A blog dedicated to advancing inbound marketing and PR


Kristin Jones

Recent Posts

Inbound Marketing Preferences by Industry (infographic)

April 28,2017 | BY: Kristin Jones

While inbound marketing is rapidly becoming the dominant approach, especially for B2B marketers, there are still significant differences from industry to industry, as shown in the 2016 State of Inbound report from JONES’ partner HubSpot.

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Topics: Planning, Inbound Marketing

Client Q&A: How West Leveraged Research Into Compelling Content

April 27,2017 | BY: Kristin Jones

JONES has worked for seven years with West Corporation, promoting TeleVox, the company’s healthcare solution with a focus on creating and executing a brand identity that would draw the healthcare communications service provider from an image of simply a technology company to a partner in helping healthcare providers improve the lives of their patients.

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Topics: Content, Writing

Take the Next Step on Your Big Ideas

April 26,2017 | BY: Kristin Jones

Have you ever had a great big idea, but didn’t know how to make it a reality? Have you let opportunities slip by where you could have offered a perspective and input that would have made a difference?

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Topics: Branding, Strategy

Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

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Topics: SEO, Social Media

Quick Tip: Don’t Forget Buyer Personas

April 24,2017 | BY: Kristin Jones

There are a lot of moving parts to keep track of when creating a new brand identity.

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Topics: Branding, Personas

2017 Marketing Priorities: Conversion Tops the List

April 21,2017 | BY: Kristin Jones

When asked their overall top marketing priority for 2017, the more than 4,500 marketers and business leaders who responded to HubSpot’s 2016 State of Inbound survey pinpointed converting contacts and leads into customers.

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Topics: Inbound Marketing, Strategy

Choosing an Branding Agency Partner: Red Flags to Watch For

April 20,2017 | BY: Kristin Jones

In the last few weeks, I’ve gone over a few important things to keep in mind when choosing a marketing agency with which to partner, particularly when you are tackling a branding project.

Choosing a Branding Agency: Know What You Need

Choosing a Branding Agency: Are You Asking the Right Questions

Sometimes, even if you already have a relationship established with a marketing agency partner, you need to watch for red flags that may signal something is wrong or missing. When you pick up on one of these signals, it’s time to take a look at whether you are really getting what you need.

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Topics: Branding, Planning

Match Marketing Content to the Brain’s Behavior

April 19,2017 | BY: Kristin Jones

Planning your inbound marketing content starts with an overall strategy, but then involves determining precisely how to present each message or collection of information.

Improve the results of your content by considering how your intended customer’s brain processes different formats.

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Topics: Branding, Personas

Choosing a Branding Agency: Are You Asking The Right Questions?

April 18,2017 | BY: Kristin Jones

Developing a complete brand identity is typically a task corporate marketing departments look for help executing. It takes a lot of time and expertise, and an outside perspective can be helpful in breaking away from simply doing what you’ve always done.

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Topics: Branding, Inbound Marketing

Quick Tip: Signs You May Need A Communications Agency

April 17,2017 | BY: Kristin Jones

Fully committing to inbound marketing means taking on a new way of thinking and doing things, from initial strategy development through content creation and promotion, and lead nurturing. If you are finding that it is more than you can tackle with just your current staff, you aren’t alone.

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Topics: Planning, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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