INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

How Are Marketing & PR Changing? (infographic)

February 22,2019 | BY: Kristin Jones

There is no question that marketing and public relations are changing.

From the ever-changing (and ever-expanding) selection of channels and formats for communicating with audiences, to the demands of those audiences for instant information, and the way information and opinions can spread like wildfire, corporate communications on all levels will never be the same.

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Topics: Public Relations, Contributed Articles

Your Daily, Weekly, Monthly Social Media Checklist

February 20,2019 | BY: Kristin Jones

What is on your agenda today? If social media management for your company is part of your job description, you need to establish routines for making sure all of the essential tasks are taken care of.

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Topics: Social Media

How Well Are You Managing Your Online Reputation?

February 13,2019 | BY: Kristin Jones

No matter how large or how small your business is, your online reputation matters. It isn’t enough to simply create a website or a couple of social media accounts and post periodically (though you should be doing those things). You need to actively analyze and manage what is said about your business on multiple platforms.

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Topics: Social Media, Website

5 Steps To Automated Lead Nurturing

February 12,2019 | BY: Kristin Jones

 

Automated lead nurturing is a key marketing tool that provides you with the ability to develop and maintain connections with prospects and leads without going directly to the labor-intensive aspects of direct contacts with sales personnel.

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Topics: Lead Nurturing, Email

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

February 08,2019 | BY: Kristin Jones

 

If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?

In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.

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Topics: Lead Nurturing, Marketing Automaton

Get More From Your Content: 21 Life-Lengthening Tips

February 06,2019 | BY: Kristin Jones

 

We know that some marketing content just doesn’t last—depending on where you look, the half-life of a tweet is anywhere from just 18 minutes to maybe 2.5 hours. Either way, they aren’t going to be around for long.

But there are ways of extending the life of your tweets and other social media and online content, as the infographic below from Maria Peagler of Social Media Online Classes shows.

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Topics: Blog, Social Media, Content

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

February 05,2019 | BY: Kristin Jones

As public relations and marketing continue to meld into a cohesive communications effort, working together to achieve corporate goals, JONES has helped one long-time client make the most of thought leadership articles, a traditional PR tactic, to increase website traffic and lead generation.

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Topics: Bylined Articles, Content, Client Succes

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

January 31,2019 | BY: Kristin Jones

How do you define your marketing strategy?

 

Are you a digital marketer?

A content marketer?

An inbound marketer?

 

Does the distinction matter?

 

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

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Topics: Inbound Marketing, Content, Planning

10 SEO Myths You Need To Bust

January 30,2019 | BY: Kristin Jones

What do you know about SEO? Or what do you think you know?

Chances are somewhere along the line you may have fallen into believing something about the world of search that just isn’t true. Do any of the myths outlined here by SEO Pressor sound familiar to you?

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Topics: SEO

Make The Most Of Website CTA Opportunities (infographic)

January 25,2019 | BY: Kristin Jones

Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.

Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.

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Topics: Website, Calls-to-action

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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