INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Kristin Jones

Recent Posts

Why And How To Set Goals For Your Content Marketing Campaigns

May 05,2020 | BY: Kristin Jones

We all constantly set goals, some informal, others documented for our reference and for others. As a runner, I’ve seen many different approaches to setting goals. Some runners have very specific time goals—such as meeting the qualifying time to be able to run the Boston Marathon — while others take a less disciplined approach with goals to simply finish the race and enjoy it. I’ve even seen a runner whose goal was to pet 200 dogs in the course of a half-marathon as a fundraising endeavor.

Every runner sets goals based on what he or she wants from the race. It makes it easier to stay focused during the months of training leading up to the big event.

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Topics: Goal Setting, Analytics, Metrics

5 Things You Need To Know About Inbound Lead Nurturing Campaigns

April 28,2020 | BY: Kristin Jones

While the marketing blogs are overflowing with information about social media marketing, digital advertising, and content marketing, it can be harder to find resources that pin down the answers to questions specifically about lead nurturing — the automated series of emails used to deepen your business’s connection with the visitors who convert on your website.

With that in mind, I’ve put together the answers to five basic questions people ask about lead nurturing:

Who, what, when, why and how.

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Topics: Lead Nurturing

Lessons From 15 Years: More Quick Tips

April 15,2020 | BY: Kristin Jones

Earlier this year, I wrapped up a series of 15 lessons I’ve learned in 15 years as the owner of an independent public relations and marketing agency. Not surprisingly, I’ve learned more than 15 lessons along the way.

You can find the 15 BIG lessons here:

Lessons From 15 Years Of Marketing Agency Ownership series.

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Topics: Marketing Lessons

10 Questions To Answer Before Creating Your Next Content Marketing Strategy

April 08,2020 | BY: Kristin Jones

Creating a comprehensive content marketing strategy requires more than brainstorming a few blog post titles and writing social media updates. It should include taking a close look at 10 different questions about your audience, your goals, your competition and the market environment.

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Topics: Content, Strategy

Investing In Social Media: A Small Business Perspective (infographic)

March 27,2020 | BY: Kristin Jones

Small businesses can’t afford to ignore social media, but they also have to be aware of their own limitations in how much of their budget and time they can commit to staying on top of multiple channels.

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Topics: Social Media

Social Media Marketing Tip: When To Post To Instagram

March 16,2020 | BY: Kristin Jones

In social media marketing, timing is essential. With more than 100 million new Instagram photos and videos posted on the site each day, getting your content in front of your target market means fighting for eyes of a busy audience. If you aren’t there when they are, your hard work to create great content falls flat.

So how do you know when to post?

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Topics: Social Media

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

March 13,2020 | BY: Kristin Jones

Marketing channels change. Marketing tactics change. Marketing content changes.

But some things about marketing are no different now than they were when I founded JONES more than 15 years ago. Or when I got my first job in marketing and PR a few years before that.

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Topics: Marketing Lessons

Lessons From 15 Years: Sustaining & Growing A Marketing/PR Agency Requires Perseverance To Adapt & Overcome

March 12,2020 | BY: Kristin Jones

Ask young marketing or PR professionals about their long-term dreams for their careers, and they will likely describe how they want to own their own agencies. Work for themselves. Have complete creative freedom.

Many of them may one day do just that. Starting your own agency is easy—hang out a shingle (aka create a website), take a current connection with you, and bingo! You’re in business.

Starting is easy. Sustaining an independent marketing and PR agency is hard.

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Topics: Marketing Lessons

15 Fun Facts About Kristin

March 12,2020 | BY: Kristin Jones

Because life shouldn’t be all business all the time, and I’ve taken a serious approach over the last year to sharing 15 marketing lessons I’ve learned since founding JONES more than 15 years, today I want to lighten the mood.

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Topics: Marketing Lessons

How To Reach Healthcare IT Customers (video)

March 06,2020 | BY: Kristin Jones

Healthcare, especially working with IT companies that serve the healthcare industry, has been one of my specialty fields for years. Through more than decade of experience working with a variety of businesses that serve healthcare providers and organizations, we’ve learned a few things about how to reach the unique target audiences within healthcare.

In particular, healthcare IT companies need to understand the decision-making process of CIOs, as well as how IT impacts multiple aspects of healthcare, from patient outcomes to revenue streams.

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Topics: Healthcare Marketing

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