A blog dedicated to advancing inbound marketing and PR


How Marketing Can Make Your Sales Department More Effective (infographic)

May 29,2020 | BY: Scott Muff

Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).

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Topics: HubSpot, Enable Sales, Sales, agency

How Could An Agency Partner Help You?

May 20,2020 | BY: Scott Muff

Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.

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Topics: Strategy, HubSpot, agency

Social Media Tip For Small Business: How Often Should You Post on Facebook?

May 18,2020 | BY: Scott Muff

One of the most common questions businesses have about using social media is this: How much is enough? It should also be coupled with the question of “How much is too much?”

Each social media channel has a different answer dictated by the dynamics of that particular channel. (Click to see our complete guide to social media for businesses.) Fast-paced Twitter has a different recommendation than professionally focused LinkedIn.

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Topics: Social Media

Facebook For Business Guide: What, When & How Often To Post (infographic)

May 15,2020 | BY: Scott Muff

When Facebook announced its most recent algorithm update, it said it wanted to foster “meaningful interactions” — bringing back to the social aspect and conversations, which moved content from a user’s family and friends higher on the newsfeed than that from brands or pages. But it also prioritizes conversations, meaning it is important to incorporate content that invites users to comment, not just read, click ‘like’ and scroll on.

What does that mean for you as a business, trying to use Facebook to increase awareness, website traffic and sales?

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Topics: Social Media

Why You Should Start A Business Blog Now: SEO & Lead Generation

May 12,2020 | BY: Scott Muff

Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?

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Topics: Business blog

10 Best Practices To Build A Better Landing Page

May 06,2020 | BY: Scott Muff

One of the key components in an inbound marketing strategy is the landing page. While it may seem like a small piece of the puzzle compared to the rest of the elements — an in-depth downloadable report, blog posts, contributed articles, social media updates to promote the posts and report — this is the link between all of those other elements and leads.

It is on the landing page that a visitor or readers makes the decision to download that report and, in doing so, converts into a lead who can be nurtured through the sales funnel. If you get the landing page right, it makes that decision an easy one. Get the landing page wrong and you lose those lead opportunities.

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Topics: Landing Pages

Why And How To Set Goals For Your Content Marketing Campaigns

May 05,2020 | BY: Kristin Jones

We all constantly set goals, some informal, others documented for our reference and for others. As a runner, I’ve seen many different approaches to setting goals. Some runners have very specific time goals—such as meeting the qualifying time to be able to run the Boston Marathon — while others take a less disciplined approach with goals to simply finish the race and enjoy it. I’ve even seen a runner whose goal was to pet 200 dogs in the course of a half-marathon as a fundraising endeavor.

Every runner sets goals based on what he or she wants from the race. It makes it easier to stay focused during the months of training leading up to the big event.

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Topics: Goal Setting, Analytics, Metrics

How To Improve & Optimize Your Lead Nurturing Strategy (infographic)

May 01,2020 | BY: Scott Muff

Lead nurturing is at the heart of inbound marketing — harnessing the efficiency of automation to generate connections with contacts and leads throughout the sales funnel. (Check out the statistics here: 10 Stats To Back Up Your Lead Nurturing Efforts.)

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Topics: Lead Nurturing

5 Things You Need To Know About Inbound Lead Nurturing Campaigns

April 28,2020 | BY: Kristin Jones

While the marketing blogs are overflowing with information about social media marketing, digital advertising, and content marketing, it can be harder to find resources that pin down the answers to questions specifically about lead nurturing — the automated series of emails used to deepen your business’s connection with the visitors who convert on your website.

With that in mind, I’ve put together the answers to five basic questions people ask about lead nurturing:

Who, what, when, why and how.

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Topics: Lead Nurturing

Social Media Tip For Small Business: What To Post In LinkedIn

April 27,2020 | BY: Scott Muff

Every social media channel has a unique personality that impacts how it is used for marketing. Instagram is all about the image. Pinterest is also visually-oriented and well suited for saving links for the future. LinkedIn is all business.

Thirty million businesses use LinkedIn, including 90 percent of B2B marketers. (Source)

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Topics: Social Media


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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