A blog dedicated to advancing inbound marketing and PR


Social Media Tip: Use Topics To Organize Group Posts

June 18,2018 | BY: Kristin Jones

Facebook Groups provide businesses, including healthcare providers, with a vehicle for creating communities within their social media environment where followers, customers or patients can connect with others who have shared interests or experiences. (More on getting started with Facebook Groups here.)

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Topics: Social Media, healthcare

Social Media Posts That Generate Follower Engagement

June 13,2018 | BY: Kristin Jones

Another day, another social media post or 3 to write. What can you say or share that entice your followers to stop scrolling and engage with you?

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Topics: Social Media

Social Media & Blogging Tip: Complete Meta Descriptions

June 11,2018 | BY: Kristin Jones

Social media is a natural medium for sharing the business blog posts you write to add content and boost SEO power on your business website. Every blog post<> you write should be shared multiple times over the course of a few days, weeks or months in order to increase potential traffic.

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Topics: SEO, Social Media, Blog

Social Media Tip: Use Groups To Build Community

June 04,2018 | BY: Kristin Jones

While some argue that social media has been detrimental to relationship building between individuals, it also has the power to enhance relationship building when used correctly. (See Impact of Social Media on Relationships from PsychBytes.)

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Topics: Social Media, healthcare

Small Businesses & Social Media: Who’s Using It (infographic)

May 31,2018 | BY: Kristin Jones

Everyone is using social media these days—or at least very nearly everyone, including those businesses with 500 or fewer employees. When Clutch surveyed small businesses in early 2018, they found that more than 70 percent were already using social media, and half of those who weren’t yet planned to add it to their strategies.

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Topics: Social Media

How To Manage Negative Social Media Comments

May 30,2018 | BY: Kristin Jones

Some types of marketing are relative simple — create a message, pay for it to be published, and … that’s it. But social media brings a completely different element into play. It is interactive, and your customers have a direct and, at times, highly visible channel through which to express displeasure if things haven’t gone right.

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Topics: Social Media, Facebook

Social Media Marketing Tip: Quality Over Quantity

May 21,2018 | BY: Kristin Jones

We’ve mentioned in the past that due to social media’s fast-moving nature and the limited half-life of posts, you need to keep a steady stream of content moving through your business’s Facebook, Twitter, Instagram, Pinterest and LinkedIn feeds.

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Topics: Social Media, Content

What Your Small Business Can Learn From Facebook Insights

May 16,2018 | BY: Kristin Jones

Tracking metrics and measuring results are key elements in any marketing plan, whether the business is large or small. Without measurement and analysis, you won’t know if you are spending your limited marketing budget in the right places or if you could improve results with simple changes.

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Topics: Social Media, Metrics

Social Media Marketing Tip: Using Call-to-Action Buttons

May 14,2018 | BY: Kristin Jones

You use calls-to-action in your marketing emails. You add CTAs to your website pages. You include multiple types of CTAs in your business blog posts.

Do you have one on your Facebook page?

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Topics: Social Media

Healthcare & Social Media: 7 Numbers To Know (infographic)

May 11,2018 | BY: Kristin Jones

The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever.

As younger, social-savvy users become patients and healthcare consumers, providers will need to find that balance. These statistics show why.

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Topics: Social Media, Healthcare Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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