A blog dedicated to advancing inbound marketing and PR


Kristin Jones

Recent Posts

Are Your Habits Helping You Succeed In Your Marketing Job?

February 22,2017 | BY: Kristin Jones

Success—in business or in life in general—isn’t a matter of luck, though sometimes luck plays a role. Instead, most of today’s most successful people prepare themselves to make the most of whatever luck comes their way by cultivating habits that lead to success.

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Topics: Planning, Strategy

Primaris: Turning Inbound On For More Leads

February 21,2017 | BY: Kristin Jones

How can a regional healthcare consultation firm, formerly focused on government RFPs and contracts, enter the commercial marketplace on a national level without breaking the bank on aggressive advertising?

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Topics: Lead Generation, Strategy

Quick Tip: 10 Ways to Use Research Results In Marketing Content

February 20,2017 | BY: Kristin Jones

Conducting original research is a big undertaking, requiring a sizeable investment of time and resources, so you don’t want to ever let the results of your research go to waste.

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Topics: Planning, Content

Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)

February 17,2017 | BY: Kristin Jones

As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates.

Take a look at these findings from Vennage to see what skill you may want to consider developing if you are hunting for a new job.

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Topics: Planning, Analytics

The Growth You Are Missing by Not Nurturing Leads

February 16,2017 | BY: Kristin Jones

You’ve created the content: the blog posts, the case studies, the infographics and videos.

You’ve promoted that content through social media, both organic and paid promotions.

And you’ve generated online leads.

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Topics: Sales Funnel, Lead Nurturing

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

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Topics: SEO, Website

How Business Blogging Drives Website Growth (Or What We Love About Business Blogs)

February 14,2017 | BY: Kristin Jones

One of the key tools at the heart of successful inbound marketing is the business blog.

Business blogging provides content to reach prospects, leads and customers with information they want and need. It establishes your position as a leader in your industry. And it links readers to the offers that convert them into leads.

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Topics: Blog, Planning

Quick Tip: Hire Great Writers

February 13,2017 | BY: Kristin Jones

Time and again, marketers have said that content creation is one of the most effective SEO tactics in their toolboxes. In fact, a 2015 survey by Ascend2 showed by 72 percent of marketing, sales and business professionals shared that opinion.

And 46 percent agree that content creation is one of the most difficult tasks.

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Topics: Content, Strategy

Inbound Marketing’s Biggest Benefits When You Do It Right

February 09,2017 | BY: Kristin Jones

It may seem that everyone is using content marketing, digital marketing or marketing automation. But not everyone is doing it well. None of those tools is sufficient on its own.

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Topics: Planning, Inbound Marketing

Dig Deep into Your Content Marketing Metrics

February 08,2017 | BY: Kristin Jones

If you are a regular reader of this blog, you know that just two days ago I said to take a big-picture approach when presenting marketing metrics to the executive suite. But that doesn’t mean to ignore the metrics that give you insight into the performance of specific tools and tactics in your marketing mix.

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Topics: Strategy, Metrics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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