INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Marketing Quick Tip: 21 Items to Include in Your Website Audit

December 06,2022 | BY: Scott Muff

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

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Topics: Website, Audits

Is Your Website Due for a Redesign?

November 08,2022 | BY: Scott Muff

Your brand’s website is one of its most visible marketing tools, and potentially the most powerful—after all, it is the center of so much of what you do. Videos, blog posts, landing pages, product pages, all are located on that website. It is your front door. When was the last time you looked at it with an impartial eye? When was the last time it changed?

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Topics: Website

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

10 Web Design Trends to Watch

May 10,2022 | BY: Kristin Jones

We know that websites continue to be on the minds of B2B marketers, with good reason.

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Topics: Website, Design

Client Success: Yes Health Moves Website to HubSpot For Greater Functionality

May 03,2022 | BY: Scott Muff

While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.

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Topics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT

Client Success: New Look, Flexible Interface For Avanti Website

March 25,2022 | BY: Scott Muff

When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.

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Topics: Website, HubSpot, Enterprise Software, Client Success Stories

How Does Your Website Rank?

March 08,2022 | BY: Scott Muff

SEO is a huge objective for marketers, both B2B and B2C, and for good reason. After all, Gartner predicts that by 2025, 80 percent of B2B sales interactions will occur online. And those interactions quite often begin with a search.

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Topics: SEO, Website

Focus Content Marketing on Improving Your E-A-T

January 10,2022 | BY: Scott Muff

The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.

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Topics: SEO, Website, Content Strategy

Why Image Optimization Matters: Conversions, Speed & SEO

October 12,2021 | BY: Scott Muff

With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.

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Topics: SEO, Website

10 Ideas for Making Your Marketing Content Interactive

October 05,2021 | BY: Scott Muff

Just text is not enough.

Even adding images and video may not be enough.

Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.

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Topics: Website, Content, Interactive Content

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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