INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Don’t Let Your Small Business Make These Website Mistakes

March 16,2018 | BY: Kristin Jones

When was the last time you took a close look at your business website? Last week? Last month? Or maybe when you first had it created, what was it now? 6 years ago?

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Topics: SEO, Website

10 Tips To Improve Your Local SEO

March 14,2018 | BY: Kristin Jones

Most small businesses will never be competitive with the giants when it comes to generic searches. Brands like Brooks and Nike, or major online retailers like Zappos and Running Warehouse, are going to come out on nearly any search for “running shoes,” with the local sporting goods store down the street struggling to hit the first page.

But when potential customers include a local geographic reference in their search, the small business has a chance to rise to the top, if they have paid attention to their on-page SEO.

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Topics: SEO, Website

3 Rules for Earning High Quality Backlinks That Boost SEO

March 13,2018 | BY: Kristin Jones

With Google’s search algorithms increasingly weighting page rankings toward factors like user signals, such as time on site or pages visited, and authority from backlinks, rather than simply keyword placement, it is important to consider how to earn backlinks to your website and its content.

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Topics: SEO, Website, Content Creation

Social Media Marketing Tip: Add Social Media Buttons to Your Website

February 12,2018 | BY: Kristin Jones

How are your social media accounts and your business website connected? Ideally, they should be at opposite ends of a two-way street: Each sending traffic to the other to meet the needs of customers and your marketing strategy.

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Topics: Website, Social Media

What Marketing Teams Need

September 13,2017 | BY: Kristin Jones

Wanted: Marketing jack-of-all-trades. Able to write, design, analyze, strategize, collaborate and create.

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Topics: Website, Writing

16 Top Tips for On-Page SEO (infographic)

September 06,2017 | BY: Kristin Jones

“I just don’t have time to worry about SEO.” — said no successful marketer ever.

You know that maximizing your website’s search engine results placement (SERP) is a key to getting found on a web that hosts 1.2 billion+ websites (and growing). While many different elements factor into search results, on-page signals impact both directly and indirectly by providing specific topic-related information and by attracting and keeping views, which search engines also use to determine their rankings.

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Topics: SEO, Website

Does Your Business Website Have These Tools?

June 15,2017 | BY: Kristin Jones

B2B marketers are increasingly leaning on their business website as lead generation tools, but in order to capture leads online, websites need to have a basic tools that may be missing if they have previously been treated as “information only” outlets.

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Topics: Sales Funnel, Website

3 Offers to Use For Each Stage of the Sales Funnel

April 13,2017 | BY: Kristin Jones

Stuck in a rut trying to think of what downloadable offers you can create for your next inbound marketing campaign? It can be easy to revert back to the basics of ebooks, coupons or newsletter subscriptions, but the more types of content and offers you can create, the more likely you are to offer just what your perfect prospect is looking for.

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Topics: Sales Funnel, Website

Quick Tip: 5 Keyword Opportunities on Every Page of Your Website

April 10,2017 | BY: Kristin Jones

Every page on your website has the potential to attract visitors, especially through the use of search engines.

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Topics: Website, Writing

Interactive Content, Video On the Rise in Content Campaigns (Infographic)

April 07,2017 | BY: Kristin Jones

Two weeks ago we showed you the benefits behind using content to  drive lead nurturing (See What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You.)

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Topics: Website, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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