INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Creating Content That Converts At All Stages Of the Sales Funnel

June 30,2021 | BY: Kristin Jones

Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.

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Topics: Sales Funnel, Content Strategy

3 Ways Telecom Brands Can Use Content Marketing

June 22,2021 | BY: Kristin Jones

As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.

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Topics: Content Marketing, Telecom Marketing

Why Content Marketing Is Perfect For FinTech Brands

June 08,2021 | BY: Kristin Jones

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

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Topics: Content Marketing, FinTech marketing

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

May 25,2021 | BY: Kristin Jones

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

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Topics: Writing, Content Creation

What Clients Want From Integrated Marketing Agencies (infographic)

April 23,2021 | BY: Kristin Jones

While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.

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Topics: Agency Partners

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

April 20,2021 | BY: Kristin Jones

As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.

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Topics: Writing, Content Creation

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

April 14,2021 | BY: Kristin Jones

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

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Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

Benefits of Content Marketing For Healthcare IT Companies

April 13,2021 | BY: Kristin Jones

Healthcare technology is a field in which B2B buying decisions are made slowly, based on data and authority. That holds true whether you are talking about the technology involved in the care itself, or the technology that manages the vast amounts of information and data involved in healthcare.

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Topics: Healthcare Marketing, Integrated Marketing & PR

Seuss-Inspired Marketing Definitions, Tips & Techniques (Part 2 of 2)

March 09,2021 | BY: Kristin Jones

Did you read the first edition?

Get your fill of definitions?

Settle in for more marketing tips,

Know-how, insights and witty quips.

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Topics: Planning, Strategy

The ABCs of Integrated Marketing In Honor Of Dr. Seuss (Part 1)

March 02,2021 | BY: Kristin Jones

I will work from my home. 

I will write from Nice or Nome. 

Creating content, telling tales. 

Attracting traffic, driving sales.

Marketing is what I do.

Now let me share some tips with you.

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Topics: Planning, Strategy

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