INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Investing In Social Media: A Small Business Perspective (infographic)

March 27,2020 | BY: Kristin Jones

Small businesses can’t afford to ignore social media, but they also have to be aware of their own limitations in how much of their budget and time they can commit to staying on top of multiple channels.

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Topics: Social Media

Social Media Marketing Tip: When To Post To Instagram

March 16,2020 | BY: Kristin Jones

In social media marketing, timing is essential. With more than 100 million new Instagram photos and videos posted on the site each day, getting your content in front of your target market means fighting for eyes of a busy audience. If you aren’t there when they are, your hard work to create great content falls flat.

So how do you know when to post?

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Topics: Social Media

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

March 13,2020 | BY: Kristin Jones

Marketing channels change. Marketing tactics change. Marketing content changes.

But some things about marketing are no different now than they were when I founded JONES more than 15 years ago. Or when I got my first job in marketing and PR a few years before that.

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Topics: Marketing Lessons

15 Fun Facts About Kristin

March 12,2020 | BY: Kristin Jones

Because life shouldn’t be all business all the time, and I’ve taken a serious approach over the last year to sharing 15 marketing lessons I’ve learned since founding JONES more than 15 years, today I want to lighten the mood.

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Topics: Marketing Lessons

Lessons From 15 Years: Sustaining & Growing A Marketing/PR Agency Requires Perseverance To Adapt & Overcome

March 12,2020 | BY: Kristin Jones

Ask young marketing or PR professionals about their long-term dreams for their careers, and they will likely describe how they want to own their own agencies. Work for themselves. Have complete creative freedom.

Many of them may one day do just that. Starting your own agency is easy—hang out a shingle (aka create a website), take a current connection with you, and bingo! You’re in business.

Starting is easy. Sustaining an independent marketing and PR agency is hard.

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Topics: Marketing Lessons

How To Reach Healthcare IT Customers (video)

March 06,2020 | BY: Kristin Jones

Healthcare, especially working with IT companies that serve the healthcare industry, has been one of my specialty fields for years. Through more than decade of experience working with a variety of businesses that serve healthcare providers and organizations, we’ve learned a few things about how to reach the unique target audiences within healthcare.

In particular, healthcare IT companies need to understand the decision-making process of CIOs, as well as how IT impacts multiple aspects of healthcare, from patient outcomes to revenue streams.

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Topics: Healthcare Marketing

Plan A Year’s Worth Of Marketing Campaigns (free template)

February 27,2020 | BY: Kristin Jones

As I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.

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Topics: Strategy, Campaign Planning

How To Use Our Lead Nurturing Workflow Template (free download)

February 20,2020 | BY: Kristin Jones

 

I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)

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Topics: Lead Nurturing, Strategy, emails

Give Your Images An SEO Makeover

February 19,2020 | BY: Kristin Jones

It’s easy when thinking about SEO to focus on the text — putting keywords into headlines, writing copy that lends itself to rich snippets and featured answers at the top of the search engine results page. And the infrastructure-minded members of your team — web designers and app-builders — have page loading speed, 404 errors and mobile compatibility at the top of their priority lists.

It can be easy to overlook the role of images in SEO, but 10.1 of all Google traffic is for images.google.com. (Source)

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Topics: SEO

Social Media Quick Tip: Create Content For Holidays

February 17,2020 | BY: Kristin Jones

Today is Monday, Feb. 17, 2020. That means that here in the U.S., it is also Presidents Day, which always falls on the third Monday of February. Aside from being a great time for retailers to offer sales on bath towels and bedding, appliances and mattresses, it is one of dozens of holiday’s listed in a downloadable calendar offered by our friends over at HubSpot.

The calendar lists both official holidays like Presidents Day, and less official but more Instagram-worthy options for small businesses to jump on board with such as Star Wars Day (May the Fourth, of course) and National Sunglasses Day.

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Topics: Social Media, Content Creation

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