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Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.
Here’s an inside look at this successful B2B tech rebrand:
Read MoreTopics: Branding, Website, Client Success, Design
When Semrush asked thousands of marketing leaders what factors lead to success in content marketing, the most commonly chosen answer was this: researching our audience. In fact, nearly half of marketing leaders cited researching their audience as the greatest factor in success.
That response edged out search engine optimization, publishing more content, and even improving the quality of content.
Why?
Read MoreTopics: Personas, Audits, Content Marketing
Media analysis projects are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.
That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.
Read MoreTopics: Public Relations, Strategy, Analytics, Audits, Agency Partners
From the outside, when a company introduces a new brand, like Pepsi’s newest entrant in the lemon-lime soda world Starry, that the main component is the image: an eye-catching logo that provides visual differentiation from the slew of competitors behind the glass in the convenience store cooler.
Read MoreTopics: Branding
Topics: Infographics, Client Success Stories, Agency Partners
As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.
Read MoreTopics: SEO, Strategy, Statistics, Agency Partners, B2B Marketing
Recently, we shared with you some of the challenges content professionals—strategists, writers, editors and others—face in developing the marketing content needed. Whether it was writers and strategists struggling to develop relevant ideas or project managers working to squeeze the most results out of the available resources, one possible solution to both sets of challenges lies in repurposing content.
Read MoreTopics: Content, Content Creation, Content Strategy
When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.
Read MoreTopics: Content Creation, Campaign Planning, Content Strategy
Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.
Read MoreTopics: Planning, Strategy, HubSpot, Marketing Automation
Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.
Read MoreTopics: Strategy, Management
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
