A blog dedicated to advancing inbound marketing and PR


6 Social Media Blunders to Avoid in 2017

August 09,2017 | BY: Kristin Jones

Are you falling into bad social media habits that are sabotaging the benefits you derive from both organic and paid posts there?

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Topics: Social Media, Planning

Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

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Topics: SEO, Social Media

Using Social Media to Drive Traffic, Leads & Sales

March 14,2017 | BY: Kristin Jones

Content is a key ingredient in inbound marketing, but it can only be effective if prospects see it. One of the primary ways of promoting your website and your content is through social media.

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Topics: Lead Generation, Social Media

Social Media Use: Paid, Organic or Both? (Infographic)

January 27,2017 | BY: Kristin Jones

How do you use social media for inbound marketing?

If you are like most, you use a combination of both organic reach and paid social media promotion to reach out to potential customers. In fact, according to a 2016 survey by Clutch, 86 percent of those businesses using social media combine the two approaches.

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Topics: Social Media, Inbound Marketing

How to Use Social Media to Drive Inbound Marketing

January 24,2017 | BY: Kristin Jones

One of the biggest mistakes marketers make with social media is treating it as separate from the rest of the marketing strategy.

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Topics: Social Media, Inbound Marketing

Digital Marketing’s Biggest Stumbling Block: Integration

January 13,2017 | BY: Kristin Jones

With the astronomical rise in digital media—and the digital marketing that followed—there has been a mass rush to implement some kind of digital marketing by companies of all sizes.

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Topics: Collaboration, Social Media

Why Your SEO Strategy Needs Infographics

January 11,2017 | BY: Kristin Jones

We know that a key element in driving SEO success is creating content that your target audience is searching for and that will be shared, creating inbound links and reaching even more potential leads.

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Topics: Social Media, Blog

Quick Tip: Give Your Blog a Social Media Boost

January 09,2017 | BY: Kristin Jones

More than 60 percent of marketers say blog content creation is their top inbound marketing priority. And more than 80 percent of SMBs are using at least one social media platform to further engage with their target audience. (Sources: HubSpot and Mashable)

But, are those businesses putting the two tools together effectively?

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Topics: Social Media, Blog

Expand Your Blog’s Reach By Engaging Industry Experts

December 27,2016 | BY: Kristin Jones

With the rapid growth in blogging as a key marketing tactic over the last few years, it can be difficult to establish your brand as a thought leader and to cut through the clutter.

(For reference, 60 percent of marketers say blog content was their top inbound marketing priority in 2016. Source.)

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Topics: Social Media, Blog

Quick Tip: Resolve to Join Forces as a “Smarketing” Team

December 05,2016 | BY: Kristin Jones

There are still a few weeks left in 2016 to reflect on the year’s performance and consider ways to do better next year.

How about working more closely with your colleagues in “that other” department? Maybe your company needs a staffwide resolution to strive for more collaboration and less confrontation between the marketing and sales staffs? After all, you are all part of the same team.

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Topics: Lead Generation, Social Media


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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