A blog dedicated to advancing inbound marketing and PR


Scott Muff

With a passion for inbound marketing and a love for PR, Scott Muff is a partner at JONES. He is one of the top brand strategists in the nation who understands the importance of storytelling that’s relevant, personal and genuine. He spearheads branding, PR and marketing strategies for all JONES clients. He is known for devising brand platforms and content strategies that attract and engage prospects, and converts them into customers. He helps clients increase sales leads through PR and inbound marketing, including media relations, blogger engagement, search engine optimization, video marketing, and social media.

Recent Posts

3 Essential Elements for Today’s Email Marketing Success

March 14,2023 | BY: Scott Muff

Email has long been, and continues to be, one of the marketing channels with the highest ROI, but capitalizing on its potential requires staying in tune with changes in the infrastructure, restrictions and habits of consumers.

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Topics: Email

What Your Business Website Needs Now to Succeed

March 07,2023 | BY: Scott Muff

Website development has come a long way since my first days building them more than 20 years ago. While it was enough then to create what equated to a digital brochure, today’s websites are often the first, and commonly, only, interaction a prospective customer may have with your business, and they need to include all of the elements necessary to turn that interaction into a sale.

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Topics: Website

Marketing Tip: Don’t Leave Automation Opportunities Untapped

February 21,2023 | BY: Scott Muff

Marketing automation has tremendous potential to streamline what were once manual marketing and sales tasks, tracking leads and data, and bringing multiple content channels together under a single dashboard. I know that marketing leaders often choose an automation solution for one or two primary tasks, but often those are just the tip of the iceberg when it comes to total capabilities under a single umbrella.

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Topics: HubSpot, Marketing Automation

3 Steps to Auditing Your Website and Building a Better One

January 30,2023 | BY: Scott Muff

With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.

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Topics: Website, Audits, Infographics

Social Media vs. Search Optimization: The B2B Marketing Perspective

December 20,2022 | BY: Scott Muff

iPhone or Android? Mac or Microsoft?

Ford or Chevy? Coffee or tea?

Social media or search optimization?

Why does it have to be one or the other?

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Topics: SEO, Social Media, Integrated Marketing & PR

Marketing Quick Tip: 21 Items to Include in Your Website Audit

December 06,2022 | BY: Scott Muff

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

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Topics: Website, Audits

Quick Read: 2023’s Social Media Marketing Goals

November 15,2022 | BY: Scott Muff

What do you want your social media marketing to achieve in 2023?

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Topics: Social Media, Goal Setting, Metrics

Is Your Website Due for a Redesign?

November 08,2022 | BY: Scott Muff

Your brand’s website is one of its most visible marketing tools, and potentially the most powerful—after all, it is the center of so much of what you do. Videos, blog posts, landing pages, product pages, all are located on that website. It is your front door. When was the last time you looked at it with an impartial eye? When was the last time it changed?

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Topics: Website

10+1 Steps to Better SEO

October 11,2022 | BY: Scott Muff

While there are many ways to disseminate your brand’s message and reach potential customers, B2B marketers continue to cite SEO as their most effective tactic. Among respondents to a survey of Search Engine Journal’s Twitter audience, 49 percent said that organic search yields the highest ROI of any digital marketing channel.

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Topics: SEO

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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