We’ve all run into it at some point: a broken link. Maybe you were following a trail of backlinks to try to get the origin of some statistic (I’ve traced many back trying to find out just how outdated a social media or digital marketing stat might be — you’d be amazed at how long some things continue to circulate!). Or maybe you discovered an error on your own website that explained why some pages weren’t getting the traffic you thought they should.
Either way, a 404 error is more than just irritating. For your website, it could mean serious damage to your reputation and performance, as Spiralytics oulines in this infographic.Read More