INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your Marketing Measurement & Reporting Checklist (infographic)

June 26,2020 | BY: Scott Muff

When HubSpot asked marketers about their top priorities, over the years, one of the perennial top contenders has been the need to prove the ROI of marketing activities. (See more insights in the State of Inbound report.)

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Topics: Analytics, Metrics, Reporting

Why And How To Set Goals For Your Content Marketing Campaigns

May 05,2020 | BY: Kristin Jones

We all constantly set goals, some informal, others documented for our reference and for others. As a runner, I’ve seen many different approaches to setting goals. Some runners have very specific time goals—such as meeting the qualifying time to be able to run the Boston Marathon — while others take a less disciplined approach with goals to simply finish the race and enjoy it. I’ve even seen a runner whose goal was to pet 200 dogs in the course of a half-marathon as a fundraising endeavor.

Every runner sets goals based on what he or she wants from the race. It makes it easier to stay focused during the months of training leading up to the big event.

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Topics: Goal Setting, Analytics, Metrics

Lessons From 15 Years: First, You Have To Do The Data Work

October 10,2019 | BY: Kristin Jones

In some professions, you have to do the dirty work to set up a project for success. Building the tallest skyscraper begins with making sure the ground is prepped and a solid foundation in place. Creating the most delectable dessert begins with making a mess in the kitchen. It takes some dirty work before the genius can be seen.

In marketing, it’s not so much dirty work as it is data work.

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Topics: Metrics, Audits, analysis, Marketing Lessons

KPIs Inbound Marketers Need To Know

December 19,2018 | BY: Kristin Jones

 

I’ve said many times that analyzing metrics is how marketers prove and improve: How we prove the value that our marketing strategies bring to the company (in real customers and dollars) and how we improve our strategies on a continual basis.

I’m not the only one saying that.

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Topics: Metrics, Analyze

Are You Doing What It Takes To Prove ROI? (infographic)

November 16,2018 | BY: Kristin Jones

 

When it is time to put in your budget request for the upcoming year, and fight for the funding you know your marketing strategy needs, will you have the data to back up your request?

While marketing teams may be convinced of the value of their work, the executive suite may not have the same perspective, and other departments will be vying for the same dollars. That means it is essential for marketers to prove that they are providing a return on investment.

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Topics: Analytics, Metrics

When You Need Someone Else to Make Sense of the Numbers

November 15,2018 | BY: Kristin Jones

 

Some see marketing and communications as an art. And it definitely can be: crafting creative text and images that elicit emotion and drive action requires creativity, vision, and an understanding of how words and visual elements work together. That’s the art.

But, it is also a science. Marketing success relies on data, as well. That includes both the data that help tell your brand’s stories (see more on using data in marketing content here: 5 Ways To Use Survey Data) and analyzing your own performance data to find ways to improve future campaigns.

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Topics: Metrics, Audits, analysis

Rate Your Inbound Marketing Measurement & Analysis (quiz)

July 31,2018 | BY: Kristin Jones

When was the last time you reviewed your blog analytics, or checked on the conversion rates of your top-performing landing pages? How do your numbers match up against your documented goals?

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Topics: Metrics, Analyze, analysis

Social Media Tip: Keep Tabs On Your Numbers

June 25,2018 | BY: Kristin Jones

For many marketers, one of the biggest challenges is proving the effectiveness of each marketing channel, tactic or message. In fact, in the annual State of Inbound Report, “proving ROI” consistently ranks at the top of the list of challenges.

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Topics: Social Media, Metrics

What Your Small Business Can Learn From Facebook Insights

May 16,2018 | BY: Kristin Jones

Tracking metrics and measuring results are key elements in any marketing plan, whether the business is large or small. Without measurement and analysis, you won’t know if you are spending your limited marketing budget in the right places or if you could improve results with simple changes.

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Topics: Social Media, Metrics

HubSpot Blog Metrics: A Tour of HubSpot’s Measuring Tools

April 26,2018 | BY: Kristin Jones

If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.

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Topics: Blog, HubSpot, Analytics, Metrics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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