INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Scott Muff

With a passion for inbound marketing and a love for PR, Scott Muff is a partner at JONES. He is one of the top brand strategists in the nation who understands the importance of storytelling that’s relevant, personal and genuine. He spearheads branding, PR and marketing strategies for all JONES clients. He is known for devising brand platforms and content strategies that attract and engage prospects, and converts them into customers. He helps clients increase sales leads through PR and inbound marketing, including media relations, blogger engagement, search engine optimization, video marketing, and social media.

Recent Posts

Interactive Marketing Content We Love

July 29,2021 | BY: Scott Muff

In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.

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Topics: Content Creation, Content Strategy, Interactive Content

Spam-Free Emails: Understanding the Rules Around the Globe

June 29,2021 | BY: Scott Muff

When you’ve spent hours crafting the perfect email marketing messages—including considering the cultural differences of audiences in locations around the world—the last thing you want is for those emails to go directly to the junk file. 

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Topics: Email

21 Email Tips for B2B Marketing

June 16,2021 | BY: Scott Muff

Email is an essential element in content marketing strategies, as outbound emails to promote content as well as lead nurturing emails to continue engagement with additional content following an interaction on your website. 

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Topics: Email

How Thought Leadership Builds More Than Brand Awareness

June 15,2021 | BY: Scott Muff

There is an old nursery rhyme that includes the line “when she was good, she was very, very good, but when she was bad, she was horrid.”

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Topics: Bylined Articles, Thought Leadership

Social Media Tip: How to Hashtag Instagram Posts For Business

June 07,2021 | BY: Scott Muff

Hashtags got their start on Twitter, as a way of sorting and organizing the fast-moving social media channel into areas of interest, but Instagram took the tool and hyper-sized it with up to 30 hashtags per caption.

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Topics: Social Media

Adding Multimedia Options To Your Content Marketing: Webinars & Podcasts

June 02,2021 | BY: Scott Muff

According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!

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Topics: Content, Video, Content Strategy

How To Choose A HubSpot Agency

June 01,2021 | BY: Scott Muff

At a time when marketing departments are reassessing strategies and adapting to the economic upheaval of a global pandemic that started 18 months ago, many CMOs are looking for ways to address marketing needs to generate and nurture leads, create the high-quality content needed, and yet work within a budget and work environment that require flexibility and a wide range of skills.

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Topics: HubSpot, Agency Partners

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

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Topics: Strategy, Content Creation, Management

Your Infographic Guide to the ABCs & 1-2-3s of Content Marketing

May 21,2021 | BY: Scott Muff

When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.

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Topics: Statistics, Infographics

5 Kinds Of Emails To Include In Your Integrated Marketing Strategy

May 18,2021 | BY: Scott Muff

Nearly 80 percent of respondents to HubSpot’s 2020 survey of marketers said they had seen an increase in email engagement over the 12 months prior to the survey. That is great news for email marketers. 

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Topics: Email

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Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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