SOCIAL MEDIA FOR SMALL BUSINESS

Are you falling into bad social media habits that are sabotaging the benefits you derive from both organic and paid posts there?

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Are you tasked with social media marketing for a business or brand? If so, you’ve seen plenty of statistics thrown your way. But which ones are worth paying attention to?

Here are 4 statistics we think you should pay attention to and why (Source):

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Who will you find on social media?

The short answer is almost everyone! But where you will find different demographics of people — meaning different target markets — varies by age, education level, career and gender.

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As a spa owner, you only have so much time available to manage your marketing efforts because you are also juggling dozens of other management tasks from ordering supplies and greeting clients to setting up schedules and, possibly, making sure the garbage is taken out at the end of the day. You don’t have time to be on every possible social media network.

Instead, focus your energy on the top networks your best customers are using.

In most cases, that will be Facebook (used by nearly 3 of 4 American adults), and Instagram (used by more than half of all young adults under age 30, an age group less active on Facebook).

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Social media is a fast-moving medium. Unlike a billboard, which is there for days or weeks at a time for all passing motorists to see, a social media post is fleeting. The half-life (or the time it takes a for a social media post to achieve half of the total views it will acquire) can be less than a half-hour on some platforms. It is really only there to be seen for a short time.

(See our best tips for healthcare providers on social media, including how to keep accounts and content fresh here: How To Conquer Social Media To Increase Web Traffic For Healthcare.)

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