INBOUND ACCELERATOR

One of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.

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Topics: Writing, Management, Templates

With two-thirds of marketers expecting increased budgets this year, there is a good chance many of you will be looking for the talent resources needed to fulfill the goals of those budgets.

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Topics: Marketing Job, Resourcing, Management, Agency Partners

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

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Topics: Strategy, Content Creation, Management

It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country. 

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Topics: Strategy, Management, Agency Partners

Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.

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Topics: Collaboration, HubSpot, Management, Agency Partners

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Audits, Video, Surveys, Management

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

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Topics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design

It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.

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Topics: Management, Client Success Stories, Agency Partners

Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.

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Topics: Strategy, HubSpot, Resourcing, Management, Agency Partners

How often does your marketing department share information with sales? What about the flow of information the other direction, from sales to marketing?

Let’s face it — not everyone works in companies where the two departments work well together. In fact, according to HubSpot’s State of Inbound Report, as many as 1 in 3 marketers and sales professionals say their two departments are not well aligned. And that hurts results for everyone.

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Topics: Collaboration, Closed-Loop Marketing, Service Level Agreements, Management, Sales-Marketing Alignment