A blog dedicated to advancing inbound marketing and PR


Active Voice vs. Passive Voice: Which Should You Choose?

April 09,2020 | BY: Scott Muff

Several times a week, I write a blog post to share advice and insights about integrated public relations and marketing and the various tools and tactics involved in everything from brand development to campaign implementation.

Blog posts are written by me several times each week to share advice and insights.

Which of those sentences sounded better to your ear?

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Topics: Calls-to-action, Content, Writing

Are You Measuring Your CTA Success? 3 Metrics To Track

September 24,2019 | BY: Kristin Jones

Measurement is a key step in any successful marketing program. It is important to know the numbers in order to track performance of your overall marketing strategy, as well the performance of individual elements, so that you can increase the use of elements that work, and improve those elements that aren’t meeting expectations.

Along with metrics such as website traffic, social media followers and reach, and blog post views, you need to track the performance of your calls-to-action, including those that are part of emails, blog posts, website banners, and social media content.

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Topics: Calls-to-action, Analytics, Metrics

Your Call-to-Action Checklist: 7 Things To Ask Yourself When Creating CTAs

July 23,2019 | BY: Kristin Jones

Calls-to-action, also called CTAs, are the essential link between your blog posts, emails, website home page or social media posts and the landing pages where visitors can access marketing offers and convert into leads.

While the advertising and sales concept of a call-to-action is to ask for the sale, when implementing inbound marketing to generate and nurture leads online, CTAs and the offers to which they link are often less about making a sale today and more about securing a contact and connection through which to build rapport over time. (Learn more about how even public relations can use CTAs through this video.)

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Topics: Calls-to-action

Social Media For Spas: Add A Call-To-Action To Your Facebook Page

July 01,2019 | BY: Kristin Jones

If you are using great content to increase visibility of your spa or other small business through social media, wouldn’t it be great to include a one-click way for them to take action and become a customer?

There is a way to give your business Facebook page a simple one-click option where visitors can contact you to book an appointment, ask a question, or sign up for an upcoming event. You can create an official call-to-action (aka CTA) that appears in the lower right corner of the cover photo on a Facebook business page.

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Topics: Calls-to-action, Social Media

Writing Copy That Inspires Action: Your How-To Infographic Guide

April 03,2019 | BY: Kristin Jones

Nearly everything you write as a marketer, and most public relations content as well, is intended to inspire the reader to do SOMETHING. Maybe that something is just to visit your website, maybe it is to sign up for a newsletter or download a webinar. Or maybe you want them to click “Buy Now” on your latest product.

Regardless of which action you want the reader to take, the rules for writing copy that converts remain largely the same.

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Topics: Calls-to-action, Content, Writing

Make The Most Of Website CTA Opportunities (infographic)

January 25,2019 | BY: Kristin Jones

Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.

Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.

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Topics: Calls-to-action, Website

Our Most-Read Posts Of 2018

December 27,2018 | BY: Kristin Jones

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?

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Topics: Branding, Calls-to-action, Healthcare Marketing

Segment Your CTAs Based On The Sales Funnel

May 31,2018 | BY: Kristin Jones

Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”

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Topics: Calls-to-action, Sales Funnel, Segmentation

Test Those CTAs to Find the Best Ones

July 25,2017 | BY: Kristin Jones

Calls-to-action are the magic wands that turn website visitors into leads by attracting them to offers they access by sharing contact information. CTAs may be small and concise but they play a major role in your inbound marketing.

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Topics: Calls-to-action, Planning

What Your Website Needs: Effective Calls to Action

April 04,2017 | BY: Kristin Jones

Inbound marketing, and the leads it can generate for 60 percent less cost than traditional advertising, relies on the effectiveness of your website.

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Topics: Calls-to-action, Website


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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landing page content template


comprehensive guide to designing and executing ctas