INBOUND ACCELERATOR

Is your SEO lagging due to simple errors?

Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.

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Topics: SEO, Strategy, Statistics

As we near the beginning of 2021—some 30 years into the internet era—search engine optimization is as important as it has ever been, though the tactics that lead to success may be changed.

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Topics: SEO, Strategy, Statistics, Infographics

Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.

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Topics: Website, Statistics, Audits, Infographics

As you enter 2020, with a new marketing strategy and campaigns planned out and ready for creation and implementation, take time to consider these statistics.

Is your brand well aligned with your long term goals? Only 60 percent of marketers say “yes.”

Are you pumping out content without focusing on how good it is? According to 76 percent of marketers, quality trumps quantity.

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Topics: Statistics

When Walker Sands talked to 300 marketers and company leaders earlier this year about the role of content marketing, they found some interesting results.

Not surprisingly, content is nearly universally accepted as a part of B2B marketing: 98 percent of respondents say its performance justifies its cost.

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Topics: Content, Statistics, Infographics

According to a survey by Zazzle Media, marketers are finally becoming almost completely comfortable with content marketing and all that it entails.

Nearly 9 in 10 surveyed in 2019 say they feel their content marketing strategy is linked to all other parts of their business, compared to fewer than half of respondents just a year ago. The proportion of marketers who say they know the best practices for implementing content marketing has also jumped in the last year.

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Topics: Content, Statistics

 

We know that the amount of content being created, posted and shared online is staggering — just check the real-time tracker in this Inbound Accelerator post from last week. It can seem a bit overwhelming when you think about what you are up against in your battle for your audience’s attention.

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Topics: Business Blog, Inbound Marketing, Content, Statistics

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

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Topics: Inbound Marketing, Statistics, Infographics

Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.

Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.

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Topics: Inbound Marketing, Statistics, Infographics, Sales-Marketing Alignment

Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.

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Topics: Statistics, Resourcing, Content Marketing