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Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.
Read MoreTopics: Strategy, Content Creation, Management
It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country.
Topics: Strategy, Management, Agency Partners
Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.
Read MoreTopics: Collaboration, HubSpot, Management, Agency Partners
I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.
Read MoreTopics: Planning, Audits, Video, Surveys, Management
When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.
Read MoreTopics: Collaboration, Public Relations, Strategy, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners
It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.
Read MoreTopics: Management, Client Success Stories, Agency Partners
Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.
Read MoreTopics: Strategy, HubSpot, Resourcing, Management, Agency Partners
How often does your marketing department share information with sales? What about the flow of information the other direction, from sales to marketing?
Let’s face it — not everyone works in companies where the two departments work well together. In fact, according to HubSpot’s State of Inbound Report, as many as 1 in 3 marketers and sales professionals say their two departments are not well aligned. And that hurts results for everyone.
Read MoreTopics: Collaboration, Closed-Loop Marketing, Service Level Agreements, Management, Sales-Marketing Alignment
Who do you rely on for marketing content creation: an in-house team, outside agencies, or some combination? Chances are that each brings different strengths to the table, judging by the response of 300 B2B marketers to a survey by Walker-Sands.
What advantages does an in-house team have over outsourcing? What do outside firms tend to do better? And how can you get the best of both worlds when you work with an agency?
Read MoreTopics: Public Relations, Resourcing, Infographics, Management, Integrated Marketing & PR, Agency Partners
Whether it’s your car’s wheels, your spine, or your company’s marketing and sales departments, when things are out of alignment, it causes problems. But when everything is aligned, everything works more effectively and efficiently, without the headaches and hassles.
Read MoreTopics: Collaboration, Strategy, Service Level Agreements, Management, Sales-Marketing Alignment
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
