INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Why Content Marketing Is Perfect For FinTech Brands

June 08,2021 | BY: Kristin Jones

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

Read More

Topics: Content Marketing, FinTech marketing

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

May 25,2021 | BY: Kristin Jones

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

Read More

Topics: Writing, Content Creation

What Clients Want From Integrated Marketing Agencies (infographic)

April 23,2021 | BY: Kristin Jones

While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.

Read More

Topics: Agency Partners

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

April 20,2021 | BY: Kristin Jones

As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.

Read More

Topics: Writing, Content Creation

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

April 14,2021 | BY: Kristin Jones

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

Read More

Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

Benefits of Content Marketing For Healthcare IT Companies

April 13,2021 | BY: Kristin Jones

Healthcare technology is a field in which B2B buying decisions are made slowly, based on data and authority. That holds true whether you are talking about the technology involved in the care itself, or the technology that manages the vast amounts of information and data involved in healthcare.

Read More

Topics: Healthcare Marketing, Integrated Marketing & PR

Seuss-Inspired Marketing Definitions, Tips & Techniques (Part 2 of 2)

March 09,2021 | BY: Kristin Jones

Did you read the first edition?

Get your fill of definitions?

Settle in for more marketing tips,

Know-how, insights and witty quips.

Read More

Topics: Planning, Strategy

The ABCs of Integrated Marketing In Honor Of Dr. Seuss (Part 1)

March 02,2021 | BY: Kristin Jones

I will work from my home. 

I will write from Nice or Nome. 

Creating content, telling tales. 

Attracting traffic, driving sales.

Marketing is what I do.

Now let me share some tips with you.

Read More

Topics: Planning, Strategy

What B2B Marketers Are Including In Their 2021 Strategy

February 19,2021 | BY: Kristin Jones

When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.

Read More

Topics: Website, Content, Strategy

Your Multi-Channel Marketing Content Checklist Part 2: Everything But The Website!

February 02,2021 | BY: Kristin Jones

I recently shared a list of 14 different types of content to create for your B2B website as just the beginning of a checklist to spark inspiration for an integrated content marketing strategy. Today, I’m going to offer up 15 more ideas, this time focusing on other channels for distributing content, from social media and email to third-party publication and your own sales team.

Read More

Topics: Content, Strategy, Integrated Marketing & PR

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas