INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Scott Muff

With a passion for inbound marketing and a love for PR, Scott Muff is a partner at JONES. He is one of the top brand strategists in the nation who understands the importance of storytelling that’s relevant, personal and genuine. He spearheads branding, PR and marketing strategies for all JONES clients. He is known for devising brand platforms and content strategies that attract and engage prospects, and converts them into customers. He helps clients increase sales leads through PR and inbound marketing, including media relations, blogger engagement, search engine optimization, video marketing, and social media.

Recent Posts

6 Website Design Strategies to Use in 2021 and Beyond

May 12,2021 | BY: Scott Muff

As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.

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Topics: Website

Benefits of Content Marketing For Enterprise Software Brands

May 11,2021 | BY: Scott Muff

In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.

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Topics: Content, Content Marketing, Enterprise Software

Your Content Creation Checklist For Writing Product Features Sheets

May 04,2021 | BY: Scott Muff

Complete integrated marketing campaigns require a wide range of content targeted to fit the needs of prospects and customers throughout the buying cycle, from initially generating awareness of your brand and products to providing the sales enablement content and detailed information leads needed to make a final purchase decision.

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Topics: Writing, Content Creation, Sales-Marketing Alignment

Social Media Tip: 7 Basics of Using Hashtags for B2B Marketing

May 03,2021 | BY: Scott Muff

This may come as a surprise to anyone born after 1990, but this symbol (#) has not always been known as a hashtag. It gained that identifier in 2007 when it was introduced by Twitter as a way of identifying and organizing tweets by subject matter.

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Topics: Social Media

SEO Requires Links, and Links Come When You Have Great Content

April 28,2021 | BY: Scott Muff

Optimizing your website for search goes well beyond placing keywords in all the right places.  According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.

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Topics: SEO, Content Creation

21 Business Blogging Statistics for 2021

April 27,2021 | BY: Scott Muff

Even as new forms of content catch the attention of marketers and consumers, from constantly evolving social media to interactive website features and virtual or augmented reality, both groups still return to one of the basics time and again: business blogs.

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Topics: Business Blog, Statistics

How To Map Your Content To Match Buyer Personas (free template)

April 06,2021 | BY: Scott Muff

Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).

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Topics: Personas, Content Creation

Social Media Tip: Best Times For Businesses To Tweet

April 05,2021 | BY: Scott Muff

In a fast-moving environment like Twitter, timing your schedule can be important to reach followers before the 20-minute half-life of a tweet means decreasing engagement. (Source) You want your content to hit the feed when your audience is most likely to be using it.

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Topics: Social Media

Comparing Inbound vs. Outbound Lead Generation

March 31,2021 | BY: Scott Muff

Lead generation can happen in many ways. Which tactics you choose will depend on your product and your target market. Many brands will combine the two primary styles of lead generation—inbound and outbound—in some way.

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Topics: Strategy, HubSpot

Your Essential Checklist For Writing Marketing Emails That Work

March 30,2021 | BY: Scott Muff

Email is one the most-used marketing channels today, and with an ROI of up to 4400 percent (44 times as much return as investment), it is easy to see why.

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Topics: Email

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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