A blog dedicated to advancing inbound marketing and PR


Alignment Improves Both Marketing & Sales Results

June 23,2017 | BY: Kristin Jones

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

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Topics: Inbound Marketing, Metrics

What Your Team Needs to Know to Make HubSpot Work

June 22,2017 | BY: Kristin Jones

You’ve decided to take the plunge and do inbound marketing right, using HubSpot, a pioneer in inbound marketing strategy and software solutions. But with a minimum investment that demands attention, you want to make sure you get a return on that investment.

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Topics: Inbound Marketing, HubSpot

Getting Stuck on Negative Thoughts Seems to Be Human Nature

June 21,2017 | BY: Kristin Jones

Whether you are tackling a big job, crafting the perfect messaging for your next inbound marketing campaign, or challenging yourself to achieve a significant personal goal, how you present information—to yourself or an external audience—makes a difference.

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Topics: Planning, Inbound Marketing

Why Marketing Automation and HubSpot Require Content

June 20,2017 | BY: Kristin Jones

Blog posts. Downloadable offers such as whitepapers and case studies. Videos. Social media updates. Infographics. Podcasts. Contributed articles.

In a word: content.

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Topics: Content, HubSpot

Quick Tip: 5 Criteria to Consider When Qualifying Leads

June 19,2017 | BY: Kristin Jones

How does your marketing department decide when to transfer a lead on to sales? Hopefully, you aren’t like the marketer I refer to in this video, sending every lead straight to sales.

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Topics: Sales Funnel, Lead Nurturing

How to Succeed with HubSpot: What You Need to Do the First Year

June 16,2017 | BY: Kristin Jones

Have you recently taken the plunge and signed up with HubSpot or another marketing automation service with high hopes for increasing your efficiency and effectiveness? Or are you considering making that investment soon?

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Topics: Planning, HubSpot

Does Your Business Website Have These Tools?

June 15,2017 | BY: Kristin Jones

B2B marketers are increasingly leaning on their business website as lead generation tools, but in order to capture leads online, websites need to have a basic tools that may be missing if they have previously been treated as “information only” outlets.

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Topics: Sales Funnel, Website

2017 Inbound Marketing Goals: Are You Reaching Them?

June 14,2017 | BY: Kristin Jones

Now that you are nearly five months into the year, it’s a great time to review your goals for 2017 and see how much progress you’ve made toward addressing them.

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Topics: Planning, Inbound Marketing

Finding The Time to Make HubSpot Work

June 13,2017 | BY: Kristin Jones

How much time does your department budget right now for inbound marketing? Is it enough?

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Topics: Strategy, HubSpot

Quick Tip: Fuel Your Marketing Automation Well

June 12,2017 | BY: Kristin Jones

One of the greatest challenges to maximizing an investment in marketing automation, such as HubSpot’s all-in-one inbound marketing and CRM solution, is providing the needed volume of quality content.

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Topics: Inbound Marketing, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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