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When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.
Read MoreTopics: Content Creation, Campaign Planning, Content Strategy
With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.
Read MoreTopics: Website, Audits, Infographics
Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.
Read MoreTopics: Planning, Strategy, HubSpot, Marketing Automation
Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.
Read MoreTopics: Strategy, Management
In the rush to keep social media content current and relevant, we often create material that is top-of-mind at the moment but loses its connection rapidly. And that works—for social media.
Read MoreTopics: Business Blog, Content
Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?
Read MoreTopics: Lead Nurturing, Audits, Content Strategy
iPhone or Android? Mac or Microsoft?
Ford or Chevy? Coffee or tea?
Social media or search optimization?
Why does it have to be one or the other?
Read MoreTopics: SEO, Social Media, Integrated Marketing & PR
Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.
Read MoreTopics: Branding, Client Success, Design
Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?
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Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.
Read MoreTopics: Strategy, Infographics, Content Marketing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
