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How Content Creation Improves SEO

How Content Creation Improves SEO

If you read the Inbound Accelerator regularly, you know that we firmly believe content plays an increasingly vital role in marketing today. It is a key element in providing prospects with the information they want, when and where they want it, rather than simply pushing promotional materials into their face in outbound advertising.

Content, which can include blogs, videos, ebooks, templates and worksheets, interactive calculators, podcasts, and more, provides information, establishes your company as a thought leader in your industry and is a key element in attracting visitors to your website through your blog and social media interactions.

Content is also key to SEO, as Brafton points out in its infographic below.

Ungated, blog content, of course, is filled with opportunities to use long-tail keywords related to your products and services, particularly those that solve problems your prospects are researching online.

And don’t overlook the power of your gated content—those content offers accessed via landing pages—to boost your website’s SEO. Each landing page is also an opportunity to optimize for specific search topics and keywords, and as your visitors share the landing page with colleagues and friends, you gain important inbound links.

How Content Creation Improves SEO

But in order for your content to have its greatest impact on SEO, it needs to be planned out in combination with your other marketing, public relations and search engine optimization strategies. Check out our guide to Creating A Companywide Content Strategy. And if you still aren’t certain how to pull it all together, perhaps the JONES Content Creation Solution is the right next step.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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