A blog dedicated to advancing inbound marketing and PR


Client Success: QPS Making Mark in Biotech, Pharma Industry

November 30,2018 | BY: Kristin Jones

I want to personally congratulate our new biotech/pharmaceutical client QPS on the expansion of its U.S.-based Phase I clinical trial capabilities to support the growing needs of its pharmaceutical, biotechnology and CRO (contract research organization) partners.

To fill their drug pipelines, large pharmaceutical and biotechnology companies are buying promising drug compounds that have been developed by small biotech companies up to the point of candidate nomination. These promising compounds then become candidate drugs that the large companies put through rigorous testing and analysis before potentially being reviewed and assessed for approval by the FDA.

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Topics: Healthcare Marketing, Public Relations

Focus Healthcare IT Marketing On Helping Providers Help Their Patients

September 11,2018 | BY: Kristin Jones

Healthcare is changing, and how healthcare providers and hospitals approach marketing, is changing along the way.

Those changes in how healthcare is chosen, provided and paid for opens opportunities for healthcare IT companies to step up and assist their customers by changing their own marketing approach to one that provides information and guidance, not just a sales push.

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Topics: Healthcare Marketing, Content, Personalization

6 Ways Facebook Benefits Healthcare Providers (infographic)

August 24,2018 | BY: Kristin Jones

When we asked healthcare providers about their most successful social media channel, more than half pointed to Facebook, likely due to its position as the social media platform that reaches the most American consumers of all ages.

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Topics: Social Media, Healthcare Marketing

Healthcare Content Marketing: Channels & Content Promotion (infographic)

July 13,2018 | BY: Kristin Jones

Healthcare is one industry that straddles the line between tradition and new technology when it comes to marketing. While social media now tops the list for how healthcare marketers distribute content to reach new and existing patients, more traditional formats such as print magazines remain an important part of many marketing strategies.

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Topics: Social Media, Healthcare Marketing

Healthcare Marketers: Content Creation Priorities for 2018

July 06,2018 | BY: Kristin Jones

Brand awareness, patient loyalty and patient engagement are the top goals healthcare marketers are working achieve with their content, along with addressing the need to optimize content for search.

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Topics: Healthcare Marketing, Content

Healthcare Marketers Shift To Documented Content Strategies

June 08,2018 | BY: Kristin Jones

If your strategy isn’t written down, is it really a plan? How closely will you—or the rest of the team involved in carrying that strategy out — follow the plan without documentation to refer to?

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Topics: Healthcare Marketing, Content, Strategy

Healthcare & Social Media: 7 Numbers To Know (infographic)

May 11,2018 | BY: Kristin Jones

The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever.

As younger, social-savvy users become patients and healthcare consumers, providers will need to find that balance. These statistics show why.

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Topics: Healthcare Marketing, Social Media

Social Media Tip: Encourage New Patient Referrals Online

April 09,2018 | BY: Kristin Jones

Last week we talked about the importance of encouraging your satisfied customers or patients to “check in,” rate and review your business on your Facebook page and other social media accounts.

The next step is to ask them for new patient referrals. After all, referrals still account for up to 70 percent of new patients for most healthcare providers. (See Rethinking Healthcare Marketing for more stats.)

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Topics: Social Media, Healthcare Marketing

Social Media for Healthcare Providers: 5 Common Facebook Mistakes

March 27,2018 | BY: Kristin Jones

Nearly half of all healthcare providers are already using social media as a part of their marketing and patient engagement efforts. Another 40 percent say they are interested in entering the social media realm, according to surveys we have facilitated with providers across the United States.

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Topics: Social Media, Healthcare Marketing

How To Conquer Social Media To Increase Web Traffic For Healthcare

March 06,2018 | BY: Kristin Jones


Why are you using social media? There are many benefits for healthcare providers to having a presence on social media:

  • Increased awareness of your practice.

  • To educate your patients and others.

  • Opportunities for engagement with your audience.

  • To make reviews and referrals easier.

But here is another: To increase traffic to your website.

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Topics: Social Media, Healthcare Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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