A blog dedicated to advancing inbound marketing and PR


Alignment Improves Both Marketing & Sales Results

June 23,2017 | BY: Kristin Jones

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

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Topics: Inbound Marketing, Metrics

Dig Deep into Your Content Marketing Metrics

February 08,2017 | BY: Kristin Jones

If you are a regular reader of this blog, you know that just two days ago I said to take a big-picture approach when presenting marketing metrics to the executive suite. But that doesn’t mean to ignore the metrics that give you insight into the performance of specific tools and tactics in your marketing mix.

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Topics: Strategy, Metrics

Quick Tip: Make These Marketing Metrics Part of Your Next Quarterly Report

February 06,2017 | BY: Kristin Jones

What information will your boss be looking for in your next update or report on the effectiveness of your marketing strategy?

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Topics: Strategy, Metrics

Are You Measuring Your Content Marketing Results? (Infographic)

February 03,2017 | BY: Kristin Jones

Proving ROI is named as the greatest challenge for marketers time after time in surveys. But if you collect the right data and take the time to analyze it, it can be done.

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Topics: Content, Metrics

Fix These 6 Blog Promotion Problems Now!

January 12,2017 | BY: Kristin Jones

Is your blog a well-kept secret? A fantastic source of information that no one knows about? Then it’s time for a change!

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Topics: SEO, Metrics

6 SEO Metrics You Should Be Tracking

January 03,2017 | BY: Kristin Jones

Is marketing an art or a science? Based on emotion or data? Maybe a little bit of both, but the data needs to be the driving force behind decision-making, whether you are determining a budget for the next campaign or making incremental changes to your website to improve SEO.

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Topics: SEO, Metrics

What Marketers Want From Their Marketing Data (Infographic)

December 09,2016 | BY: Kristin Jones

Data management and analysis is increasingly essentially to marketing, especially as inbound marketing tactics and closed loop marketing put worlds more data at our fingertips every day.

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Topics: Closed-Loop Marketing, Metrics

5 Blog Metrics That Determine ROI

November 29,2016 | BY: Kristin Jones


Not everyone enjoys crunching numbers. In fact, many of us entered the marketing arena through a creative venue—writing, design, photography, videography, public speaking.

But it is in the numbers, in analyzing the metrics, that we find the hard facts about what does and does not work, whether the focus is on paid advertising, social media, promotional events or business blogging.

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Topics: Blog, Metrics

Two More Marketing Metrics Your Boss Actually Cares About

September 01,2016 | BY: Kristin Jones

As marketers, we would love to think that it is always our own hard work that brings new customers in. After all, that IS what we do.

The reality, however, is that customers do come to our companies in a variety of ways—referrals, repeat business, or cold calls by sales. The onus is on us to prove that what we do is influential, especially if we are introducing a change to the marketing strategy, such as inbound marketing content or digital marketing on social media.

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Topics: Strategy, Metrics

Use Our Fit/Interest Matrix to Calculate Lead Potential

August 30,2016 | BY: Kristin Jones

While developing a complete lead qualification checklist examines at least five criteria (see them in our Lead Qualification Checklist template), two primary characteristics begin the process of determining whether a lead is ready to pass on from marketing to sales and what additional work is needed to nurture that lead.

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Topics: Strategy, Metrics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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