INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Content Marketing: What Businesses Want To Do Better (infographic)

June 22,2018 | BY: Kristin Jones

Content marketing is a cornerstone for many marketing strategies today, with more than half of all businesses investing in the tactic, and 1/4 publishing new content every day. But there is always room for improvement.

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Topics: Content

What’s New In HubSpot

June 21,2018 | BY: Kristin Jones

 

How do you recognize a great partner? One thing to look for is a company that continuously looks for ways to improve not just its own bottom line (all companies want to do that) but to improve the products, services and experiences it provides so that its own customers and partners are more successful.

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Topics: HubSpot

10 Ways To Use Content Marketing For Landing Page Success

June 20,2018 | BY: Kristin Jones

Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.

Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.

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Topics: Lead Nurturing, Landing Pages, Content

Using Conversion Rate Data to Plan Campaigns

June 19,2018 | BY: Kristin Jones

While marketing involves a certain level of art, in the creativity needed to develop messaging and craft visual elements, it is in many ways a numbers game.

Those numbers should begin with the goals you set for your marketing, determined by working backward from the needed customers and revenue, through the leads needed to close those sales, to the contacts and web traffic required to generate the necessary number of leads.

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Topics: Strategy, HubSpot, Analytics

Social Media Tip: Use Topics To Organize Group Posts

June 18,2018 | BY: Kristin Jones

Facebook Groups provide businesses, including healthcare providers, with a vehicle for creating communities within their social media environment where followers, customers or patients can connect with others who have shared interests or experiences. (More on getting started with Facebook Groups here.)

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Topics: Social Media, healthcare

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

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Topics: Public Relations, Content, Strategy

Mapping Out Surveys That Drive Content Marketing

June 14,2018 | BY: Kristin Jones

It’s summer, and that means road trips! Taking a drive across the state or across the country is a great way to generate stories you can tell for years to come.

What if I said that planning and using marketing surveys is a little like road-tripping — there are stories to be found out there, some you expect and others you don’t, and the end result can keep you talking for weeks.

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Topics: Strategy, surveys

Social Media Posts That Generate Follower Engagement

June 13,2018 | BY: Kristin Jones

Another day, another social media post or 3 to write. What can you say or share that entice your followers to stop scrolling and engage with you?

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Topics: Social Media

Bringing Down Bounce Rates: How To Keep Visitors On Your Business Blog

June 12,2018 | BY: Kristin Jones

Some things are meant to bounce. Basketballs. Kids on a trampoline. Baby boys (or so the phrase goes). Others shouldn’t. Video footage. Checks. And business blog visitors.

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Topics: Blog, Content

Social Media & Blogging Tip: Complete Meta Descriptions

June 11,2018 | BY: Kristin Jones

Social media is a natural medium for sharing the business blog posts you write to add content and boost SEO power on your business website. Every blog post< www.jonespr.net/lp-business-blogging-do-this-not-that> you write should be shared multiple times over the course of a few days, weeks or months in order to increase potential traffic.

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Topics: SEO, Social Media, Blog

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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