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The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
Read MoreTopics: SEO, Website, Content Strategy
With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.
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Just text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
Read MoreTopics: Website, Content, Interactive Content
As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.
Read MoreTopics: Website
Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.
Read MoreTopics: SEO, Website, Writing, Content Creation
When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.
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How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?
Read MoreTopics: Website, Content Creation, Campaign Planning, Content Strategy
SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.
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The importance of high-quality website content is hard to underestimate.
As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:
“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”
Read MoreTopics: SEO, Website, Content, Audits, Content Creation
Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.
Read MoreTopics: Website, Statistics, Audits
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
