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As you craft each inbound marketing campaign, some of the most challenging content to get right is the middle of the funnel material. What will be useful for those newly-acquired leads who are actively researching solutions, but still a ways from making an actual decision?
Read MoreTopics: Sales Funnel, Content, Buyer personas
It’s time to start your next inbound marketing campaign. How will you fill the top of the funnel?
Awareness level content is designed to attract potential customers or clients to your website by addressing the questions and needs they are searching online.
Read MoreTopics: Sales Funnel, Content
Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”
Read MoreTopics: Calls-to-action, Sales Funnel
We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?
Read MoreTopics: Sales Funnel, Content, Blogging
How does your marketing department decide when to transfer a lead on to sales? Hopefully, you aren’t like the marketer I refer to in this video, sending every lead straight to sales.
Read MoreTopics: Sales Funnel, Lead Nurturing
B2B marketers are increasingly leaning on their business website as lead generation tools, but in order to capture leads online, websites need to have a basic tools that may be missing if they have previously been treated as “information only” outlets.
Read MoreTopics: Sales Funnel, Website
Stuck in a rut trying to think of what downloadable offers you can create for your next inbound marketing campaign? It can be easy to revert back to the basics of ebooks, coupons or newsletter subscriptions, but the more types of content and offers you can create, the more likely you are to offer just what your perfect prospect is looking for.
Read MoreTopics: Sales Funnel, Website
You’ve created the content: the blog posts, the case studies, the infographics and videos.
You’ve promoted that content through social media, both organic and paid promotions.
And you’ve generated online leads.
Read MoreTopics: Sales Funnel, Lead Nurturing
Lead generation isn’t enough. Yes, it takes new leads to drive growth, and inbound marketing is a key way to generate leads that are already a step above purchased lists and cold-calls.
Read MoreTopics: Sales Funnel, Lead Nurturing
You’ve just spent hours researching, writing, editing, and revising the perfect business blog post for your next inbound marketing campaign.
Don’t just click “publish” and call it a day.
Read MoreTopics: Sales Funnel, Content
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin
