INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How Well Are You Managing Your Online Reputation?

February 13,2019 | BY: Kristin Jones

No matter how large or how small your business is, your online reputation matters. It isn’t enough to simply create a website or a couple of social media accounts and post periodically (though you should be doing those things). You need to actively analyze and manage what is said about your business on multiple platforms.

Read More

Topics: Social Media, Website

Make The Most Of Website CTA Opportunities (infographic)

January 25,2019 | BY: Kristin Jones

Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.

Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.

Read More

Topics: Website, Calls-to-action

Quality Counts When Crafting Blogs & Website Content

January 22,2019 | BY: Kristin Jones

Whether you are writing a business blog post, an email, or the content for your standard website pages (the home page, “About Us,” product pages, FAQs, and more), first impressions matter, and the quality of your content is one of the four elements that make an instant impact.

Your blog posts and website content must be on-message, educational, valuable and well-written.

Read More

Topics: Content, Website, Business blog

7 Essentials of Website Design

January 15,2019 | BY: Kristin Jones

 

Creating a successful business website requires blending together elements that touch on all aspects of marketing, design and public relations. It requires a multi-faceted approach that takes in the big picture while also focusing on the little details.

Read More

Topics: Website

Dig Into Traffic Sources & Page Metrics With HubSpot

June 26,2018 | BY: Kristin Jones

I’ve talked recently about using conversion rates to pinpoint your most effective inbound marketing elements — which offers, landing pages and blog posts most consistently generate new online leads — so let’s continue geeking out about metrics and numbers for just a bit. While I love the creative process of developing marketing strategies and campaign materials, I also love seeing the results in cold, hard data.

Read More

Topics: Analytics, HubSpot, Website

Don’t Let Your Small Business Make These Website Mistakes

March 16,2018 | BY: Kristin Jones

When was the last time you took a close look at your business website? Last week? Last month? Or maybe when you first had it created, what was it now? 6 years ago?

Read More

Topics: SEO, Website

10 Tips To Improve Your Local SEO

March 14,2018 | BY: Kristin Jones

Most small businesses will never be competitive with the giants when it comes to generic searches. Brands like Brooks and Nike, or major online retailers like Zappos and Running Warehouse, are going to come out on nearly any search for “running shoes,” with the local sporting goods store down the street struggling to hit the first page.

But when potential customers include a local geographic reference in their search, the small business has a chance to rise to the top, if they have paid attention to their on-page SEO.

Read More

Topics: SEO, Website

3 Rules for Earning High Quality Backlinks That Boost SEO

March 13,2018 | BY: Kristin Jones

With Google’s search algorithms increasingly weighting page rankings toward factors like user signals, such as time on site or pages visited, and authority from backlinks, rather than simply keyword placement, it is important to consider how to earn backlinks to your website and its content.

Read More

Topics: SEO, Website, Content Creation

Social Media Marketing Tip: Add Social Media Buttons to Your Website

February 12,2018 | BY: Kristin Jones

How are your social media accounts and your business website connected? Ideally, they should be at opposite ends of a two-way street: Each sending traffic to the other to meet the needs of customers and your marketing strategy.

Read More

Topics: Social Media, Website

What Marketing Teams Need

September 13,2017 | BY: Kristin Jones

Wanted: Marketing jack-of-all-trades. Able to write, design, analyze, strategize, collaborate and create.

Read More

Topics: Writing, Website

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas