INBOUND ACCELERATOR

When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.

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Topics: Website, Content, Strategy

How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?

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Topics: Website, Content Creation, Campaign Planning, Content Strategy

SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.

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Topics: SEO, Website

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: SEO, Website, Content, Audits, Content Creation

Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.

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Topics: Website, Statistics, Audits

Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.

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Topics: Website, Planning, Strategy, Content Strategy

Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?

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Topics: Website, Planning, Strategy, Content Strategy

When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.

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Topics: Website, Planning, Strategy, Content Strategy

PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.

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Topics: SEO, Website, Content Creation, Content Strategy

Chances are that your business website today serves as your advertising, front door, sales floor, customer service desk, and human resources and recruitment office—and needs to answer the same questions and often perform the same functions as the individuals who work in all of those areas. That is the expectation today’s consumers have of business websites.

But if your website was built 10 years ago, it may not meet all of those expectations.

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Topics: Website