INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Turn Your Marketing Surveys Into 100+ Content Concepts (infographic)

May 18,2018 | BY: Kristin Jones

What can you get from a single marketing survey? If you’ve put the proper planning and expertise into the questions and compilation of data, a lot.

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Topics: Content, marketing surveys

First Step To Writing Marketing Surveys That Generate Data You Can Use

May 17,2018 | BY: Kristin Jones

Creating a useful consumer or industry survey to serve as the basis for content marketing can be a very expensive endeavor — whether in resources to handle the entire process in-house or in cost for out-sourcing to a professional research firm.

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Topics: Content, Strategy, surveys

What Your Small Business Can Learn From Facebook Insights

May 16,2018 | BY: Kristin Jones

Tracking metrics and measuring results are key elements in any marketing plan, whether the business is large or small. Without measurement and analysis, you won’t know if you are spending your limited marketing budget in the right places or if you could improve results with simple changes.

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Topics: Social Media, Metrics

Social Media Marketing Tip: Using Call-to-Action Buttons

May 14,2018 | BY: Kristin Jones

You use calls-to-action in your marketing emails. You add CTAs to your website pages. You include multiple types of CTAs in your business blog posts.

Do you have one on your Facebook page?

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Topics: Social Media

Healthcare & Social Media: 7 Numbers To Know (infographic)

May 11,2018 | BY: Kristin Jones

The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever.

As younger, social-savvy users become patients and healthcare consumers, providers will need to find that balance. These statistics show why.

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Topics: Social Media, Healthcare Marketing

19 Ideas For Emails: Lead Nurturing & More

May 09,2018 | BY: Kristin Jones

While it can be tempting to draw a distinct line between “email marketing” (often used strictly as an outbound tactic) and “inbound marketing,” in reality, email is an essential element in inbound marketing strategies as the vehicle for automated lead nurturing.

Carefully crafting each email in a lead nurturing workflow means providing your contacts with value that brings them back to your website and moves them further through the sales funnel. (Check out our Lead Nurturing Toolkit, including a Nurturing Workflow Template, for more details.)

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Topics: Lead Nurturing, Email

7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing

May 08,2018 | BY: Kristin Jones

 

We know that the amount of content being created, posted and shared online is staggering — just check the real-time tracker in this Inbound Accelerator post from last week. It can seem a bit overwhelming when you think about what you are up against in your battle for your audience’s attention.

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Topics: Content, Statistics, Blogging

Social Media Tip: Using Page Tabs

May 07,2018 | BY: Kristin Jones

As you set up your business Facebook page, you’ll want to make it easy for visitors to the page to navigate to the most important information (aka, the information you want them to see first).

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Topics: Social Media

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

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Topics: Content, Strategy, Business blog

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Blog, Content, Strategy, Writing, Bylined Articles

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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