A blog dedicated to advancing inbound marketing and PR


Are Design Errors Killing Your Business Blog? (Part 1)

February 23,2017 | BY: Scott Muff

I have stressed over and over in the Inbound Accelerator the importance of quality content. To be effective, a business blog needs to meet five key criteria every time. And investing in great writers pays off.

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Topics: Website, Blog

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

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Topics: SEO, Website

Anatomy of a Search Optimized Webpage

February 07,2017 | BY: Kristin Jones

Websites and the individual pages that are a part of each site contain dozens of different elements, pieces and parts, each essential to some aspect of the website’s functioning and success. But when it comes to search engine optimization (SEO) and making individual pages findable to the people you most want to see them, these 10 are the ones to focus on.

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Topics: SEO, Website

What Makes A Great Website Sticky

February 02,2017 | BY: Scott Muff

When we talk about “the web,” we usually mean the entirety of all that is out there in cyberspace—billions of individual sites and pages and connections. But what if we took a more micro view, and compared your business website to the original “web”—the sticky filaments patterned by our arachnid friends as the ultimate way of capturing prey.

Think of your own web(site) as having the same goal as that of a spider: providing the resources your company needs to survive. Use your web to catch customers.

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Topics: Website, Strategy

Are You Reaching Millennial B2B Buyers?

December 16,2016 | BY: Kristin Jones

We know that different generations, in general, take different approaches to their decision-making. With more and more millennials now in positions within their companies of influencing B2B purchases, it is essential that marketers keep that group’s research preferences in mind.

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Topics: Website, Personalization

Inbound Links: Website Essential for SEO Success

December 15,2016 | BY: Kristin Jones

The algorithms that decide which web pages earn the coveted top positions in organic search are constantly changing, at least slightly, and definitely complex (as you can see here: What Makes Website SEO So Complicated?). There is much more to SEO success then using a few keywords in key places.

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Topics: Website, Blog

#1 Rule of SEO: Continuously Monitor SERP Rank

October 11,2016 | BY: Kristin Jones


When it comes to search engine optimization, the number of metrics you can track seems never ending: organic search traffic, branded and non-branded search traffic, inbound links, conversion rates from organic search … but it all boils down to these key performance indicators: search engine results page rankings for your targeted keywords.

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Topics: SEO, Website

Do Your Campaign CTAs Have What It Takes?

October 06,2016 | BY: Kristin Jones


As you craft your next inbound marketing campaign, there are a number of elements to consider: the offer, the landing page where visitors will access the offer, what type of lead nurturing workflowwill carry new leads from awareness to consideration to purchase …

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Topics: Calls-to-action, Website

Why Wouldn’t A Small Business Have a Website?

September 23,2016 | BY: Scott Muff


With the Yellow Pages largely a relic of the past, and consumers who rely on their mobile device for the answers to everything from “Where is the nearest taco truck?” to “Where can I buy fishing lures?” or “Best reviews of accounting firms in St. Louis,” having a website would seem as essential as having a phone number.

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Topics: Website, Planning

Quick Tip: What Marketers Need to Know About Webpage Architecture

September 12,2016 | BY: Scott Muff

Marketers and writers may not always be fluent in HTML or the nitty-gritty of the coding that creates the pages of company websites and blogs, but there are few basics we need to understand in order to guide designers and coders in creating a strong search presence.

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Topics: Website, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas