Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.
Read MoreSome aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.
Read MoreTopics: Strategy, Management
One of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.
Read MoreTopics: Writing, Management, Templates
With two-thirds of marketers expecting increased budgets this year, there is a good chance many of you will be looking for the talent resources needed to fulfill the goals of those budgets.
Read MoreTopics: Marketing Job, Resourcing, Management, Agency Partners
Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.
Read MoreTopics: Strategy, Content Creation, Management
It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country.
Topics: Strategy, Management, Agency Partners
Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.
Read MoreTopics: Collaboration, HubSpot, Management, Agency Partners
I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.
Read MoreTopics: Planning, Audits, Video, Surveys, Management
When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.
Read MoreTopics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design
It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.
Read MoreTopics: Management, Client Success Stories, Agency Partners
Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.
Read MoreTopics: Strategy, HubSpot, Resourcing, Management, Agency Partners
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott