INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

What Marketing Challenges Are Giving You Headaches?

January 10,2023 | BY: Kristin Jones

Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.

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Topics: Strategy, Management

Quick Tip: Save Time with Marketing Templates (free downloads)

August 02,2022 | BY: Kristin Jones

One of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.

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Topics: Writing, Management, Templates

What CMOs Need to Know About Current Hiring Trends

April 19,2022 | BY: Kristin Jones

With two-thirds of marketers expecting increased budgets this year, there is a good chance many of you will be looking for the talent resources needed to fulfill the goals of those budgets.

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Topics: Marketing Job, Resourcing, Management, Agency Partners

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

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Topics: Strategy, Content Creation, Management

COVID-19: What Has The Last Year Meant For Your Marketing?

March 23,2021 | BY: Scott Muff

It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country. 

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Topics: Strategy, Management, Agency Partners

How To Get The Best Results From Your Content Marketing Agency

January 12,2021 | BY: Scott Muff

Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.

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Topics: Collaboration, HubSpot, Management, Agency Partners

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Audits, Video, Surveys, Management

8 Benefits Of Hiring A Full-Service Marketing Agency

July 21,2020 | BY: Kristin Jones

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

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Topics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design

Remote Workers: Benefits, Challenges, and How We Make It Work

July 15,2020 | BY: Kristin Jones

It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.

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Topics: Management, Client Success Stories, Agency Partners

How Could An Agency Partner Help You?

May 20,2020 | BY: Scott Muff

Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.

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Topics: Strategy, HubSpot, Resourcing, Management, Agency Partners

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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