15 more ideas, this time focusing on other channels for distributing content, from social media and email to third-party publication and your own sales team.
Read MoreTopics: Content, Strategy, Integrated Marketing & PR
When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.
Read MoreTopics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design
February 07,2020 | BY: Kristin Jones
Effective marketing and PR strategies need to be designed, from the beginning, to reach prospects and customers at every point along the buyers’ journey. If you miss stages along the way, you’ll know it because conversion rates will suffer.
Read MoreTopics: Campaign Planning, Integrated Marketing & PR, Content Strategy, Video blog posts
January 23,2020 | BY: Kristin Jones
Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.
Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.
Read MoreTopics: SEO, Healthcare Marketing, Content Creation, Marketing Lessons, Life Sciences, Integrated Marketing & PR, Education marketing, Client Success Stories
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott