A blog dedicated to advancing inbound marketing and PR


Why Your Inbound Leads Aren’t Turning Into Sales

January 31,2017 | BY: Kristin Jones

Lead generation isn’t enough. Yes, it takes new leads to drive growth, and inbound marketing is a key way to generate leads that are already a step above purchased lists and cold-calls.

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Topics: Sales Funnel, Lead Nurturing

Make Your Marketing Content Do Double (Triple, or More) Duty

January 25,2017 | BY: Kristin Jones

You’ve just spent hours researching, writing, editing, and revising the perfect business blog post for your next inbound marketing campaign.

Don’t just click “publish” and call it a day.

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Topics: Sales Funnel, Content

How to Survive Black Friday (Whether You Shop or Not)

November 23,2016 | BY: Kristin Jones


Are you ready? The ads have already been leaked online. Some deals started showing up weeks ago - there were even lines in some stores hoping for the few classic Nintendo units sprinkled into retail stores across the country to start the shopping craze.

Black Friday is upon us.

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Topics: Sales Funnel, Landing Pages

The Anatomy of a Landing Page That Converts

November 22,2016 | BY: Kristin Jones


You wouldn’t try to fly an airplane that is missing a wing, or drive a car that is missing the steering wheel. So don’t expect to convert visitors into leads with landing pages that are missing important elements.

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Topics: Sales Funnel, Landing Pages

How to Set Data-Based Expectations for the Sales Team

October 27,2016 | BY: Kristin Jones


Transforming prospects into customers is a responsibility shared by the marketing and sales team. While each has a defined role to play, the ultimate end goal is a closed deal and a satisfied customer.

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Topics: Sales Funnel, Strategy

How PR & Marketing Can Cooperate to Fill the Sales Funnel

October 26,2016 | BY: Kristin Jones


When it’s time to create content for your brand, who does what? What does PR create? Which tools or tasks belong to the marketing department? And how do the two work together?

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Topics: Sales Funnel, Strategy

What Type of Content Do Your Readers Crave?

July 27,2016 | BY: Kristin Jones

Inbound marketing is all about content. But what content do your readers—or really, any of us—crave the most?

(Hint: It isn’t advertising and product-centric pushiness.)

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Topics: Sales Funnel, Content

What Can You Learn From Close Rates?

June 30,2016 | BY: Kristin Jones

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Can you relate? It has been nearly a century since John Wanamaker, a pioneer in marketing, made that statement, but it is often just as true for today’s marketers as it was for him.

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Topics: Sales Funnel, Planning

Quick Tip: Adapt Content to Fit Customer Lifecycle Stage

June 27,2016 | BY: Kristin Jones

In a world of highly personalized content, where algorithms attempt to guess what we want to see in our social media feeds and online retailers suggest items based on our past purchases, your website content also needs to be personalized to match individual visitors.

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Topics: Sales Funnel, Content

Shorten The Sales Cycle With Lead Nurturing Workflows

April 18,2016 | BY: Kristin Jones


What if you could move a prospect from “lead” to “customer” more quickly, shortening the sales cycle and improving your marketing efficiency? You can, by nurturing leads with an automated series of offers and emails that are targeted and relevant.

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Topics: Sales Funnel, Lead Nurturing


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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