INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

An Inside Look at a B2B Tech Rebrand

May 29,2023 | BY: Kristin Jones

Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.

Here’s an inside look at this successful B2B tech rebrand: 

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Topics: Branding, Website, Client Success, Design

What Your Business Website Needs Now to Succeed

March 07,2023 | BY: Scott Muff

Website development has come a long way since my first days building them more than 20 years ago. While it was enough then to create what equated to a digital brochure, today’s websites are often the first, and commonly, only, interaction a prospective customer may have with your business, and they need to include all of the elements necessary to turn that interaction into a sale.

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Topics: Website

3 Steps to Auditing Your Website and Building a Better One

January 30,2023 | BY: Scott Muff

With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.

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Topics: Website, Audits, Infographics

Marketing Quick Tip: 21 Items to Include in Your Website Audit

December 06,2022 | BY: Scott Muff

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

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Topics: Website, Audits

Is Your Website Due for a Redesign?

November 08,2022 | BY: Scott Muff

Your brand’s website is one of its most visible marketing tools, and potentially the most powerful—after all, it is the center of so much of what you do. Videos, blog posts, landing pages, product pages, all are located on that website. It is your front door. When was the last time you looked at it with an impartial eye? When was the last time it changed?

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Topics: Website

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

10 Web Design Trends to Watch

May 10,2022 | BY: Kristin Jones

We know that websites continue to be on the minds of B2B marketers, with good reason.

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Topics: Website, Design

Client Success: Yes Health Moves Website to HubSpot For Greater Functionality

May 03,2022 | BY: Scott Muff

While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.

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Topics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT

Client Success: New Look, Flexible Interface For Avanti Website

March 25,2022 | BY: Scott Muff

When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.

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Topics: Website, HubSpot, Enterprise Software, Client Success Stories

How Does Your Website Rank?

March 08,2022 | BY: Scott Muff

SEO is a huge objective for marketers, both B2B and B2C, and for good reason. After all, Gartner predicts that by 2025, 80 percent of B2B sales interactions will occur online. And those interactions quite often begin with a search.

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Topics: SEO, Website

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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