INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Client Success: Building a More Complete Content Funnel for Actium Health

June 28,2022 | BY: Kristin Jones

Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.

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Topics: Sales Funnel, Content Creation, Client Success, Design, Healthcare IT

What B2B Tech Marketers Are Doing in 2022 (infographic)

June 21,2022 | BY: Kristin Jones

B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?

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Topics: Enterprise Software, B2B Marketing

Brand Audits: Telling You What You Need to Know

June 14,2022 | BY: Kristin Jones

We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.

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Topics: Branding, Analyze, Audits

5 Podcasts to Fit All Your Marketing Moods

June 09,2022 | BY: Kristin Jones

Keeping up with what is happening in the marketing world (and technology world, and media world, and all the other interconnected industries we need to understand and work within) can be challenging. We’ve all heard about how the most successful businesspeople dedicate time each day to learning.

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Topics: Marketing Lessons, podcasts, B2B Marketing

What Makes B2B Marketers Tick in 2022 (infographic)

May 24,2022 | BY: Kristin Jones

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.

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Topics: Strategy, Statistics, Infographics

22 Content Marketing Stats and Benchmarks You Need to Know

May 17,2022 | BY: Kristin Jones

As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.

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Topics: Statistics, Content Marketing, Content Strategy

10 Web Design Trends to Watch

May 10,2022 | BY: Kristin Jones

We know that websites continue to be on the minds of B2B marketers, with good reason.

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Topics: Website, Design

Client Shout-Out: Yes Health Makes A Splash with Return to In-Person Events

May 05,2022 | BY: Kristin Jones

Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.

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Topics: Branding, Strategy, Client Success

The Omnichannel Answer to B2B Demand Gen (infographic)

April 28,2022 | BY: Kristin Jones

How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …

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Topics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing

What CMOs Need to Know About Current Hiring Trends

April 19,2022 | BY: Kristin Jones

With two-thirds of marketers expecting increased budgets this year, there is a good chance many of you will be looking for the talent resources needed to fulfill the goals of those budgets.

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Topics: Marketing Job, Resourcing, Management, Agency Partners

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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