A blog dedicated to advancing inbound marketing and PR


3 Offers to Use For Each Stage of the Sales Funnel

April 13,2017 | BY: Kristin Jones

Stuck in a rut trying to think of what downloadable offers you can create for your next inbound marketing campaign? It can be easy to revert back to the basics of ebooks, coupons or newsletter subscriptions, but the more types of content and offers you can create, the more likely you are to offer just what your perfect prospect is looking for.

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Topics: Sales Funnel, Website

Quick Tip: 5 Keyword Opportunities on Every Page of Your Website

April 10,2017 | BY: Kristin Jones

Every page on your website has the potential to attract visitors, especially through the use of search engines.

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Topics: Website, Writing

Interactive Content, Video On the Rise in Content Campaigns (Infographic)

April 07,2017 | BY: Kristin Jones

Two weeks ago we showed you the benefits behind using content to  drive lead nurturing (See What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You.)

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Topics: Website, Content

What Your Website Needs: Effective Calls to Action

April 04,2017 | BY: Kristin Jones

Inbound marketing, and the leads it can generate for 60 percent less cost than traditional advertising, relies on the effectiveness of your website.

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Topics: Calls-to-action, Website

Are Design Errors Killing Your Business Blog? (Part 1)

February 23,2017 | BY: Scott Muff

I have stressed over and over in the Inbound Accelerator the importance of quality content. To be effective, a business blog needs to meet five key criteria every time. And investing in great writers pays off.

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Topics: Website, Blog

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

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Topics: SEO, Website

Anatomy of a Search Optimized Webpage

February 07,2017 | BY: Kristin Jones

Websites and the individual pages that are a part of each site contain dozens of different elements, pieces and parts, each essential to some aspect of the website’s functioning and success. But when it comes to search engine optimization (SEO) and making individual pages findable to the people you most want to see them, these 10 are the ones to focus on.

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Topics: SEO, Website

What Makes A Great Website Sticky

February 02,2017 | BY: Scott Muff

When we talk about “the web,” we usually mean the entirety of all that is out there in cyberspace—billions of individual sites and pages and connections. But what if we took a more micro view, and compared your business website to the original “web”—the sticky filaments patterned by our arachnid friends as the ultimate way of capturing prey.

Think of your own web(site) as having the same goal as that of a spider: providing the resources your company needs to survive. Use your web to catch customers.

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Topics: Website, Strategy

Are You Reaching Millennial B2B Buyers?

December 16,2016 | BY: Kristin Jones

We know that different generations, in general, take different approaches to their decision-making. With more and more millennials now in positions within their companies of influencing B2B purchases, it is essential that marketers keep that group’s research preferences in mind.

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Topics: Website, Personalization

Inbound Links: Website Essential for SEO Success

December 15,2016 | BY: Kristin Jones

The algorithms that decide which web pages earn the coveted top positions in organic search are constantly changing, at least slightly, and definitely complex (as you can see here: What Makes Website SEO So Complicated?). There is much more to SEO success then using a few keywords in key places.

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Topics: Website, Blog


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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