INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

December 31,2019 | BY: Kristin Jones

Congratulations! Another year full of successes celebrated and lessons learned has passed, and the next round of opportunities lies ahead. It’s been busy, hasn’t it?

If you are like me, you missed a few things along the way — I get it. With more than 100 new posts on the Inbound Accelerator, I doubt you had time to read every one. But there are a few I think you really need to see, so I’ve rounded them up together. These are the posts our visitors and followers read the most, and for good reason. This top 10 list touches on social media, contributed articles, how to create great content, and how to use that content in a complete integrated public relations and inbound marketing program.

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Topics: Social Media, Content, Marketing Lessons

The Foundation Of Successful Inbound Marketing (infographic)

December 27,2019 | BY: Kristin Jones

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

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Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

Social Media Tip For Small Business: Repurpose Content

December 23,2019 | BY: Kristin Jones

Creating content for social media (or writing emails to send to your contact list, or having a designer create a great brochure, or updating your website with detailed descriptions of services and staff bios, etc.) is a significant investment of time, money or both. So don’t use that content — meaning images, videos, or text — only one time. Repurpose it!

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Topics: Social Media

Client Success: Turning Higher Education Research Into Nationwide News Coverage

December 19,2019 | BY: Kristin Jones

If you’ve been following the Inbound Accelerator for a while, you know we believe in the power of information, especially data gained through marketing research surveys, to fuel compelling marketing and public relations content.

Data provides the backbone for storytelling that helps brands communicate their message, and it applies as much to a consumer-focused industry such as higher education as it does to B2B marketing for companies like West.

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Topics: surveys, client success

How To Use Surveys To Fuel Your Content Marketing Strategy (video)

December 13,2019 | BY: Kristin Jones

More than 20 years ago, Bill Gates famously stated that “content is king” when it comes to online marketing. He was not wrong. In fact, today content is still king, for all the reasons outlined by Forbes contributor Steve Olenski here. But I want to amend that statement slightly: Qualify, useful content is king.

Because there is a ton of content out there, but not all of it is worth the time it takes to create it, because it doesn’t really offer the reader (aka potential customer) anything of value. But here is one way we have found to ensure that we offer readers/prospects content that contains true value for them: Base content on survey data.

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Topics: surveys, watch videos

Our Top 12 Free Inbound Marketing Templates & Checklists

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification

Is Your Website Ready For Voice Search?

December 04,2019 | BY: Kristin Jones

From Google Assistant and Siri on the mobile phones in everyone’s pocket, to Amazon’s Alexa in several rooms of the most-connected homes, or the less-used Bixby and Microsoft Cortana platforms, voice search is rapidly growing, as Top Shelf Media outlines in the infographic below.

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Topics: SEO

101 Statistics To Know For Your 2020 Marketing Strategy

December 03,2019 | BY: Kristin Jones

As you enter 2020, with a new marketing strategy and campaigns planned out and ready for creation and implementation, take time to consider these statistics.

Is your brand well aligned with your long term goals? Only 60 percent of marketers say “yes.”

Are you pumping out content without focusing on how good it is? According to 76 percent of marketers, quality trumps quantity.

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Topics: Statistics

Social Media Tip For Spas: Share Compelling Videos

November 25,2019 | BY: Kristin Jones

Social media and video seem to be made for each other, but are you making the most of the opportunity?

A few statistics to know:

  • 54 percent of consumers say they want to see more videos from brands and businesses they support.

  • 72 percent of people would rather learn about a product or service through video than through text.

  • Viewers are 95 percent more likely to remember a call-to-action after watching a video, compared to 10 percent when reading it in text format.

(Source)

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Topics: Social Media, Video

Using Video For B2B Marketing: 2019 Viewer Stats (infographic)

November 22,2019 | BY: Kristin Jones

While it is easy to see, everywhere you look, how video has become a dominant element in B2C marketing, even more conservative, information-based B2B buyers are increasingly turning to video to find information they need to make buying decisions.

So what do you need to do to reach B2B decision makers with marketing videos?

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Topics: Video

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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