A blog dedicated to advancing inbound marketing and PR


Quick Tip: It's Time to Make Marketing and Sales Alignment a Priority

November 20,2017 | BY: Kristin Jones

The importance of having marketing and sales on the same page was spelled out again (I’ve talked about marketing and sales alignment in the past) in the 2017 version of HubSpot’s State of Inbound Report.

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Topics: Collaboration, Statistics, Service Level Agreements

Infographic: What The Pros Are Saying About Inbound Marketing 

November 17,2017 | BY: Kristin Jones

While some priorities will always be at the top of the list for marketers—such as turning leads into customers—the 2017 version of HubSpot’s annual State of Inbound Report is showing the influence of changing consumer habits.

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Topics: Inbound Marketing, Statistics, Infographics

Quick Tip: Keep Up With Inbound Marketing Trends

November 13,2017 | BY: Kristin Jones

Ever wonder if what you are experiencing is unique or if you are missing out one something new coming down the marketing road? It can be easy to get bogged down in the day-to-day and develop tunnel vision, seeing only what is around you, but for marketers, that is a dangerous habit.

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Topics: Inbound Marketing, Statistics

Quick Tip: Don’t Overlook the Importance of Marketing Data

August 21,2017 | BY: Kristin Jones

When you hire a certified HubSpot agency to help implement your inbound marketing strategy, one of the most valuable skills the agency brings to the table is an in-depth knowledge of HubSpot’s available metrics and how to interpret that marketing data to improve.

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Topics: Strategy, Statistics

Quick Tip: Use Audits to Inform Your Marketing Tactics

November 01,2016 | BY: Kristin Jones


Successfully planning inbound marketing and public relations campaigns starts with knowing your current status in terms of media visibility, brand identity, competitive messaging and marketing implementation.

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Topics: Planning, Statistics

Take Action — Improve Marketing Analytics 

September 22,2015 | BY: Kristin Jones


Statistics are fun. Numbers you can play around with to prove or disprove your theories and opinions, to impress your friends and colleagues, or to back up your assertion that your efforts really are paying off.

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Topics: Closed-Loop Marketing, Strategy, HubSpot, Analytics, Statistics

An Inside Look At What 12 Months of Inbound Marketing Can Do

August 27,2015 | BY: Kristin Jones


You’ve been around the marketing block a time or two, so you understand that nothing is instant in the business world. The new fall outfit you will buy next month was chosen by the retailer back in February. The marketing campaign you are planning now won’t be implemented for another month or two, and then it will take time for leads to make their way through the entire sales funnel to be ready to buy.

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Topics: SEO, Sales Funnel, Lead Generation, Inbound Marketing, Content, Strategy, HubSpot, Metrics, Statistics

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones


Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.


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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Presentations, Speaking, Statistics

Measure Twice, Cut Once; It Works for Email, Too

July 27,2015 | BY: Kristin Jones


Measuring your results is a key component to improving them. Among the results you should be measuring are your email marketing bounce and delivery rates. Your email delivery rate should always stay at 95 percent or higher.  (Click to Tweet!)  Is your email delivery rate where it should be?

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Topics: Analytics, Metrics, Statistics

What 65% of B2B Marketers Are Missing

July 17,2015 | BY: Kristin Jones

Want to know a secret? When a website visitor comes to your site, there’s a 75 percent chance they are NOT ready to buy. It really isn’t that surprising. What is surprising is that 61 percent of B2B marketers would send that lead directly to the sales department. (Click to tweet!)


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Topics: Sales Funnel, Lead Nurturing, Public Relations, Presentations, Speaking, Statistics


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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