INBOUND ACCELERATOR

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

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Topics: Content, Strategy, Writing, Content Creation, Content Marketing

A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.

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Topics: Business Blog, Writing

 

In a world where we are told that humans currently have an attention span roughly equal to that of a goldfish, it can be tempting to simply chase whatever the current “viral” topic happens to be that is setting the social media world on fire.

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Topics: Business Blog, Writing

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Business Blog, Public Relations, Writing, Bylined Articles

Many of the tips we have covered over the last few years about using a business blog for inbound marketing have focused on broad concepts, strategy, and overall guidelines. But today, I want to focus in on a few specific steps you should be taking with every post you write, to boost the searchability of your content.

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Topics: SEO, Business Blog, Writing

Traditionally, a key element in optimizing web pages, including business blog posts, for organic search has been ensuring that targeted key words appear in specific locations on the page.

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Topics: SEO, Business Blog, Writing

The blank screen is staring you down, and your list of blog topics has been depleted. But you’ve made the commitment to blogging regularly and often (as you should!) and now the deadline is quickly approaching.

Where’s that mystical muse when you need her?

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Topics: Business Blog, Inbound Marketing, Writing, Content Creation, Content Strategy

Want to know a journalist’s biggest pet peeve about press releases?

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Topics: Public Relations, Writing

Wanted: Marketing jack-of-all-trades. Able to write, design, analyze, strategize, collaborate and create.

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Topics: Website, Writing

Bloggers come in all shapes, sizes, interests and attitudes. Some blog for fun, some blog for influence, some blog as a business venture in itself, and others are professional writers creating business and media blogs for their own companies and others.

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Topics: Business Blog, Writing