What do marketing leaders want and need from partner agencies?
Read MoreTopics: Infographics, Client Success Stories, Agency Partners
September 13,2022 | BY: Scott Muff
Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.
Read MoreTopics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars
June 28,2022 | BY: Kristin Jones
Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.
Read MoreTopics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT
May 05,2022 | BY: Kristin Jones
Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.
Read MoreTopics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT
May 03,2022 | BY: Scott Muff
While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.
Read MoreTopics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT
When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.
Read MoreTopics: Website, HubSpot, Enterprise Software, Client Success Stories
It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.
Read MoreTopics: Management, Client Success Stories, Agency Partners
We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.
Read MoreTopics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners
January 30,2020 | BY: Kristin Jones
When you are trying to cut through the clutter of an exponentially expanding amount of online content, it has to be great (as I talked about in my last lesson). One way of making your content great is to base it on original research.
Read MoreTopics: Healthcare Marketing, Surveys, Marketing Lessons, Content Strategy, Education marketing, Client Success Stories
January 23,2020 | BY: Kristin Jones
Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.
Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.
Read MoreTopics: SEO, Healthcare Marketing, Content Creation, Marketing Lessons, Life Sciences, Integrated Marketing & PR, Education marketing, Client Success Stories
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott