INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

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Topics: Strategy, Content Creation, Management

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

May 25,2021 | BY: Kristin Jones

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

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Topics: Writing, Content Creation

Your Infographic Guide to the ABCs & 1-2-3s of Content Marketing

May 21,2021 | BY: Scott Muff

When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.

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Topics: Statistics, Infographics

5 Kinds Of Emails To Include In Your Integrated Marketing Strategy

May 18,2021 | BY: Scott Muff

Nearly 80 percent of respondents to HubSpot’s 2020 survey of marketers said they had seen an increase in email engagement over the 12 months prior to the survey. That is great news for email marketers. 

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Topics: Email

6 Website Design Strategies to Use in 2021 and Beyond

May 12,2021 | BY: Scott Muff

As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.

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Topics: Website

Benefits of Content Marketing For Enterprise Software Brands

May 11,2021 | BY: Scott Muff

In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.

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Topics: Content, Content Marketing, Enterprise Software

Your Content Creation Checklist For Writing Product Features Sheets

May 04,2021 | BY: Scott Muff

Complete integrated marketing campaigns require a wide range of content targeted to fit the needs of prospects and customers throughout the buying cycle, from initially generating awareness of your brand and products to providing the sales enablement content and detailed information leads needed to make a final purchase decision.

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Topics: Writing, Content Creation, Sales-Marketing Alignment

Social Media Tip: 7 Basics of Using Hashtags for B2B Marketing

May 03,2021 | BY: Scott Muff

This may come as a surprise to anyone born after 1990, but this symbol (#) has not always been known as a hashtag. It gained that identifier in 2007 when it was introduced by Twitter as a way of identifying and organizing tweets by subject matter.

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Topics: Social Media

SEO Requires Links, and Links Come When You Have Great Content

April 28,2021 | BY: Scott Muff

Optimizing your website for search goes well beyond placing keywords in all the right places.  According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.

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Topics: SEO, Content Creation

21 Business Blogging Statistics for 2021

April 27,2021 | BY: Scott Muff

Even as new forms of content catch the attention of marketers and consumers, from constantly evolving social media to interactive website features and virtual or augmented reality, both groups still return to one of the basics time and again: business blogs.

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Topics: Business Blog, Statistics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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