--- title: Social Media for Small Business Blog | Scott Muff (3) description: With a passion for inbound marketing and a love for PR, Scott Muff is a partner at JONES. He is one of the top brand strategists in the nation who understands the importance of storytelling that’s relevant, personal and genuine. He spearheads branding, PR and marketing strategies for all JONES clients. He is known for devising brand platforms and content strategies that attract and engage prospects, and converts them into customers. He helps clients increase sales leads through PR and inbound marketing, including media relations, blogger engagement, search engine optimization, video marketing, and social media. (3) --- [![SM$SMBIcons-01](https://www.jonespr.net/hs-fs/hubfs/Facebook%20for%20SMBs/Company%20Images/SM$SMBIcons-01.png?width=855&height=855&name=SM$SMBIcons-01.png "SM$SMBIcons-01")](https://www.jonespr.net/)       # SOCIAL MEDIA FOR SMALL BUSINESS ### A blog dedicated to helping small business understand and use social media       ## Scott Muff With a passion for inbound marketing and a love for PR, Scott Muff is a partner at JONES. He is one of the top brand strategists in the nation who understands the importance of storytelling that’s relevant, personal and genuine. He spearheads branding, PR and marketing strategies for all JONES clients. He is known for devising brand platforms and content strategies that attract and engage prospects, and converts them into customers. He helps clients increase sales leads through PR and inbound marketing, including media relations, blogger engagement, search engine optimization, video marketing, and social media. ### Recent Posts ## [Size Matters In Social Media: Make Sure Your Images Are On Target](https://www.jonespr.net/sm4smb/size-matters-in-social-media-make-sure-your-images-are-on-target-0) ** Feb 27, 2020 12:36:00 PM **| **BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) - [Tweet](https://twitter.com/share) [![](https://www.jonespr.net/hubfs/Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png) ](https://www.jonespr.net/sm4smb/size-matters-in-social-media-make-sure-your-images-are-on-target-0) When was the last time you scrolled through your Facebook feed and saw an image that just wasn’t right. Maybe it was a profile photo on an account that awkwardly chopped off the top of someone’s head. Or maybe it was like these “postcards” from a page I like, but am constantly frustrated by: [Read More](https://www.jonespr.net/sm4smb/size-matters-in-social-media-make-sure-your-images-are-on-target-0) 0 Comments [Click here to read/write comments](https://www.jonespr.net/sm4smb/size-matters-in-social-media-make-sure-your-images-are-on-target-0#comments-listing) Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) ## [Social Media Tip For Spas: Don’t Just Post—Interact!](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-dont-just-post-interact) ** Feb 17, 2020 10:30:00 AM **| **BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) - [Tweet](https://twitter.com/share) [![](https://www.jonespr.net/hubfs/Social%20Media%20Tip%20For%20Spas_%20Don%E2%80%99t%20Just%20Post%E2%80%94Interact!.png) ](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-dont-just-post-interact) So, you’ve [created your social media accounts](https://www.jonespr.net/lp-create-facebook-page-instructions), and you’ve [scheduled a steady stream of posts](https://www.jonespr.net/inboundaccelerator/social-media-tip-for-spas-schedule-posts-in-advance) for the next few weeks (after [considering the best times and days for them to appear](https://www.jonespr.net/inboundaccelerator/market-your-blog-to-take-your-inbound-content-marketing-to-the-next-level?hs_preview=EqmUTmrU-12505378803)). So you can just sit back and relax for a while, right? Sorry. No. [Read More](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-dont-just-post-interact) 0 Comments [Click here to read/write comments](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-dont-just-post-interact#comments-listing) Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) ## [Social Media Tip For Spas: Blend Online With Offline](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-blend-online-with-offline) ** Feb 12, 2020 11:30:00 AM **| **BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) - [Tweet](https://twitter.com/share) [![](https://www.jonespr.net/hubfs/Social%20Media%20Tip%20For%20Spas_%20Blend%20Online%20With%20Offline.png) ](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-blend-online-with-offline) It can be easy at times to focus on just one marketing channel at a time—focusing on your local media advertising when the TV or newspaper ad salesperson knocks on the door, but thinking about something totally different when you sit down to [dedicate time to social media](https://www.jonespr.net/inboundaccelerator/working-social-media-marketing-into-your-daily-to-do-list). The problem is that when you do that, without considering an overarching marketing strategy, you may send mixed messages, or at the least, lose out on opportunities to make each of your channels work more effectively by building off the others. [Read More](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-blend-online-with-offline) 0 Comments [Click here to read/write comments](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-blend-online-with-offline#comments-listing) Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) ## [Social Media Tip For Spas: Encourage User-Generated Content](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-encourage-user-generated-content) ** Feb 4, 2020 9:00:00 AM **| **BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) - [Tweet](https://twitter.com/share) [![](https://www.jonespr.net/hubfs/Social%20Media%20Tip%20For%20Spas_%20Encourage%20User-Generated%20Content%20(1).png) ](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-encourage-user-generated-content) One key benefit social media has over many other types of marketing is its ability to engage followers in an interactive way. It is not just a passive medium. And by engaging followers, you not only increase their involvement with your page, but also expand your exposure to others as their own contacts see when they like, comment or share your content. [Read More](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-encourage-user-generated-content) 0 Comments [Click here to read/write comments](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-encourage-user-generated-content#comments-listing) Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) ## [Social Media Tip For Spas: Have A Plan](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-have-a-plan) ** Jan 31, 2020 11:18:15 AM **| **BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) - [Tweet](https://twitter.com/share) [![](https://www.jonespr.net/hubfs/Social%20Media%20Tip%20For%20Spas_%20Have%20A%20Plan.png) ](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-have-a-plan) When you first opened your spa, chances are you had a business plan. It spelled out the details of income and expenses, employees and services, hours and location, and all the other bits of information your bank or other financial backers wanted to know. It spelled out how you would succeed. That business plan probably also included at least a rudimentary marketing plan — how would you get the word out and bring customers in? [Read More](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-have-a-plan) 0 Comments [Click here to read/write comments](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-have-a-plan#comments-listing) Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) [Previous](https://www.jonespr.net/sm4smb/author/scott-muff/page/2) [View All Posts](https://www.jonespr.net/sm4smb/all) 0 Comments Search this site on Google Search Google ### A word from Scott ![scott-muff](https://www.jonespr.net/hs-fs/hub/402746/file-2687271563.png?width=74&name=file-2687271563.png)Here are just a few thoughts about social media and marketing I wanted to share with the world.  [Meet Scott](https://www.jonespr.net/scott-muff) ### Subscribe to the Social Media for Small Business Blog   [![Social Media for Small Business Med Spa Case Study](https://no-cache.hubspot.com/cta/default/402746/fef11d31-127b-42e2-9006-cfcc98664043.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/fef11d31-127b-42e2-9006-cfcc98664043) ### Popular Topics - [Social Media (16)](https://www.jonespr.net/sm4smb/tag/social-media) - [Planning (1)](https://www.jonespr.net/sm4smb/tag/planning) [info@jonespr.net ](mailto:info@jonespr.net) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97) ## Want to Keep Up? #### We’ll take you from where you are to where you want to be. 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