INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

8 Benefits Of Hiring A Full-Service Marketing Agency

July 21,2020 | BY: Kristin Jones

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

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Topics: Collaboration, Public Relations, Strategy, Agencies, Management, Marketing Lessons, Integrated Marketing & PR

Avoid The Headaches of Misalignment (Between Marketing & Sales)

August 13,2019 | BY: Kristin Jones

Whether it’s your car’s wheels, your spine, or your company’s marketing and sales departments, when things are out of alignment, it causes problems. But when everything is aligned, everything works more effectively and efficiently, without the headaches and hassles.

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Topics: Collaboration, Strategy, Management

Lessons From 15 Years: How To Hire The Right People & Work With The Right Clients

August 01,2019 | BY: Kristin Jones

Sometimes the best way to learn how to do something right is by facing the consequences of doing it all wrong.

When it comes to hiring, I’ve made mistakes. And regretted them. But, I’ve also learned from them. Those mistakes, combined with what I know now about how I like to structure the workplace, have led me to develop a few guidelines I now keep in mind whenever I am hiring.

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Topics: Resourcing, Management, Marketing Lessons

Lessons from 15 Years: Today’s Strong Relationships Are Tomorrow’s Enduring (Or New) Accounts

June 04,2019 | BY: Kristin Jones

Did you know that the average client-agency relationship in the marketing and PR world is 3.2 years or less? That’s really not much time when targeting strategies and campaigns that can extend for months and generate results years down the road. And with turnover that rapid, it means that the average agency is spending a lot of time prospecting and trying to land new contracts to replace the ones that are closing.

(Sources: The Drum and Bedford Group Consulting)

What would happen if the energy dedicated to finding new accounts was instead focused on building relationships that maintain the clients you already have and increase the likelihood that the contacts you have in those businesses may bring you even more business in the future?

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Topics: Strategy, agency, Management, Marketing Lessons

15 Years Of Marketing, PR & Life Lessons Learned

April 30,2019 | BY: Kristin Jones

2019 marks 15 years since I took the leap and founded the first iteration of JONES.

Since 2004, we’ve seen the introduction and nearly universal adoption of Facebook, YouTube and smartphones — and all the changes in buyer behavior that go along with them — which has changed the marketing and PR field tremendously.

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Topics: Inbound Marketing, agency, Management, Marketing Lessons

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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