INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Simple Steps To Better Content

November 28,2018 | BY: Kristin Jones

 

How do you create content that strikes a chord with readers and can be easily found by those most likely to read, use and share it?

While the search algorithms and promotion strategies involved in reaching the maximum possible audience may be complex, a few simple rules apply to creating content that meets readers’ needs.

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Topics: Content, Writing, SEO

6 Formats Your B2B Blog Should Include

October 24,2018 | BY: Kristin Jones

As humans, we tend to like our routines and habits. We set an alarm for the same time every morning. Breakfast looks identical most days. Following routines and doing things the same way every time is reassuring and comfortable.

But sometimes, it can mean you are stuck in a rut. And while our brains crave routine in what we do, they also crave new experiences in what we read and watch. As a marketer, or the writer of a B2B business blog, that means that while you feel most comfortable writing the same style of blog post every week (or every day), your readers are looking for something new and different.

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Topics: Blog, Content, Writing

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Writing, Content, Strategy, Blog, Bylined Articles

Who Is On Your Communication & Content Strategy Team? A Checklist

February 01,2018 | BY: Kristin Jones

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

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Topics: Strategy, Content, Content Marketing, Writing, Content Creation

How-To Posts: Writing A Blog Post for Your Business [free templates]

January 25,2018 | BY: Kristin Jones

A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.

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Topics: Blogging, Writing

Business Blogging & The Power of Compounding Posts

January 23,2018 | BY: Kristin Jones

 

In a world where we are told that humans currently have an attention span roughly equal to that of a goldfish, it can be tempting to simply chase whatever the current “viral” topic happens to be that is setting the social media world on fire.

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Topics: Blog, Blogging, Writing

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Writing, Public Relations, Bylined Articles, Blogging

7 Business Blog SEO Tricks

January 09,2018 | BY: Kristin Jones

Many of the tips we have covered over the last few years about using a business blog for inbound marketing have focused on broad concepts, strategy, and overall guidelines. But today, I want to focus in on a few specific steps you should be taking with every post you write, to boost the searchability of your content.

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Topics: Blog, Writing, SEO

Write for Readers, Not Search Engines, to Boost Blog SEO

January 04,2018 | BY: Kristin Jones

Traditionally, a key element in optimizing web pages, including business blog posts, for organic search has been ensuring that targeted key words appear in specific locations on the page.

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Topics: Blog, Writing, SEO

5 Places to Find Business Blogging Inspiration

October 05,2017 | BY: Kristin Jones

The blank screen is staring you down, and your list of blog topics has been depleted. But you’ve made the commitment to blogging regularly and often (as you should!) and now the deadline is quickly approaching.

Where’s that mystical muse when you need her?

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Topics: Inbound Marketing, Blogging, Writing, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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