A blog dedicated to advancing inbound marketing and PR


Kristin Jones

Recent Posts

How Patient Engagement Communications Improves Healthcare Revenues

October 19,2017 | BY: Kristin Jones

One of the biggest challenges for healthcare marketers (who are we kidding - it’s one of the greatest challenges for ALL marketers) is getting the budget needed for effective marketing strategies and campaigns.

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Topics: Strategy, Healthcare Marketing, Personalized Content

16 Benchmarks for Video Marketing [infographic]

October 18,2017 | BY: Kristin Jones

Do you know what the most popular viewing time is for business-related videos? Or what platform most business videos are viewed on?

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Topics: Content, Video Marketing, Video

Healthcare Marketing 2018 Trend: Personalized Patient Engagement Communications

October 17,2017 | BY: Kristin Jones

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Quick Tip: Use HubSpot Reporting Data to Improve Your Blog

October 16,2017 | BY: Kristin Jones

One of the key benefits of using an inbound marketing content management solution like HubSpot is the reporting data provided back to your company.

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Topics: Blog, HubSpot, Analyze

What Consumers & Businesses Say About Explainer Videos [infographic]

October 13,2017 | BY: Kristin Jones

If you are just dipping your toes into the ocean of video marketing, an explainer video is a great place to start.

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Topics: Content, Video Marketing, Video

Healthcare Marketing: Think Beyond Brand Awareness

October 12,2017 | BY: Kristin Jones

Traditionally, healthcare providers—including both hospital systems and private practices in a variety of fields—have focused marketing on one thing: brand awareness.

And traditional marketing has been very good at that approach. Billboards, local print and broadcast advertising, online banner ads and print magazines build recognition with an emphasis in most cases on physical assets: great facilities, convenient locations, expert providers in specialty fields.

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Topics: Strategy, Healthcare Marketing, Personalized Content

Video Marketing: What You Need to Know About the Future [infographic]

October 11,2017 | BY: Kristin Jones

Have you heard? Video is everywhere. Of course, you have heard (and seen, and watched) the explosion of video in marketing and online.

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Topics: Content, Video Marketing, Video

Quick Tip: Maximize Your Video Marketing Investment

October 09,2017 | BY: Kristin Jones

If you’ve done your homework, each marketing video you create has a specific purpose that was determine as part of your initial strategy development. (And if you aren’t following a strategy in creating marketing videos, check out why you should in the JONES Marketing Video Solution and Creation Process.)

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Topics: Content, Video Marketing, Video

Video Marketing Statistics: Are You Using Video? (Infographic)

October 06,2017 | BY: Kristin Jones

As more and more consumers say they would rather learn about products from videos than text (79 percent, up from 69 percent in 2016), businesses are responding.

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Topics: Video Marketing

5 Places to Find Business Blogging Inspiration

October 05,2017 | BY: Kristin Jones

The blank screen is staring you down, and your list of blog topics has been depleted. But you’ve made the commitment to blogging regularly and often (as you should!) and now the deadline is quickly approaching.

Where’s that mystical muse when you need her?

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Topics: Inbound Marketing, Content, Writing, Blogging


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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