A blog dedicated to advancing inbound marketing and PR


Email Marketing Benchmarks: 10 Industries & 5 Tips

March 22,2018 | BY: Kristin Jones


Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.

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Topics: Metrics, Email, benchmarks

What’s Your Marketing Intelligence MO?

July 05,2017 | BY: Kristin Jones

Intuitive, insightful or intelligent? Which type of marketer are you when it comes to applying data to your marketing strategy decisions?

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Topics: Strategy, Metrics

Marketing Technology: Are You Reaching Overload?

June 30,2017 | BY: Kristin Jones

Nearly one-fourth of marketing teams are using between 10 and 20 different marketing technologies: automation, social tracking, SEO, workflow management and more.

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Topics: Planning, Metrics

Quick Tip: Make Marketing Metrics Meaningful to the C-Suite

June 26,2017 | BY: Kristin Jones

Q2 is coming to a close, and you are working on the reports that will go up the food chain to the C-suite. Which metrics are you including?

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Topics: Inbound Marketing, Metrics

Alignment Improves Both Marketing & Sales Results

June 23,2017 | BY: Kristin Jones

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

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Topics: Inbound Marketing, Metrics

Dig Deep into Your Content Marketing Metrics

February 08,2017 | BY: Kristin Jones

If you are a regular reader of this blog, you know that just two days ago I said to take a big-picture approach when presenting marketing metrics to the executive suite. But that doesn’t mean to ignore the metrics that give you insight into the performance of specific tools and tactics in your marketing mix.

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Topics: Strategy, Metrics

Quick Tip: Make These Marketing Metrics Part of Your Next Quarterly Report

February 06,2017 | BY: Kristin Jones

What information will your boss be looking for in your next update or report on the effectiveness of your marketing strategy?

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Topics: Strategy, Metrics

Are You Measuring Your Content Marketing Results? (Infographic)

February 03,2017 | BY: Kristin Jones

Proving ROI is named as the greatest challenge for marketers time after time in surveys. But if you collect the right data and take the time to analyze it, it can be done.

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Topics: Content, Metrics

Fix These 6 Blog Promotion Problems Now!

January 12,2017 | BY: Kristin Jones

Is your blog a well-kept secret? A fantastic source of information that no one knows about? Then it’s time for a change!

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Topics: SEO, Metrics

6 SEO Metrics You Should Be Tracking

January 03,2017 | BY: Kristin Jones

Is marketing an art or a science? Based on emotion or data? Maybe a little bit of both, but the data needs to be the driving force behind decision-making, whether you are determining a budget for the next campaign or making incremental changes to your website to improve SEO.

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Topics: SEO, Metrics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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