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Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.
Read MoreTopics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT
Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.
Read MoreTopics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT
While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.
Read MoreTopics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT
(This is a guest post from our colleague and collaborator Lena Cheng, MD, managing director at Best Friend Jack. We are thrilled to be able to share her marketing and branding insights for an industry we are both passionate about serving.)
Read MoreTopics: Branding, Healthcare Marketing, Guest Authors, Healthcare IT
Healthcare technology is a field in which B2B buying decisions are made slowly, based on data and authority. That holds true whether you are talking about the technology involved in the care itself, or the technology that manages the vast amounts of information and data involved in healthcare.
Read MoreTopics: Healthcare Marketing, Integrated Marketing & PR, Healthcare IT
Healthcare, especially working with IT companies that serve the healthcare industry, has been one of my specialty fields for years. Through more than decade of experience working with a variety of businesses that serve healthcare providers and organizations, we’ve learned a few things about how to reach the unique target audiences within healthcare.
In particular, healthcare IT companies need to understand the decision-making process of CIOs, as well as how IT impacts multiple aspects of healthcare, from patient outcomes to revenue streams.
Read MoreTopics: Healthcare Marketing, Video blog posts, Healthcare IT
When you are trying to cut through the clutter of an exponentially expanding amount of online content, it has to be great (as I talked about in my last lesson). One way of making your content great is to base it on original research.
Read MoreTopics: Healthcare Marketing, Surveys, Marketing Lessons, Content Strategy, Education marketing, Client Success Stories
Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.
Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.
Read MoreTopics: SEO, Healthcare Marketing, Content Creation, Marketing Lessons, Life Sciences, Integrated Marketing & PR, Education marketing, Client Success Stories
In my last two articles in this series of lessons in marketing, I’ve talked about the importance of trust when dealing with finances and money, and the importance of understanding the science when marketing in the life sciences industry. Healthcare IT is another field in which decisions are made slowly, based on data and authority.
Read MoreTopics: Healthcare Marketing, Campaign Planning, Marketing Lessons
Healthcare marketing has traditionally been dominated by two approaches: awareness campaigns on billboards, print media and broadcast; and general educational material, first as magazines, and now in electronic newsletters, blogs and websites. All of it is focused on a broad audience.
Read MoreTopics: Content, Personalization, Healthcare Marketing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
