We know that websites continue to be on the minds of B2B marketers, with good reason.
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While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.
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Topics: Website, HubSpot, Client Success
When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.
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Topics: Website, HubSpot, Enterprise Software, Client Success Stories
SEO is a huge objective for marketers, both B2B and B2C, and for good reason. After all, Gartner predicts that by 2025, 80 percent of B2B sales interactions will occur online. And those interactions quite often begin with a search.
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The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
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Topics: SEO, Website, Content Strategy
With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.
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Just text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
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Topics: Website, Content, Interactive Content
As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.
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Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.
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Topics: SEO, Website, Writing, Content Creation
When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.
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Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
