INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

What’s Next for Content Marketing?

December 01,2022 | BY: Kristin Jones

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

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Topics: Strategy, Infographics, Content Marketing

Your 7-Step Inbound Marketing Lead Gen Flowchart

November 22,2022 | BY: Kristin Jones

The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!

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Topics: Lead Generation, Inbound Marketing, Strategy

Online First Approach Essential for B2B Marketing

November 01,2022 | BY: Kristin Jones

B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)

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Topics: Statistics, Content Marketing, B2B Marketing

How Marketers Boost B2B Content (infographic)

October 25,2022 | BY: Kristin Jones

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Marketing Quick Tip: Keep Your Emails On Target

October 18,2022 | BY: Kristin Jones

Email marketing may seem simple on the surface:

  1. Write copy.

  2. Find a great image.

  3. Hook them with a subject line.

  4. Include a CTA.

  5. Send.

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Topics: Email

How B2B Marketers Will Leverage Video in 2023

October 04,2022 | BY: Kristin Jones

Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.

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Topics: Statistics, Video, B2B Marketing

5 Characteristics of The Perfect B2B Lead (infographic)

September 30,2022 | BY: Kristin Jones

Anyone who has managed an online lead generation campaign knows one thing: Not all of the leads that you generate are worth following up on.

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Topics: Lead Qualification, Infographics

The Science Behind Lead Conversion Success (video)

September 20,2022 | BY: Kristin Jones

Marketing isn’t really rocket science.

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Topics: Lead Nurturing, Lead Qualification, Video blog posts

Should Your B2B Use Social Media Advertising?

September 06,2022 | BY: Kristin Jones

Integrated marketing strategies for B2B brands need to take an all-encompassing approach to reaching target audiences.

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Topics: Social Media

How Content Marketers Guide Customers Through The Buying Journey (infographic)

August 24,2022 | BY: Kristin Jones

Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.

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Topics: Infographics, Campaign Planning, Content Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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