INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

What’s Changing Marketing Today? [Marketing Infographic]

December 15,2017 | BY: Kristin Jones

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

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Topics: Inbound Marketing, Statistics, Infographics

LinkedIn Posts Our Network Loved

December 14,2017 | BY: Kristin Jones

Not every blog-style post you create as an inbound marketer has to appear on your website, and not every social media update you share has to be a short, catchy tweet or video.

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Topics: General

Most Used Marketing Resources From the Inbound Learning Library

December 13,2017 | BY: Kristin Jones

When working with our inbound marketing clients, we stress the importance of providing content their prospects can use — educational, helpful, or inspirational materials as downloadable offers.

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Topics: Planning, Learn

15 Ways to Improve Time Management

December 13,2017 | BY: Kristin Jones

Everyone has the same 24 hours in a day. So what are the differences between those who always seem on top of things and get everything done, and those who always seem busy, but don’t accomplish much?

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Topics: General

Quick Marketing Tip: Take Time to Learn

December 11,2017 | BY: Kristin Jones

In some companies, the end of the year is a mad rush to the finish. In others, the time around the holidays, especially the last week of the year when many take extra days off to spend time with family, can be a great time to settle in and catch up on organizing your desk, cleaning out cluttered inboxes, and reading the blogs and news articles you’ve been pinning or bookmarking for “someday.”

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Topics: Planning, Learn

Marketing Match-Up: Inbound vs Outbound When You Know Your ROI

December 08,2017 | BY: Kristin Jones

When I think about the statistics highlighted in this infographic, which come from HubSpot’s 2017 definitive annual report on the marketing industry, State of Inbound, I feel both reassurance and unease.

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Topics: Strategy, HubSpot, ROI

12 Days of an Inbound Marketing Christmas [Part 2]

December 07,2017 | BY: Kristin Jones

If you were to write a Christmas wish list for your marketing department, what would it include?

I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

Why You Need Explainer Videos [infographic]

December 06,2017 | BY: Kristin Jones

Which would you rather do to learn more about a brand, a product or a service: read an article or watch a video?

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Topics: Video Marketing

12 Days of an Inbound Marketing Christmas [Part 1]

December 05,2017 | BY: Kristin Jones

It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?

While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

Quick Marketing Tip: Keep Blogging!

December 05,2017 | BY: Kristin Jones

As the year enters the last month, it can be tempting to slow up a bit and take a break. But consistency is an essential element in fueling your inbound marketing machine.

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Topics: Blog, Planning

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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