INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Your Infographic Guide To Content For All Stages of the Marketing Funnel

January 24,2022 | BY: Kristin Jones

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

Read More

Topics: Sales Funnel, Infographics, Content Strategy

Your Marketing Content Creation Flowchart

January 04,2022 | BY: Kristin Jones

It may start with an idea but creating marketing content that achieves your goals—website traffic, lead generation, conversions to sales—requires much more than that initial light-bulb moment of brilliance.

Read More

Topics: Writing, Content Creation

Listen Up! How to Reach Audiences with Audio

November 30,2021 | BY: Kristin Jones

What have you listened to lately?

Read More

Topics: Content Strategy, podcasts

Creating Content That Converts At All Stages Of the Sales Funnel

June 30,2021 | BY: Kristin Jones

Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.

Read More

Topics: Sales Funnel, Content Strategy

3 Ways Telecom Brands Can Use Content Marketing

June 22,2021 | BY: Kristin Jones

As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.

Read More

Topics: Content Marketing, Telecom Marketing

Why Content Marketing Is Perfect For FinTech Brands

June 08,2021 | BY: Kristin Jones

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

Read More

Topics: Content Marketing, FinTech marketing

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

May 25,2021 | BY: Kristin Jones

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

Read More

Topics: Writing, Content Creation

What Clients Want From Integrated Marketing Agencies (infographic)

April 23,2021 | BY: Kristin Jones

While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.

Read More

Topics: Agency Partners

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

April 20,2021 | BY: Kristin Jones

As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.

Read More

Topics: Writing, Content Creation

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

April 14,2021 | BY: Kristin Jones

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

Read More

Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas