INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Marketing Quick Tip: Turn One Idea into A Dozen Deliverables

January 31,2023 | BY: Kristin Jones

When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.

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Topics: Content Creation, Campaign Planning, Content Strategy

3 Steps to Auditing Your Website and Building a Better One

January 30,2023 | BY: Scott Muff

With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.

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Topics: Website, Audits, Infographics

Planning Your First Year of Inbound Marketing with HubSpot (free timeline template)

January 17,2023 | BY: Kristin Jones

Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.

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Topics: Planning, Strategy, HubSpot, Marketing Automation

What Marketing Challenges Are Giving You Headaches?

January 10,2023 | BY: Kristin Jones

Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.

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Topics: Strategy, Management

Marketing Quick Tip: Keep Blog Posts Evergreen

January 03,2023 | BY: Kristin Jones

In the rush to keep social media content current and relevant, we often create material that is top-of-mind at the moment but loses its connection rapidly. And that works—for social media.

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Topics: Business Blog, Content

The Best of 2022: Blog Posts and Marketing Resources Our Readers Loved

December 27,2022 | BY: Kristin Jones

Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?

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Topics: Lead Nurturing, Audits, Content Strategy

Social Media vs. Search Optimization: The B2B Marketing Perspective

December 20,2022 | BY: Scott Muff

iPhone or Android? Mac or Microsoft?

Ford or Chevy? Coffee or tea?

Social media or search optimization?

Why does it have to be one or the other?

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Topics: SEO, Social Media, Integrated Marketing & PR

5 Ways You Know You Picked the Right Vendor to Execute Your Brand

December 13,2022 | BY: Kristin Jones

Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.

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Topics: Branding, Client Success, Design

Marketing Quick Tip: 21 Items to Include in Your Website Audit

December 06,2022 | BY: Scott Muff

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

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Topics: Website, Audits

What’s Next for Content Marketing?

December 01,2022 | BY: Kristin Jones

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

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Topics: Strategy, Infographics, Content Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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