A blog dedicated to advancing inbound marketing and PR


Kristin Jones

Recent Posts

10 Top Formats for Awareness Content (checklist)

October 18,2018 | BY: Kristin Jones


It’s time to start your next inbound marketing campaign. How will you fill the top of the funnel?

Awareness level content is designed to attract potential customers or clients to your website by addressing the questions and needs they are searching online.

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Topics: Content, Sales Funnel

Time Management For More Effective Social Media

October 17,2018 | BY: Kristin Jones

How much time can you commit to your social media marketing and public relations efforts each day and each week?

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Topics: Social Media

Explainer Video Cheat Sheet: Script Writing (infographic)

October 10,2018 | BY: Kristin Jones

An overwhelming majority of consumers (and that includes B2B decision makers) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two? created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.

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Topics: Video

5 Ways Sales Can Use Marketing Content (& 5 Ways Sales Can Help Marketing Create Better Content)

October 09,2018 | BY: Kristin Jones

At first glance, the primary purpose of marketing content (or content marketing) is to attract website visitors and convert them into leads. That is why companies are dedicating more and more time and resources from the marketing budget into writing blog posts, creating videos, or developing downloadable materials such as case studies and templates that are designed to bring prospects to their websites.

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Topics: Sales, Collaboration, Content

Rate Your Marketing-Sales Relationship (quiz)

October 04,2018 | BY: Kristin Jones

How well do your marketing and sales teams work together to achieve joint corporate goals?

I know, that can be a loaded question. The good news is that two-thirds of the marketing and sales professionals and company executives who responded to HubSpot’s 2017 State of Inbound survey said their departments were either tightly aligned (which a service level agreement in place) or generally aligned.

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Topics: Collaboration, Sales

Social Media Marketing Tip: Review Your Page & Update Regularly

October 01,2018 | BY: Kristin Jones

Whether you spent hours one day gathering up all the essential information and images to create your business or brand’s Facebook page, or slowly pieced it together bit by bit as you developed a strategy and routine, if it has been in place for more than a year, chances are its time to do a review.

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Topics: Social Media

SEO Changes: What You Need To Know Today

September 26,2018 | BY: Kristin Jones

Search is changing, which means marketers and content creators need to change, too, in order to continue to reach consumers seeking information, products, and services.

While precisely how search engines work can be challenging to understand if you aren’t totally immersed in all things algorithms all the time, here are a few questions brought up by this infographic from SEO Tribunal. Can you answer yes to most of them?

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Topics: SEO

5 Criteria For Qualifying B2B Leads

September 25,2018 | BY: Kristin Jones

Closing B2B sales can require a large investment of resources — time and money. If your business wants to get the most return on that investment, it doesn’t make sense to ignore the ways marketing can set sales up for success.

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Topics: Lead Qualification, Collaboration

Real Life Examples of Downloadable Offers For Inbound Marketing

September 18,2018 | BY: Kristin Jones

The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.

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Topics: Campaign Planning, Content, Lead Generation

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Analyze, Strategy, Public Relations, Audit


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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