INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

October 25,2019 | BY: Kristin Jones

Who do you rely on for marketing content creation: an in-house team, outside agencies, or some combination? Chances are that each brings different strengths to the table, judging by the response of 300 B2B marketers to a survey by Walker-Sands.

What advantages does an in-house team have over outsourcing? What do outside firms tend to do better? And how can you get the best of both worlds when you work with an agency?

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Topics: Public Relations, agency, Integrated Marketing & PR

Client Success: West Puts Together Complete Marketing Content Package

October 24,2019 | BY: Kristin Jones

Recently I shared a post about the importance of integrating public relations and marketing as one of my 15 lessons from 15 years as a marketing agency owner.

Our long-time client West is a perfect example of taking a single content concept or piece of information and spreading it across all channels — owned, earned and shared — to generate awareness, industry authority and leads.

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Topics: Public Relations, surveys, Integrated Marketing & PR

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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