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As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.
Read MoreTopics: Website
Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.
Read MoreTopics: SEO, Website, Writing, Content Creation
When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.
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How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?
Read MoreTopics: Website, Content Creation, Campaign Planning, Content Strategy
SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.
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The importance of high-quality website content is hard to underestimate.
As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:
“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”
Read MoreTopics: SEO, Website, Content, Audits, Content Creation
Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.
Read MoreTopics: Website, Statistics, Audits
Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?
Read MoreTopics: Website, Planning, Strategy, Content Strategy
When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
