A blog dedicated to advancing inbound marketing and PR


Put CTAs In ALL the Places!

March 02,2017 | BY: Kristin Jones

Creating and implementing calls-to-action—one of the most important links in the content marketing and lead nurturing chain— requires several steps and attention to detail.

We outline 8 of those steps in this guide.

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Topics: Calls-to-action, Landing Pages

Quick Tip: Put CTAs In The Obvious Places

January 23,2017 | BY: Kristin Jones

I’ve called it “the magic formula for turning visitors into leads”. The call-to-action. That magic button that tells your website visitor, blog reader or social media follower “click here.”

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Topics: Calls-to-action, Lead Generation

Quick Tip: Kick Off Campaigns With the Right CTAs

November 28,2016 | BY: Kristin Jones


As you plan each new marketing campaign—for a new content offer, an event, a contest or a seasonal push—remember to create the calls-to-action that will promote that campaign in a number of different ways and places.

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Topics: Calls-to-action, Strategy

3 Tricks to Make Your Content Offers Must-Click

October 07,2016 | BY: Kristin Jones


Sometimes the purpose of an offer makes it easy to implement the tactics that make it a must-click. If a B2C company is trying to clear inventory of a product, and offering a deep discount to do so, making that offer irresistible is easy - the benefit is the savings.

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Topics: Calls-to-action, Content

Do Your Campaign CTAs Have What It Takes?

October 06,2016 | BY: Kristin Jones


As you craft your next inbound marketing campaign, there are a number of elements to consider: the offer, the landing page where visitors will access the offer, what type of lead nurturing workflowwill carry new leads from awareness to consideration to purchase …

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Topics: Calls-to-action, Website

Quick Tip: 7 Criteria For Successful CTA Creation and Use

September 19,2016 | BY: Kristin Jones

If creating and using calls-to-action were a college course, what grade would you get?

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Topics: Calls-to-action, Content

Three Rules for Writing Must-Click CTA Copy

August 25,2016 | BY: Kristin Jones

A visitor has come to your website, or a mailing list contact has opened an email. Now it’s time to encourage them to take the next step. How do you tell your prospect what to do?

With a call-to-action. CTAs are the link between a visitor and a landing page, and they are a crucial part of successful inbound marketing.

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Topics: Calls-to-action, Writing

Three CTA Metrics You Need to Track

July 28,2016 | BY: Kristin Jones

What does your annual performance review have in common with marketing metrics? Both are designed to find areas of strength and build on them, and identify areas in need of improvement for further growth.

And while neither is exactly exciting, they both serve an important purpose.

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Topics: Calls-to-action, Metrics

4 Ways to Use Calls to Action in Your Downloadable Materials

July 05,2016 | BY: Scott Muff

The magic moment in digital inbound marketing is when a website visitor completes a landing page form to download your content offer and converts into a lead. But don’t assume that your offer can’t attract even more leads.

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Topics: Calls-to-action, Content

4 Keys to Creating A+ Calls to Action

June 20,2016 | BY: Scott Muff

Calls-to-action play a crucial role in your inbound marketing campaigns — these “buttons” are what link your readers to the landing pages that allow them to actually access the content and other offers you have developed.

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Topics: Calls-to-action, Website


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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landing page content template


comprehensive guide to designing and executing ctas