A blog dedicated to advancing inbound marketing and PR


Social Media Tip For Spas: Don’t Just Post—Interact!

September 09,2019 | BY: Kristin Jones

So, you’ve created your social media accounts, and you’ve scheduled a steady stream of posts for the next few weeks (after considering the best times and days for them to appear). So you can just sit back and relax for a while, right?

Sorry. No.

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Topics: Social Media

5 Ways Lead Qualification Can Improve Sales Conversion Rates

September 05,2019 | BY: Kristin Jones

In most B2B marketing, the road from first contact to a sale is a long one. It takes time for a prospect to develop trust, and many B2B purchase decision makers begin researching options long before they will be choosing a solution. So why would you want to send every contact immediately to the sales department?

You wouldn’t. And hopefully you aren’t. Hopefully, you are implementing lead nurturing to deepen a connection with leads through automated emails and watching for triggers that indicate a lead is moving down the sales funnel.

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Topics: Collaboration, Personas, Lead Qualification

Size Matters In Social Media: Make Sure Your Images Are On Target

September 04,2019 | BY: Kristin Jones

When was the last time you scrolled through your Facebook feed and saw an image that just wasn’t right. Maybe it was a profile photo on an account that awkwardly chopped off the top of someone’s head. Or maybe it was like these “postcards” from a page I like, but am constantly frustrated by:

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Topics: Social Media

Market Your Blog To Take Your Inbound Content Marketing To The Next Level

August 29,2019 | BY: Kristin Jones

Much of the discussion around marketing blogs or business blogs centers on how to use blogs to drive traffic and convert leads. And it should be, because that is the ultimate goal of all inbound marketing, and a business blog is an essential tool in the inbound marketer’s arsenal.

But it is also important to consider how you can make each individual tool in that arsenal more powerful. How can you increase your blog’s effectiveness, reach, and performance?

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Topics: Blog, Strategy

Social Media Tip For Spas: Know When Your Followers Are Online

August 26,2019 | BY: Kristin Jones

You already know that social media posts have a fleeting lifespan (Get More From Your Content: 21 Life-Lengthening Tips), so it is important to not only post frequently, but to target your posts to the time of day your followers and target market is most likely to be using social media.


If your social media accounts are well-established, the best strategy to follow is to use the insights available through both Facebook and Instagram to see when your specific accounts get the most traffic and when your followers are most active, both by days of the weeks and by time of day. Schedule your posts to hit just when the most followers are active to maximize readership.

(Dig further into the data with the instructions here: What Your Small Business Can Learn From Facebook Insights.)

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Topics: Social Media

20 Top Job Skills For Content Marketers (infographic)

August 23,2019 | BY: Kristin Jones

Content marketing as a specific job position may be somewhat new, but the demand for professionals in these types of roles is growing, according to a recent report from Fractl, which noted a 33 percent year-over-year increase in listings for content marketing job openings from 2017 to 2018.

In analyzing 1,400 job posts that included the term “content marketing” in early 2019, Fractl narrowed down the most sought-after skills for several levels of positions, ranging from interns to junior or mid-level staffers, and senior leadership.

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Topics: Infographics, Skills

Lessons From 15 Years Of Marketing: Expertise Essential For Marketing Within The Life Sciences Field

August 22,2019 | BY: Kristin Jones

Every industry has individual nuances in marketing tactics, techniques and needs. And while nearly every B2B market is also filled with industry-specific knowledge and vocabulary that marketers must understand in order to create credible content, when it comes to businesses in the life sciences sphere, the need for expertise and immersion in the field is even greater.

Life sciences, as a field, encompasses a wide range of businesses, most of which support the infrastructure that enables the healthcare system, from medical device manufacturers, to pharmaceutical companies, DNA research, and the contract research organizations that take on drug discovery, pre-clinical and clinical trial research for pharmaceutical and biotech companies.

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Topics: Public Relations, Content, Bylined Articles, Marketing Lessons, Life Sciences

Avoid The Headaches of Misalignment (Between Marketing & Sales)

August 13,2019 | BY: Kristin Jones

Whether it’s your car’s wheels, your spine, or your company’s marketing and sales departments, when things are out of alignment, it causes problems. But when everything is aligned, everything works more effectively and efficiently, without the headaches and hassles.

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Topics: Collaboration, Strategy, Management

Social Media Tip For Spas: Post Frequently

August 12,2019 | BY: Kristin Jones

Social media is a fast-moving medium. Unlike a billboard, which is there for days or weeks at a time for all passing motorists to see, a social media post is fleeting. The half-life (or the time it takes a for a social media post to achieve half of the total views it will acquire) can be less than a half-hour on some platforms. It is really only there to be seen for a short time.

(See our best tips for healthcare providers on social media, including how to keep accounts and content fresh here: How To Conquer Social Media To Increase Web Traffic For Healthcare.)

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Topics: Social Media

50+ Email Marketing Stats & Tips To Know

August 07,2019 | BY: Kristin Jones

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

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Topics: Email


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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