INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Building a More Complete Content Funnel for Actium Health

June 28,2022 | BY: Kristin Jones

Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.

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Topics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT

Your Infographic Guide To Content For All Stages of the Marketing Funnel

January 24,2022 | BY: Kristin Jones

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

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Topics: Sales Funnel, Infographics, Content Strategy

Creating Content That Converts At All Stages Of the Sales Funnel

June 30,2021 | BY: Kristin Jones

Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.

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Topics: Sales Funnel, Content Strategy

Why Now Is the Right Time For A Marketing Content Audit

September 01,2020 | BY: Kristin Jones

When times are lean—and 2020 and 2021 are turning into lean times for many marketing programs—it is essential to make the most of what you already have.

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Topics: Sales Funnel, Content, Audits

How To Create & Use A Content Sales Funnel

July 29,2020 | BY: Kristin Jones

Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.

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Topics: Sales Funnel, Content Creation, Content Marketing

Lessons From 15 Years: Integrate PR & Marketing To Maximize Results

October 17,2019 | BY: Kristin Jones

If you have been following my 15 Lessons From 15 Years series of blog posts (this is post #11), you may remember that when I discussed the key steps to successful marketing in the healthcare IT arena, I said that integrating PR and marketing was essential.

In fact, it is so important for all industries, not just that one, that I felt I needed to revisit the concept and walk you through the steps we follow to ensure that all communications create a cohesive message and focus on reaching the same corporate goals.

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Topics: Sales Funnel, Public Relations, Content Creation, Campaign Planning, Marketing Lessons, Integrated Marketing & PR, Thought Leadership

Segment Content & Offers Based on Personas and the Buying Cycle

October 03,2019 | BY: Kristin Jones

Very few things in life, despite their labeling are truly “one size fits all.” More often, attempts to make one thing fit all possible users, the end result is more of a “one size almost fits most, but isn’t really a good fit for anyone.”

When it comes to inbound marketing content and offers, that same rule of thumb applies. If you try to create just one piece of content or one offer, and expect it to appeal to all of your customer personas, regardless of what stage of the buying cycle the individual is in, chances are the content or offer will fall flat for just about everyone.

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Topics: Sales Funnel, Personas, Segmentation

7 Questions to Help You Choose Mid-Funnel Content

October 30,2018 | BY: Kristin Jones

As you craft each inbound marketing campaign, some of the most challenging content to get right is the middle of the funnel material. What will be useful for those newly-acquired leads who are actively researching solutions, but still a ways from making an actual decision?

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Topics: Sales Funnel, Content, Personas

10 Top Formats for Awareness Content (checklist)

October 18,2018 | BY: Kristin Jones

It’s time to start your next inbound marketing campaign. How will you fill the top of the funnel?

Awareness level content is designed to attract potential customers or clients to your website by addressing the questions and needs they are searching online.

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Topics: Sales Funnel, Content, Campaign Planning

Segment Your CTAs Based On The Sales Funnel

May 31,2018 | BY: Kristin Jones

Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”

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Topics: Calls-to-action, Sales Funnel, Segmentation

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