INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Quick Tip: 4 Ways to Optimize Thank You Pages

November 14,2016 | BY: Kristin Jones

 

Landing pages are where the magic happens, where your website visitors enter their information and become leads. But it is the follow-up to the landing page—the thank you page—that continues the process of lead nurturing and moving that lead toward your ultimate goal of turning them into a customer.

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Topics: Lead Generation, Landing Pages

Use A/B Testing to Optimize These 5 Landing Page Elements

September 15,2016 | BY: Kristin Jones

While we may rely on intuition and best practices when initially designing our marketing content, including landing pages, optimizing them works best when based on empirical evidence. Find out what really does work—not just what you think should work.

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Topics: Landing Pages, Analytics

4 Tricks to Improve Lead Conversion on Your Landing Pages

April 28,2016 | BY: Kristin Jones

 

Of the many components that go into inbound marketing, it is easy to overlook the seemingly simple form on your landing pages. After all, it takes just minutes to create, compared to the hours spent researching, writing and designing content such as case studies and webinars.

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Topics: Lead Nurturing, Landing Pages

Quick Tip: Improve Landing Page Conversions With Short, Easy Forms

March 07,2016 | BY: Kristin Jones

It’s part of our culture today: We want things to be quick, painless and easy. When you are trying to generate leads with content offers, do your best to make it easy. Not for you, for your prospective leads.

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Topics: Landing Pages, Content

2 Landing Page Metrics You Should Be Measuring

January 21,2016 | BY: Scott Muff

You can’t know where you are going, if you don’t know where you’ve been. Sounds like a folk song, right? But there is business truth in that statement as well.

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Topics: Landing Pages, Strategy, Metrics

Increase Customer Engagement with Thank You Page for New Leads

December 07,2015 | BY: Kristin Jones

While a landing page may be where you acquire information about a lead in exchange for content (a white paper, video, blog subscription, etc.), it isn’t the last thing your website visitor should see. Use a dedicated page to tell your visitor-turned-lead “Thank you,” and offer opportunities to increase customer engagement. (Click to Tweet)

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Topics: Lead Nurturing, Landing Pages, Inbound Marketing

Thank you pages, emails kick off lead nurturing

November 30,2015 | BY: Kristin Jones

While a landing page may be where you acquire information about a lead in exchange for content (a white paper, video, blog subscription, etc.), it isn’t the last thing your website visitor should see. Use a dedicated page to tell your visitor-turned-lead “Thank you,” and offer opportunities for further engagement. (Click to Tweet)

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Topics: Lead Nurturing, Landing Pages, Inbound Marketing

5 Ways to Optimize Your Landing Pages for Search

November 10,2015 | BY: Kristin Jones

Inbound marketing is centered around bringing leads to your website, rather than chasing them down with traditional outbound advertising tactics. While we often champion the blog as the center of the inbound universe, when optimized for search, your individual landing pages can provide a more streamlined pathway from search engine to lead conversion.

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Topics: SEO, Landing Pages

Let’s Talk Landing Page Forms

October 30,2015 | BY: Kristin Jones

 

Your blog has brought in a reader to your website, they clicked on a call-to-action, and are ready to download a fantastic offer and convert into a lead.

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Topics: Landing Pages

5 Business Blog Mistakes to Avoid

October 01,2015 | BY: Kristin Jones

 

Making mistakes is easy. And lots of great philosophers and thinkers emphasize the benefits that we get when we learn from our mistakes. Take this quote from Albert Einstein: Anyone who has never made a mistake has never tried anything new.

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Topics: Calls-to-action, SEO, Blog, Landing Pages, Content, Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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