A blog dedicated to advancing inbound marketing and PR


Make Time For Social Media Marketing (infographic)

May 08,2019 | BY: Kristin Jones

Effective social media marketing takes time, but finding the time to create engaging content, respond to follower comments, and plan future campaigns pays off in increased awareness, satisfied customers and new prospects.

You may not be able to dedicate yourself to being a full-time social media marketer (no small business owner or even mid-sized marketing manager can!), but if you can find 30 minutes or 60 minutes to set aside at a time, you can chip away at the tasks that make a difference in your business’s overall marketing success.

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Topics: Social Media

Lessons from 15 Years: If You Are Curious, You Can Make Anything Interesting

May 07,2019 | BY: Kristin Jones

More than 15 years ago, while I was still working with global PR agency Porter Novelli, I was handed an assignment that I was certain was punishment. I couldn’t think of a topic any more boring, any less engaging, any more difficult to turn into a public relations campaign that would garner media coverage.

I was assigned to support the sales of paper and ink. Really?

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Topics: Public Relations, Content Creation, Marketing Lessons

Why Word Of Mouth Still Matters

May 01,2019 | BY: Kristin Jones

Word of mouth has always held a powerful position of influence in consumer decisions. We listen to the people around us.

As this infographic from Talk Triggers shows, that importance has not changed. More than 4 in 5 Americans have made a word of mouth recommendation about a business, and 3 in 10 do so weekly.

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Topics: Social Media

15 Years Of Marketing, PR & Life Lessons Learned

April 30,2019 | BY: Kristin Jones

2019 marks 15 years since I took the leap and founded the first iteration of JONES.

Since 2004, we’ve seen the introduction and nearly universal adoption of Facebook, YouTube and smartphones — and all the changes in buyer behavior that go along with them — which has changed the marketing and PR field tremendously.

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Topics: Inbound Marketing, agency, Management, Marketing Lessons

Social Media Tip For Spas: Schedule Posts In Advance

April 29,2019 | BY: Kristin Jones

Efficiency matters when you have a limited amount of time to dedicate to social media marketing tasks. While it may seem that writing a Facebook update, adding an image and clicking “Publish” doesn't take long at all, each time you have to shift gears from something else to complete this small task requires a transition of thought, time spent researching, and then time in the platform itself getting it all set up and ready for public viewing.

If you are expecting your front desk staff to handle social media while also answering phones and checking in clients for appointments, something is bound to get lost in the shuffle.

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Topics: Social Media

10-Point Checklist For Your Spa’s Facebook Page

April 23,2019 | BY: Kristin Jones

Facebook is an essential part of any small business’s marketing strategy today — after all, nearly 8 in 10 American adults use the platform, and as many as 74 percent of purchases are influenced by social media. Your day spa, medical spa, or even plastic surgery clinic is no exception.

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Topics: Social Media

6 Ways To Pinpoint Customer Pain Points For Marketing Content Ideas

April 17,2019 | BY: Kristin Jones

For most businesses — especially B2B brands — it is no longer enough for marketing content to sell. Marketing content needs to solve problems for customers.

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Topics: Content, Personas

How Not To Promote Your Thought Leadership Success

April 16,2019 | BY: Kristin Jones

Successfully placing contributed articles — also called bylined articles or thought leadership — in industry publications isn’t always an easy task. It requires developing article ideas or abstracts that publishers find attractive, pitching to the right publications, and finally, crafting a high-quality piece that meets publication guidelines and earns you a reputation for submitting great work.

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Topics: Public Relations, Content, Bylined Articles

Social Media Tip For Spas: Claim Your Vanity URL

April 15,2019 | BY: Kristin Jones

When you share your business Facebook page with someone, what does the URL look like?

Is it a random jumble of letters and numbers, which may have been assigned by the platform when you first created your page, or is it clear that this Facebook page belongs to you?

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Topics: Social Media

Social Media Trends For Small Business (infographic)

April 12,2019 | BY: Kristin Jones


If a Clutch survey of small businesses is correct, within the next year more than 85 percent of businesses with 500 or fewer employees, which includes everything from retail boutiques and med spas to home builders, independent accounts and financial advisers, will be using social media. I agree with that prediction, as Facebook, Instagram, YouTube, Twitter and others have changed the landscape of how we connect with one another and share information, for both personal and commercial reasons.

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Topics: Social Media


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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