A blog dedicated to advancing inbound marketing and PR


What Marketing Teams Need

September 13,2017 | BY: Kristin Jones

Wanted: Marketing jack-of-all-trades. Able to write, design, analyze, strategize, collaborate and create.

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Topics: Website, Writing

16 Top Tips for On-Page SEO (infographic)

September 06,2017 | BY: Kristin Jones

“I just don’t have time to worry about SEO.” — said no successful marketer ever.

You know that maximizing your website’s search engine results placement (SERP) is a key to getting found on a web that hosts 1.2 billion+ websites (and growing). While many different elements factor into search results, on-page signals impact both directly and indirectly by providing specific topic-related information and by attracting and keeping views, which search engines also use to determine their rankings.

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Topics: SEO, Website

Does Your Business Website Have These Tools?

June 15,2017 | BY: Kristin Jones

B2B marketers are increasingly leaning on their business website as lead generation tools, but in order to capture leads online, websites need to have a basic tools that may be missing if they have previously been treated as “information only” outlets.

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Topics: Sales Funnel, Website

3 Offers to Use For Each Stage of the Sales Funnel

April 13,2017 | BY: Kristin Jones

Stuck in a rut trying to think of what downloadable offers you can create for your next inbound marketing campaign? It can be easy to revert back to the basics of ebooks, coupons or newsletter subscriptions, but the more types of content and offers you can create, the more likely you are to offer just what your perfect prospect is looking for.

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Topics: Sales Funnel, Website

Quick Tip: 5 Keyword Opportunities on Every Page of Your Website

April 10,2017 | BY: Kristin Jones

Every page on your website has the potential to attract visitors, especially through the use of search engines.

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Topics: Website, Writing

Interactive Content, Video On the Rise in Content Campaigns (Infographic)

April 07,2017 | BY: Kristin Jones

Two weeks ago we showed you the benefits behind using content to  drive lead nurturing (See What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You.)

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Topics: Website, Content

What Your Website Needs: Effective Calls to Action

April 04,2017 | BY: Kristin Jones

Inbound marketing, and the leads it can generate for 60 percent less cost than traditional advertising, relies on the effectiveness of your website.

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Topics: Calls-to-action, Website

Are Design Errors Killing Your Business Blog? (Part 1)

February 23,2017 | BY: Scott Muff

I have stressed over and over in the Inbound Accelerator the importance of quality content. To be effective, a business blog needs to meet five key criteria every time. And investing in great writers pays off.

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Topics: Website, Blog

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

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Topics: SEO, Website

Anatomy of a Search Optimized Webpage

February 07,2017 | BY: Kristin Jones

Websites and the individual pages that are a part of each site contain dozens of different elements, pieces and parts, each essential to some aspect of the website’s functioning and success. But when it comes to search engine optimization (SEO) and making individual pages findable to the people you most want to see them, these 10 are the ones to focus on.

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Topics: SEO, Website


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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