A blog dedicated to advancing inbound marketing and PR


Social Media Marketing Strategy: What’s New & What to Do (Infographic)

October 04,2017 | BY: Kristin Jones

Working social media into your marketing mix effectively requires paying attention to details. With more than million pieces of content being shared each minute on Facebook alone, if brands aren’t keeping up with the changes, they’ll be left behind. Here's a great infographic you can use to inform your 2018 social media marketing strategy. 

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Topics: Social Media

Make Sharing Easy to Increase Your Blog’s Reach

August 31,2017 | BY: Kristin Jones

When 87 percent of B2B buyers say they give more credence to content shared by an industry influencer (see our Aug. 24 blog post ), it tells me one thing: We need to make it easy for readers to share our content.

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Topics: Social Media, Blog

Applying Earned, Owned & Paid Concepts to Social Media

August 30,2017 | BY: Kristin Jones

Social media success is a fickle thing. And no one aspect can yield the results you are seeking on its own.

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Topics: Social Media, Strategy

6 Social Media Blunders to Avoid in 2017

August 09,2017 | BY: Kristin Jones

Are you falling into bad social media habits that are sabotaging the benefits you derive from both organic and paid posts there?

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Topics: Social Media, Planning

Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

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Topics: SEO, Social Media

Using Social Media to Drive Traffic, Leads & Sales

March 14,2017 | BY: Kristin Jones

Content is a key ingredient in inbound marketing, but it can only be effective if prospects see it. One of the primary ways of promoting your website and your content is through social media.

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Topics: Lead Generation, Social Media

Social Media Use: Paid, Organic or Both? (Infographic)

January 27,2017 | BY: Kristin Jones

How do you use social media for inbound marketing?

If you are like most, you use a combination of both organic reach and paid social media promotion to reach out to potential customers. In fact, according to a 2016 survey by Clutch, 86 percent of those businesses using social media combine the two approaches.

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Topics: Social Media, Inbound Marketing

How to Use Social Media to Drive Inbound Marketing

January 24,2017 | BY: Kristin Jones

One of the biggest mistakes marketers make with social media is treating it as separate from the rest of the marketing strategy.

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Topics: Social Media, Inbound Marketing

Digital Marketing’s Biggest Stumbling Block: Integration

January 13,2017 | BY: Kristin Jones

With the astronomical rise in digital media—and the digital marketing that followed—there has been a mass rush to implement some kind of digital marketing by companies of all sizes.

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Topics: Collaboration, Social Media

Why Your SEO Strategy Needs Infographics

January 11,2017 | BY: Kristin Jones

We know that a key element in driving SEO success is creating content that your target audience is searching for and that will be shared, creating inbound links and reaching even more potential leads.

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Topics: Social Media, Blog


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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