When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.
Read MoreWhen it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.
Read MoreTopics: Social Media, Planning, Strategy
Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.
Read MoreTopics: Planning, Strategy, Infographics, Content Marketing, Content Strategy
There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)
Read MoreTopics: Business Blog, Planning, Campaign Planning, Templates
With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?
Read MoreTopics: Social Media, Planning, Video, Content Strategy
We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.
Read MoreTopics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners
June 12,2020 | BY: Scott Muff
When it comes to B2B marketing, your social media strategy must include LinkedIn. You may not necessarily need to use paid promotions, but carefully crafted organic content can be key in establishing your company’s brand position, as well as driving traffic to your website.
Read MoreTopics: Social Media, Planning, HubSpot, Infographics
Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.
Read MoreTopics: Planning, Public Relations, Content, Campaign Planning, Integrated Marketing & PR, Video blog posts
Creating high quality marketing content requires a significant investment of time and expertise, especially if you are putting your best people to work creating it (and you should be — here’s why). If you want to get the best return for that investment, don’t just create a single piece of content, use it once, and then move on.
Read MoreSome of the most compelling market content, especially in the B2B marketplace, is built on original research, data, and statistics that provide decision makers with solid information.
While most marketers are familiar with using surveys for market research to develop customer personas and optimizing marketing tactics, fewer have capitalized on the power of data as a basis for their actual marketing content, from reports and blog posts to videos and thought leadership articles. When used this way, surveys can provide the data that sets your marketing materials apart from the competition.
Read MoreI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott