INBOUND ACCELERATOR

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

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Topics: Website, Audits

Your brand’s website is one of its most visible marketing tools, and potentially the most powerful—after all, it is the center of so much of what you do. Videos, blog posts, landing pages, product pages, all are located on that website. It is your front door. When was the last time you looked at it with an impartial eye? When was the last time it changed?

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Topics: Website

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

We know that websites continue to be on the minds of B2B marketers, with good reason.

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Topics: Website, Design

While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.

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Topics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT

When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.

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Topics: Website, HubSpot, Enterprise Software, Client Success Stories

SEO is a huge objective for marketers, both B2B and B2C, and for good reason. After all, Gartner predicts that by 2025, 80 percent of B2B sales interactions will occur online. And those interactions quite often begin with a search.

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Topics: SEO, Website

The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.

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Topics: SEO, Website, Content Strategy

With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.

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Topics: SEO, Website

Just text is not enough.

Even adding images and video may not be enough.

Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.

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Topics: Website, Content, Interactive Content