A blog dedicated to advancing inbound marketing and PR


Quick Tip: Start Now to Bring Inbound Marketing Onboard

March 27,2017 | BY: Kristin Jones

You already have your business online in some way—everyone does. But are you using your online presence to actually generate leads? To trigger a two-way conversation and exchange of information between your brand and your prospects?

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Topics: Inbound Marketing, Strategy

Client Success: West Turns Original Research into Lead Generation, Media Coverage

March 23,2017 | BY: Kristin Jones

I love being a part of an exciting and successful campaign, and the best moments are those spent in the trenches with our partners as they see the hard work we all put into a campaign pay off.

I was able to witness just that recently as I jumped onto the conference floor with our partner, West Corporation’s Healthcare Division, as they introduced the publication of new report at the Healthcare Information and Management Systems Society (HIMSS) 2017 conference.

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Topics: Lead Generation, Content

Do You Really Know How to Motivate Your Marketing Team?

March 22,2017 | BY: Kristin Jones

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

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Topics: Planning, Strategy

6 Branding (and Rebranding) Mistakes to Avoid

March 21,2017 | BY: Kristin Jones

Marketing strategies, and much more, start with a firm understanding of—and plan for implementing—your company’s brand. Your brand is at the center of who you are and what you do.

But it can be tempting, in the rush to keep up with social media, and lead generation, and lead nurturing, and sales enablement, and conferences, and meetings, and the miscenally of daily duties to forget to take time to make sure that basic foundation is in place.

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Topics: Branding, Content

Quick Tip: Take Branding Beyond the Marketing Department

March 20,2017 | BY: Kristin Jones

Brand development is marketing’s job, right?

Yes and no. The marketing department is typically tasked with developing the brand identity, creating the materials and content to promote that identity, and building it up. But the marketing team can’t do it alone.

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Topics: Branding, Planning

Ultimate Guide to Brand Identity Development (infographic)

March 17,2017 | BY: Kristin Jones

Starting a new business, or even launching a new product or service, requires careful planning, from product development and cash flow projections to determining delivery methods and creating awareness and buzz.

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Topics: Branding, Content

5 Steps to Your Next Lead Nurturing Campaign

March 16,2017 | BY: Kristin Jones

You know that lead nurturing campaigns have the potential to shorten your sales cycle and boost conversion rates.

You’ve seen the statistics:

  • Only 25 percent of leads are legitimate and should go to sales.

  • Nurtured leads have a 23 percent shorter sales cycle.

  • Lead nurturing emails get 4-10 times the response rate of a standalone email blast.

So what are you waiting for? Not sure how to start?

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Topics: Lead Nurturing, Lead Generation

What It Takes to Create Content Marketing

March 15,2017 | BY: Kristin Jones

Content is key to today’s marketing environment, but creating it is consistently cited as one of the greatest challenges marketers face.


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Topics: Planning, Content

Using Social Media to Drive Traffic, Leads & Sales

March 14,2017 | BY: Kristin Jones

Content is a key ingredient in inbound marketing, but it can only be effective if prospects see it. One of the primary ways of promoting your website and your content is through social media.

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Topics: Lead Generation, Social Media

Quick Tip: When Developing Your Brand, Consider What Isn’t Being Said

March 13,2017 | BY: Kristin Jones

One of the six key steps in creating a new brand identity is the competitive audit.

Once you’ve gone through the discovery process internally—gathering feedback from stakeholders within the company—it’s time to look at what the rest of the industry is saying.

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Topics: Branding, Audits


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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