INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

6 Steps To Effective Content Creation (infographic)

January 24,2020 | BY: Kristin Jones

When asked which SEO tactic is most effective at improving search rankings and driving website traffic, 75 percent of marketers agree it is this:

RELEVANT CONTENT CREATION.

Sounds easy, right? Unfortunately, it isn’t. In fact, 1 in 3 marketers say content creation is their greatest challenge. Do you agree?

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Topics: Content Creation

Lessons From 15 Years: Successful Marketing Relies On Great Content

January 23,2020 | BY: Kristin Jones

 

Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.

Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.

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Topics: Content Creation

2020 Predictions: The Marketing Skillsets, Challenges and Priorities CMOS Are Watching

January 22,2020 | BY: Kristin Jones

 

When Pan Communications asked CMO and top marketing experts from around the country and globe what they see as the most important skillsets, challenges, and budget priorities for this year, some pointed to new advancements such as AI and martech, and how to manage all of the data that goes along with those developments, but many others circled back to the very basics: great writing skills, storytelling, and great content that connects with others.

The infographic below includes a ton of great information to think about, but I want to touch on a few of the key skillsets and challenges these top marketing experts are watching for 2020.

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Topics: Content, Personas, Strategy

Social Media Image Size Cheat Sheet (infographic)

January 20,2020 | BY: Kristin Jones

Details matter. And sometimes, those details can be as simple as making sure you use the right images, in the right places, on all of your social media channels. Don’t fall into the trap of finding one photo and thinking it will work across Facebook, Instagram and Twitter without at least a little tweaking.

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Topics: Social Media

How To Improve Your Writing Skills … or “No More Mediocre Content”

January 15,2020 | BY: Kristin Jones

 

There is a lot of content out there. So much, that there simply is no place amongst it for content that is “just OK.” Content that is “just OK” won’t be seen, won’t be shared, won’t drive awareness, and definitely won’t generate leads and sales.

We believe that wholeheartedly, both for the content we create for our clients and the content we create for our own use — that’s why we have been known to take a completed infographic back to the drawing board and start all over from scratch because it was “ok” but not great.

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Topics: Writing, Content Creation

4 Website Design Trends You’ll See in 2020

January 14,2020 | BY: Kristin Jones

Is 2020 the year your company refreshes its online look with an updated website? Or launches a new brand or branding that means building a new site from scratch?

Here are the design trends you’ll want to keep in mind to build an effective website that not only looks great, but performs from the first click.

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Topics: Lead Generation, Website

Do The Math To Calculate Marketing Goals (video)

January 10,2020 | BY: Kristin Jones

One of the most common questions I’m asked is this:

How much website traffic, and how many sales leads, do we need to generate to enable our company to achieve its revenue goals?

That’s a very good question, and it’s one you should be asking, because everything you do as a marketer should be focused toward the end goal of achieving your company’s objectives. And we know that marketers who set goals are 4x as likely report success as those who don’t.

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Topics: Do the Math, watch videos, Goals

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

January 07,2020 | BY: Kristin Jones

Allow me to date myself a bit. Obviously, if I’m offering insights into 15 years of owning my own marketing firm (plus my years with other agencies and in-house before that), I’ve been around a little while, though 20 years, or even a bit more, truly doesn’t feel like all that long.

Until, that is, I think about the changes in how we do, well, almost everything, as it relates to telecommunications.

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Topics: Content, Audits, Marketing Lessons

What Do You Know About Your Marketing Content?

January 01,2020 | BY: Kristin Jones

No marketing or public relations campaign is completed when the last of the content is published and promoted. There is still one important step to undertake in order to maximize the results of your next campaign: analysis.

It is important to know as much as you can about your content and campaign, and the results it yields, in order to improve the next time around. That means monitoring key metrics, digging through the data, and uncovering what Spiralytics calls content intelligence in this infographic.

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Topics: Content, Analytics, Audits

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

December 31,2019 | BY: Kristin Jones

Congratulations! Another year full of successes celebrated and lessons learned has passed, and the next round of opportunities lies ahead. It’s been busy, hasn’t it?

If you are like me, you missed a few things along the way — I get it. With more than 100 new posts on the Inbound Accelerator, I doubt you had time to read every one. But there are a few I think you really need to see, so I’ve rounded them up together. These are the posts our visitors and followers read the most, and for good reason. This top 10 list touches on social media, contributed articles, how to create great content, and how to use that content in a complete integrated public relations and inbound marketing program.

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Topics: Social Media, Content, Marketing Lessons

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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