INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

An Inside Look at a B2B Tech Rebrand

May 29,2023 | BY: Kristin Jones

Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.

Here’s an inside look at this successful B2B tech rebrand: 

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Topics: Branding, Website, Client Success, Design

B2B Content Marketing Tip: Know What Your B2B Audience Needs

May 08,2023 | BY: Kristin Jones

When Semrush asked thousands of marketing leaders what factors lead to success in content marketing, the most commonly chosen answer was this: researching our audience. In fact, nearly half of marketing leaders cited researching their audience as the greatest factor in success.

That response edged out search engine optimization, publishing more content, and even improving the quality of content. 

Why?

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Topics: Personas, Audits, Content Marketing

Media Analysis: A 12-Point Checklist

April 24,2023 | BY: Kristin Jones

Media analysis projects are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Public Relations, Strategy, Analytics, Audits, Agency Partners

Marketing Quick Tip: Build Complete Brands

March 21,2023 | BY: Kristin Jones

From the outside, when a company introduces a new brand, like Pepsi’s newest entrant in the lemon-lime soda world Starry, that the main component is the image: an eye-catching logo that provides visual differentiation from the slew of competitors behind the glass in the convenience store cooler.

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Topics: Branding

What Marketing Leaders Want From Partner Agencies

March 02,2023 | BY: Kristin Jones

What do marketing leaders want and need from partner agencies?

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Topics: Infographics, Client Success Stories, Agency Partners

3 Insights into 2023’s B2B Marketing Trends

February 14,2023 | BY: Kristin Jones

As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.

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Topics: SEO, Strategy, Statistics, Agency Partners, B2B Marketing

7 Ways to Extend Your Marketing Content’s Reach & Return

February 07,2023 | BY: Kristin Jones

Recently, we shared with you some of the challenges content professionals—strategists, writers, editors and others—face in developing the marketing content needed. Whether it was writers and strategists struggling to develop relevant ideas or project managers working to squeeze the most results out of the available resources, one possible solution to both sets of challenges lies in repurposing content.

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Topics: Content, Content Creation, Content Strategy

Marketing Quick Tip: Turn One Idea into A Dozen Deliverables

January 31,2023 | BY: Kristin Jones

When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.

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Topics: Content Creation, Campaign Planning, Content Strategy

Planning Your First Year of Inbound Marketing with HubSpot (free timeline template)

January 17,2023 | BY: Kristin Jones

Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.

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Topics: Planning, Strategy, HubSpot, Marketing Automation

What Marketing Challenges Are Giving You Headaches?

January 10,2023 | BY: Kristin Jones

Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.

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Topics: Strategy, Management

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