A blog dedicated to advancing inbound marketing and PR


Marketing Tip: Keep an Eye on Messaging Apps

November 27,2017 | BY: Kristin Jones

Among many groups, especially younger professionals, Facebook and LinkedIn are “old” technology. Communication with groups, including work colleagues and professional peers, is changing, and marketing that relies on social proof and word-of-mouth has to change—rapidly—with it.

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Topics: Social Media, Statistics

The Difference Between B2B & B2C on Social Media

November 22,2017 | BY: Kristin Jones

Large target market vs. tightly focused market.

Quick purchase decisions based on emotion vs. a longer buying cycle hinging on value.

Deals and dazzle vs. relationships and expertise.

Brand awareness vs. lead generation.

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Topics: Social Media

Moving Small Business Marketing Beyond Social Media [infographic]

November 10,2017 | BY: Kristin Jones

When it comes to small business marketing, more than two-thirds of small businesses have gotten the message that a social media presence is not optional. Some even fall victim to thinking it is an alternative to having a website (I disagree).

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Topics: Social Media, Inbound Marketing, Content

Specialty Healthcare Providers CAN Use Social Media Marketing

October 23,2017 | BY: Kristin Jones

Healthcare is an industry that walks a fine line between a conservative approach to marketing and an increasingly consumer-driven need to reach potential patients in much the same way as other B2C brands, which means social media.

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Topics: Social Media, Healthcare Marketing

Social Media Marketing Strategy: What’s New & What to Do (Infographic)

October 04,2017 | BY: Kristin Jones

Working social media into your marketing mix effectively requires paying attention to details. With more than million pieces of content being shared each minute on Facebook alone, if brands aren’t keeping up with the changes, they’ll be left behind. Here's a great infographic you can use to inform your 2018 social media marketing strategy. 

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Topics: Social Media

Make Sharing Easy to Increase Your Blog’s Reach

August 31,2017 | BY: Kristin Jones

When 87 percent of B2B buyers say they give more credence to content shared by an industry influencer (see our Aug. 24 blog post ), it tells me one thing: We need to make it easy for readers to share our content.

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Topics: Social Media, Blog

Applying Earned, Owned & Paid Concepts to Social Media

August 30,2017 | BY: Kristin Jones

Social media success is a fickle thing. And no one aspect can yield the results you are seeking on its own.

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Topics: Social Media, Strategy

6 Social Media Blunders to Avoid in 2017

August 09,2017 | BY: Kristin Jones

Are you falling into bad social media habits that are sabotaging the benefits you derive from both organic and paid posts there?

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Topics: Social Media, Planning

Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

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Topics: SEO, Social Media

Using Social Media to Drive Traffic, Leads & Sales

March 14,2017 | BY: Kristin Jones

Content is a key ingredient in inbound marketing, but it can only be effective if prospects see it. One of the primary ways of promoting your website and your content is through social media.

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Topics: Lead Generation, Social Media


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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