INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Are You Marketing What Sales Is Selling?

November 20,2018 | BY: Kristin Jones

You know, and I know, that marketing plays an essential role in developing leads and in developing demand for your company’s products and services. Marketing content sets the stage for the sales team to close deals that drive corporate achievements.

But even the best marketing content is useless if it isn’t focused on the right products, services, benefits and customers. If what you are marketing isn’t what sales is selling, everyone will miss the mark.

Read More

Topics: Sales, Content

Are You Doing What It Takes To Prove ROI? (infographic)

November 16,2018 | BY: Kristin Jones

 

When it is time to put in your budget request for the upcoming year, and fight for the funding you know your marketing strategy needs, will you have the data to back up your request?

While marketing teams may be convinced of the value of their work, the executive suite may not have the same perspective, and other departments will be vying for the same dollars. That means it is essential for marketers to prove that they are providing a return on investment.

Read More

Topics: Metrics, Analytics

When You Need Someone Else to Make Sense of the Numbers

November 15,2018 | BY: Kristin Jones

 

Some see marketing and communications as an art. And it definitely can be: crafting creative text and images that elicit emotion and drive action requires creativity, vision, and an understanding of how words and visual elements work together. That’s the art.

But, it is also a science. Marketing success relies on data, as well. That includes both the data that help tell your brand’s stories (see more on using data in marketing content here: 5 Ways To Use Survey Data) and analyzing your own performance data to find ways to improve future campaigns.

Read More

Topics: Metrics, analysis, Audits

Hey, Alexa, How Should I Write For Voice Search?

November 14,2018 | BY: Kristin Jones

Siri, what time is it in Berlin? Alexa, find a recipe for sugar cookies. OK, Google, what restaurants are near me?

In just two years, as many as half of all internet searches will likely be voice searches, according this infographic by Grazitti Interactive that was recently shared on MarketingProfs.com.

Read More

Topics: SEO, Content

Repurposing Content Across Channels: 5 Ways To Use Survey Data

November 08,2018 | BY: Kristin Jones

Original data provides an authoritative underpinning for the most compelling stories marketers tell. While the story is essential, when it is backed up by research that provides guidelines for solving problems, the combination is twice as strong. So you want to get the most mileage possible from the data and the stories it tells.

Too often, marketers fall short in their use of surveys, however.

Read More

Topics: surveys, Content, Campaigns

How Graphics Can Tell Stories That Words Can’t Convey

November 07,2018 | BY: Kristin Jones

Images can sometimes tell stories that words can’t begin to translate, especially when the information being presented is complex.

Read More

Topics: Content

Build Your Blog Library For More Traffic, Leads (infographic)

November 02,2018 | BY: Kristin Jones

Business blogging is a long-term commitment, if you are dedicated to making it a part of your marketing strategy. And it is essential for inbound marketing, as it is a key way of building search rankings and linking website visitors to lead conversion opportunities.

Read More

Topics: Blog

Content Marketing in 2018: By The Numbers

October 31,2018 | BY: Kristin Jones

When it comes to B2B marketing, content is essential. Buyers want information, and most want to see a lot of it before they engage with a salesperson.

This collection of 64 different statistics gathered by iScribblers highlights some of the key things to consider as you craft your own B2B content marketing and inbound strategies.

Read More

Topics: Content, Strategy

7 Questions to Help You Choose Mid-Funnel Content

October 30,2018 | BY: Kristin Jones

As you craft each inbound marketing campaign, some of the most challenging content to get right is the middle of the funnel material. What will be useful for those newly-acquired leads who are actively researching solutions, but still a ways from making an actual decision?

Read More

Topics: Content, Buyer personas, Sales Funnel

6 Formats Your B2B Blog Should Include

October 24,2018 | BY: Kristin Jones

As humans, we tend to like our routines and habits. We set an alarm for the same time every morning. Breakfast looks identical most days. Following routines and doing things the same way every time is reassuring and comfortable.

But sometimes, it can mean you are stuck in a rut. And while our brains crave routine in what we do, they also crave new experiences in what we read and watch. As a marketer, or the writer of a B2B business blog, that means that while you feel most comfortable writing the same style of blog post every week (or every day), your readers are looking for something new and different.

Read More

Topics: Blog, Content, Writing

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas