INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Scott Muff

With a passion for inbound marketing and a love for PR, Scott Muff is a partner at JONES. He is one of the top brand strategists in the nation who understands the importance of storytelling that’s relevant, personal and genuine. He spearheads branding, PR and marketing strategies for all JONES clients. He is known for devising brand platforms and content strategies that attract and engage prospects, and converts them into customers. He helps clients increase sales leads through PR and inbound marketing, including media relations, blogger engagement, search engine optimization, video marketing, and social media.

Recent Posts

Instagram: Best Practices For Business Accounts (infographic)

September 18,2020 | BY: Scott Muff

Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.

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Topics: Social Media, Strategy, Content Strategy

Your 2020 Guide To SEO Strategy & The State Of Marketing

September 15,2020 | BY: Scott Muff

For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.

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Topics: SEO, Strategy, Content Strategy

How To Create Great Website Content In 12 Steps

September 09,2020 | BY: Scott Muff

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: Website, Content, Audit

8 Tasks To Complete In Your First 3 Months Using HubSpot For Inbound Marketing

September 08,2020 | BY: Scott Muff

If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.

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Topics: Planning, HubSpot, Marketing Automaton

Web Strategy Statistics To Guide Your Decision-Making (infographic)

September 04,2020 | BY: Scott Muff

Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.

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Topics: Website, Statistics, Audits

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Video, surveys, Audit

Social Media Tip: How Often To Post On Twitter

August 24,2020 | BY: Scott Muff

As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.

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Topics: Social Media, Strategy, Content Creation

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video Marketing, Content Creation

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

August 18,2020 | BY: Scott Muff

If we asked your sales team today where their best leads come from, what would they say?

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Topics: Lead Generation, Qualify Lead, Nurture Leads

21 Ways To Give Your Content Viral Potential

August 12,2020 | BY: Scott Muff

Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.

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Topics: Website, Planning, Strategy, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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