INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Writing Copy That Inspires Action: Your How-To Infographic Guide

April 03,2019 | BY: Kristin Jones

Nearly everything you write as a marketer, and most public relations content as well, is intended to inspire the reader to do SOMETHING. Maybe that something is just to visit your website, maybe it is to sign up for a newsletter or download a webinar. Or maybe you want them to click “Buy Now” on your latest product.

Regardless of which action you want the reader to take, the rules for writing copy that converts remain largely the same.

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Topics: Calls-to-action, Content, Writing

Make The Most Of Website CTA Opportunities (infographic)

January 25,2019 | BY: Kristin Jones

Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.

Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.

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Topics: Calls-to-action, Website

Our Most-Read Posts Of 2018

December 27,2018 | BY: Kristin Jones

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?

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Topics: Branding, Calls-to-action, Healthcare Marketing

Segment Your CTAs Based On The Sales Funnel

May 31,2018 | BY: Kristin Jones

Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”

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Topics: Calls-to-action, Sales Funnel

Test Those CTAs to Find the Best Ones

July 25,2017 | BY: Kristin Jones

Calls-to-action are the magic wands that turn website visitors into leads by attracting them to offers they access by sharing contact information. CTAs may be small and concise but they play a major role in your inbound marketing.

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Topics: Calls-to-action, Planning

What Your Website Needs: Effective Calls to Action

April 04,2017 | BY: Kristin Jones

Inbound marketing, and the leads it can generate for 60 percent less cost than traditional advertising, relies on the effectiveness of your website.

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Topics: Calls-to-action, Website

Put CTAs In ALL the Places!

March 02,2017 | BY: Kristin Jones

Creating and implementing calls-to-action—one of the most important links in the content marketing and lead nurturing chain— requires several steps and attention to detail.

We outline 8 of those steps in this guide.

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Topics: Calls-to-action, Landing Pages

Quick Tip: Put CTAs In The Obvious Places

January 23,2017 | BY: Kristin Jones

I’ve called it “the magic formula for turning visitors into leads”. The call-to-action. That magic button that tells your website visitor, blog reader or social media follower “click here.”

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Topics: Calls-to-action, Lead Generation

Quick Tip: Kick Off Campaigns With the Right CTAs

November 28,2016 | BY: Kristin Jones

 

As you plan each new marketing campaign—for a new content offer, an event, a contest or a seasonal push—remember to create the calls-to-action that will promote that campaign in a number of different ways and places.

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Topics: Calls-to-action, Strategy

3 Tricks to Make Your Content Offers Must-Click

October 07,2016 | BY: Kristin Jones

 

Sometimes the purpose of an offer makes it easy to implement the tactics that make it a must-click. If a B2C company is trying to clear inventory of a product, and offering a deep discount to do so, making that offer irresistible is easy - the benefit is the savings.

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Topics: Calls-to-action, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template

 

comprehensive guide to designing and executing ctas