INBOUND ACCELERATOR

LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.

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Topics: Content, Writing, Infographics, B2B Marketing

One of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.

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Topics: Writing, Management, Templates

It may start with an idea but creating marketing content that achieves your goals—website traffic, lead generation, conversions to sales—requires much more than that initial light-bulb moment of brilliance.

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Topics: Writing, Content Creation

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

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Topics: Writing, Content Creation

Complete integrated marketing campaigns require a wide range of content targeted to fit the needs of prospects and customers throughout the buying cycle, from initially generating awareness of your brand and products to providing the sales enablement content and detailed information leads needed to make a final purchase decision.

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Topics: Writing, Content Creation, Sales-Marketing Alignment

As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.

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Topics: Writing, Content Creation

Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.

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Topics: SEO, Website, Writing, Content Creation

Business blogs are among the three primary forms of media used in the content marketing strategies today, according to HubSpot, with both B2B and B2C brands relying on storytelling to grow awareness, increase website traffic and SEO performance, and drive lead generation.

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Topics: Business Blog, Content, Writing

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

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Topics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design

Several times a week, I write a blog post to share advice and insights about integrated public relations and marketing and the various tools and tactics involved in everything from brand development to campaign implementation.

Blog posts are written by me several times each week to share advice and insights.

Which of those sentences sounded better to your ear?

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Topics: Calls-to-action, Content, Writing