INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories

Client Success: Building a More Complete Content Funnel for Actium Health

June 28,2022 | BY: Kristin Jones

Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.

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Topics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT

Client Shout-Out: Yes Health Makes A Splash with Return to In-Person Events

May 05,2022 | BY: Kristin Jones

Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.

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Topics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT

Client Success: Yes Health Moves Website to HubSpot For Greater Functionality

May 03,2022 | BY: Scott Muff

While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.

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Topics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT

Client Success: New Look, Flexible Interface For Avanti Website

March 25,2022 | BY: Scott Muff

When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.

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Topics: Website, HubSpot, Enterprise Software, Client Success Stories

Remote Workers: Benefits, Challenges, and How We Make It Work

July 15,2020 | BY: Kristin Jones

It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.

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Topics: Management, Client Success Stories, Agency Partners

The JONES Approach: Accountability > Face Time (infographic)

June 19,2020 | BY: Scott Muff

We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

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Topics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners

Lessons From 15 Years: Use Surveys & Original Research To Fuel Content

January 30,2020 | BY: Kristin Jones

When you are trying to cut through the clutter of an exponentially expanding amount of online content, it has to be great (as I talked about in my last lesson). One way of making your content great is to base it on original research.

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Topics: Healthcare Marketing, Surveys, Marketing Lessons, Content Strategy, Education marketing, Client Success Stories

Lessons From 15 Years: Successful Marketing Relies On Great Content

January 23,2020 | BY: Kristin Jones

 

Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.

Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.

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Topics: SEO, Healthcare Marketing, Content Creation, Marketing Lessons, Life Sciences, Integrated Marketing & PR, Education marketing, Client Success Stories

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

January 07,2020 | BY: Kristin Jones

Allow me to date myself a bit. Obviously, if I’m offering insights into 15 years of owning my own marketing firm (plus my years with other agencies and in-house before that), I’ve been around a little while, though 20 years, or even a bit more, truly doesn’t feel like all that long.

Until, that is, I think about the changes in how we do, well, almost everything, as it relates to telecommunications.

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Topics: Content, Audits, Marketing Lessons, Client Success Stories, Telecom Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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