INBOUND ACCELERATOR

Creating and implementing calls-to-action—one of the most important links in the content marketing and lead nurturing chain— requires several steps and attention to detail.

We outline 8 of those steps in this guide.

Read More

Topics: Calls-to-action, Landing Pages

I’ve called it “the magic formula for turning visitors into leads”. The call-to-action. That magic button that tells your website visitor, blog reader or social media follower “click here.”

Read More

Topics: Calls-to-action, Lead Generation

 

As you plan each new marketing campaign—for a new content offer, an event, a contest or a seasonal push—remember to create the calls-to-action that will promote that campaign in a number of different ways and places.

Read More

Topics: Calls-to-action, Strategy

 

Sometimes the purpose of an offer makes it easy to implement the tactics that make it a must-click. If a B2C company is trying to clear inventory of a product, and offering a deep discount to do so, making that offer irresistible is easy - the benefit is the savings.

Read More

Topics: Calls-to-action, Content

 

As you craft your next inbound marketing campaign, there are a number of elements to consider: the offer, the landing page where visitors will access the offer, what type of lead nurturing workflowwill carry new leads from awareness to consideration to purchase …

Read More

Topics: Calls-to-action, Website

If creating and using calls-to-action were a college course, what grade would you get?

Read More

Topics: Calls-to-action, Content

A visitor has come to your website, or a mailing list contact has opened an email. Now it’s time to encourage them to take the next step. How do you tell your prospect what to do?

With a call-to-action. CTAs are the link between a visitor and a landing page, and they are a crucial part of successful inbound marketing.

Read More

Topics: Calls-to-action, Writing

What does your annual performance review have in common with marketing metrics? Both are designed to find areas of strength and build on them, and identify areas in need of improvement for further growth.

And while neither is exactly exciting, they both serve an important purpose.

Read More

Topics: Calls-to-action, Metrics

The magic moment in digital inbound marketing is when a website visitor completes a landing page form to download your content offer and converts into a lead. But don’t assume that your offer can’t attract even more leads.

Read More

Topics: Calls-to-action, Content

Calls-to-action play a crucial role in your inbound marketing campaigns — these “buttons” are what link your readers to the landing pages that allow them to actually access the content and other offers you have developed.

Read More

Topics: Calls-to-action, Website