A blog dedicated to advancing inbound marketing and PR


Kristin Jones

Recent Posts

Rate Your Marketing Content Creation & Promotion

August 14,2018 | BY: Kristin Jones

Content creation is a key element in effective inbound marketing, but sometimes it can be almost overlooked as a less-important step in the overall process. While brands frequently bring in an outside perspective to develop new marketing strategies, or turn to third-party help in auditing strengths, weaknesses, challenges, opportunities and the competition, content creation — especially blog writing — is too often shifted to the least experienced members of the marketing team.

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Topics: Content

12 Key Questions When Creating Marketing Videos

August 08,2018 | BY: Kristin Jones


Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

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Topics: Strategy, Video

Social Media Marketing Tip: Image Formatting Matters

August 06,2018 | BY: Kristin Jones

If you’ve taken the time to create a great social media image — whether it is a beautiful photo of your facility or a meme meant to make your followers stop and think (or giggle) — the last thing you want to have happen is for parts of the image to be hidden when it is displayed in your followers’ news feeds.

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Topics: Social Media

Business Blogging: Do This, Not That (infographic)

August 03,2018 | BY: Kristin Jones

You want your business blog to attract visitors, not go unnoticed.

You want it to establish your brand as an industry authority, not turn prospects away with bad writing, inconsistency or pushy sales.

So many things you want your business blog to do, that it can only achieve if you do the right things first in planning, writing and promoting your posts.

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Topics: Blog

Rate Your Inbound Marketing Measurement & Analysis (quiz)

July 31,2018 | BY: Kristin Jones

When was the last time you reviewed your blog analytics, or checked on the conversion rates of your top-performing landing pages? How do your numbers match up against your documented goals?

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Topics: Metrics, Analyze, analysis

How To Bridge The Content Marketing Divide

July 25,2018 | BY: Kristin Jones

As OneSpot points out in the infographic below, content marketing can seem to be a study in contrasts:

  • Less costly, yet budget remains a major challenge.

  • Heavily used, but difficult to prove effective.

  • And often, even when the content creation is being done right, there are stumbling blocks in distribution from archaic websites (not mobile optimized) to readers’ fleeting attention spans.

How do you find common ground or a way to bridge the gap between the good and challenging?

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Topics: Inbound Marketing, Content

Email for Inbound Marketing: Do This, Not That (infographic)

July 20,2018 | BY: Kristin Jones

While spam emails are irritating to everyone, more than 85 percent of consumers say they DO want to hear from companies they do business with, especially when companies take care to fill those emails with content and offers that consumers find useful.

So how do you keep your emails from hitting the junk folder or going unopened?

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Topics: Email

Social Media Marketing Tip: Claim Your Vanity URL

July 16,2018 | BY: Kristin Jones

When you share your business Facebook page with someone, what does the URL look like?

Is it a random jumble of letters and numbers, which may have been assigned by the platform when you first created your page, or is it clear that this Facebook page belongs to you?

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Topics: Social Media

Healthcare Content Marketing: Channels & Content Promotion (infographic)

July 13,2018 | BY: Kristin Jones

Healthcare is one industry that straddles the line between tradition and new technology when it comes to marketing. While social media now tops the list for how healthcare marketers distribute content to reach new and existing patients, more traditional formats such as print magazines remain an important part of many marketing strategies.

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Topics: Social Media, Healthcare Marketing

Rate Your Lead Nurturing Program (quiz)

July 10,2018 | BY: Kristin Jones

Automated lead nurturing has the potential to significantly impact the effectiveness of content marketing in developing sales. In fact, according to DemandGen, two-thirds of B2B marketers using lead nurturing saw at least a 10 percent increase in sales opportunities, with some seeing an increase of as much as 30 percent.

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Topics: Lead Nurturing, Lead Qualification


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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