A blog dedicated to advancing inbound marketing and PR


Segment Your CTAs Based On The Sales Funnel

May 31,2018 | BY: Kristin Jones

Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”

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Topics: Sales Funnel, Calls-to-action

Test Those CTAs to Find the Best Ones

July 25,2017 | BY: Kristin Jones

Calls-to-action are the magic wands that turn website visitors into leads by attracting them to offers they access by sharing contact information. CTAs may be small and concise but they play a major role in your inbound marketing.

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Topics: Planning, Calls-to-action

What Your Website Needs: Effective Calls to Action

April 04,2017 | BY: Kristin Jones

Inbound marketing, and the leads it can generate for 60 percent less cost than traditional advertising, relies on the effectiveness of your website.

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Topics: Calls-to-action, Website

Put CTAs In ALL the Places!

March 02,2017 | BY: Kristin Jones

Creating and implementing calls-to-action—one of the most important links in the content marketing and lead nurturing chain— requires several steps and attention to detail.

We outline 8 of those steps in this guide.

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Topics: Calls-to-action, Landing Pages

Quick Tip: Put CTAs In The Obvious Places

January 23,2017 | BY: Kristin Jones

I’ve called it “the magic formula for turning visitors into leads”. The call-to-action. That magic button that tells your website visitor, blog reader or social media follower “click here.”

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Topics: Calls-to-action, Lead Generation

Quick Tip: Kick Off Campaigns With the Right CTAs

November 28,2016 | BY: Kristin Jones


As you plan each new marketing campaign—for a new content offer, an event, a contest or a seasonal push—remember to create the calls-to-action that will promote that campaign in a number of different ways and places.

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Topics: Calls-to-action, Strategy

3 Tricks to Make Your Content Offers Must-Click

October 07,2016 | BY: Kristin Jones


Sometimes the purpose of an offer makes it easy to implement the tactics that make it a must-click. If a B2C company is trying to clear inventory of a product, and offering a deep discount to do so, making that offer irresistible is easy - the benefit is the savings.

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Topics: Calls-to-action, Content

Do Your Campaign CTAs Have What It Takes?

October 06,2016 | BY: Kristin Jones


As you craft your next inbound marketing campaign, there are a number of elements to consider: the offer, the landing page where visitors will access the offer, what type of lead nurturing workflowwill carry new leads from awareness to consideration to purchase …

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Topics: Calls-to-action, Website

Quick Tip: 7 Criteria For Successful CTA Creation and Use

September 19,2016 | BY: Kristin Jones

If creating and using calls-to-action were a college course, what grade would you get?

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Topics: Content, Calls-to-action

Three Rules for Writing Must-Click CTA Copy

August 25,2016 | BY: Kristin Jones

A visitor has come to your website, or a mailing list contact has opened an email. Now it’s time to encourage them to take the next step. How do you tell your prospect what to do?

With a call-to-action. CTAs are the link between a visitor and a landing page, and they are a crucial part of successful inbound marketing.

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Topics: Calls-to-action, Writing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas