Eight Arms | Personas (3)

Eight Arms | Personas (3)

A blog for B2B tech marketers who do it all.

Octavia

What Inbound Leads Need to See in the Decision Stage

What Inbound Leads Need to See in the Decision Stage

Quick Tip: Don’t Forget Buyer Personas

Quick Tip: Don’t Forget Buyer Personas

Match Marketing Content to the Brain’s Behavior

Match Marketing Content to the Brain’s Behavior

How to Plan Content to Build Awareness

How to Plan Content to Build Awareness

Quick Tip: Match Your Content to Your Customer Personas

Quick Tip: Match Your Content to Your Customer Personas

5 Secrets to Humanizing Your Lead Nurturing Emails

5 Secrets to Humanizing Your Lead Nurturing Emails

Create A Content Library Your Customers Can Use

Create A Content Library Your Customers Can Use

Four Steps to Setting Your Definition of a Marketing Qualified Lead

Four Steps to Setting Your Definition of a Marketing Qualified Lead

Find Fans Who Will Praise Your Business Blog

Find Fans Who Will Praise Your Business Blog

Find The Blogging Balance That Is Just Right

Find The Blogging Balance That Is Just Right

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