INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Social Media Marketing Tip: Claim Your Vanity URL

July 16,2018 | BY: Kristin Jones

When you share your business Facebook page with someone, what does the URL look like?

Is it a random jumble of letters and numbers, which may have been assigned by the platform when you first created your page, or is it clear that this Facebook page belongs to you?

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Topics: Social Media

Healthcare Content Marketing: Channels & Content Promotion (infographic)

July 13,2018 | BY: Kristin Jones

Healthcare is one industry that straddles the line between tradition and new technology when it comes to marketing. While social media now tops the list for how healthcare marketers distribute content to reach new and existing patients, more traditional formats such as print magazines remain an important part of many marketing strategies.

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Topics: Social Media, Healthcare Marketing

Rate Your Lead Nurturing Program (quiz)

July 10,2018 | BY: Kristin Jones

Automated lead nurturing has the potential to significantly impact the effectiveness of content marketing in developing sales. In fact, according to DemandGen, two-thirds of B2B marketers using lead nurturing saw at least a 10 percent increase in sales opportunities, with some seeing an increase of as much as 30 percent.

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Topics: Lead Nurturing, Lead Qualification

Healthcare Marketers: Content Creation Priorities for 2018

July 06,2018 | BY: Kristin Jones

Brand awareness, patient loyalty and patient engagement are the top goals healthcare marketers are working achieve with their content, along with addressing the need to optimize content for search.

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Topics: Content, Healthcare Marketing

Small Business & Social Media: 2018 Posting Trends (infographic)

June 29,2018 | BY: Kristin Jones

If a Clutch survey of small businesses is correct, within the next year more than 85 percent of businesses with 500 or fewer employees will be using social media. It seems to me like a reasonable prediction, as Facebook, Instagram, YouTube, Twitter and others have changed the landscape of how we connect with one another and share information, for both personal and commercial reasons.

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Topics: Social Media, Small Business

Rate Your Business Blog Strategy (quiz)

June 28,2018 | BY: Kristin Jones

Grading yourself and your own work isn’t always a fun endeavor — if it were, we would look forward to the self-critique portion of the annual review with a boss, rather than dread it. But self-reflection IS key to improvement, because you can’t fix problems until you acknowledge they exist.

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Topics: Blog

Do This, Not That: Facebook Edition (infographic)

June 27,2018 | BY: Kristin Jones

Wondering what little changes you can make to your Facebook strategy that will increase engagement and exposure?

Sometimes, it’s as simple as following a “less is more” philosophy — such as keeping your posts to 80 or fewer characters — or asking a question.

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Topics: Social Media

Dig Into Traffic Sources & Page Metrics With HubSpot

June 26,2018 | BY: Kristin Jones

I’ve talked recently about using conversion rates to pinpoint your most effective inbound marketing elements — which offers, landing pages and blog posts most consistently generate new online leads — so let’s continue geeking out about metrics and numbers for just a bit. While I love the creative process of developing marketing strategies and campaign materials, I also love seeing the results in cold, hard data.

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Topics: Website, HubSpot, Analytics

Social Media Tip: Keep Tabs On Your Numbers

June 25,2018 | BY: Kristin Jones

For many marketers, one of the biggest challenges is proving the effectiveness of each marketing channel, tactic or message. In fact, in the annual State of Inbound Report, “proving ROI” consistently ranks at the top of the list of challenges.

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Topics: Social Media, Metrics

Content Marketing: What Businesses Want To Do Better (infographic)

June 22,2018 | BY: Kristin Jones

Content marketing is a cornerstone for many marketing strategies today, with more than half of all businesses investing in the tactic, and 1/4 publishing new content every day. But there is always room for improvement.

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Topics: Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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