--- title: "Social Media Tip For Spas: Encourage User-Generated Content" description: User-generated content increases interaction with your social media accounts. image: https://www.jonespr.net/hubfs/Social%20Media%20Tip%20For%20Spas_%20Encourage%20User-Generated%20Content%20(1).png --- [![SM$SMBIcons-01](https://www.jonespr.net/hs-fs/hubfs/Facebook%20for%20SMBs/Company%20Images/SM$SMBIcons-01.png?width=855&height=855&name=SM$SMBIcons-01.png "SM$SMBIcons-01")](https://www.jonespr.net/)       # SOCIAL MEDIA FOR SMALL BUSINESS ### A blog dedicated to helping small business understand and use social media ## [Social Media Tip For Spas: Encourage User-Generated Content](https://www.jonespr.net/sm4smb/social-media-tip-for-spas-encourage-user-generated-content) ** Feb 4, 2020 9:00:00 AM **|**BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) [Facebook ](https://www.facebook.com/JONES.WeAreTheJoneses) [LinkedIn](https://www.linkedin.com/in/scottmuff) [Twitter ](https://twitter.com/scottmjonespr) [Tweet](https://twitter.com/share)   --> ![Social Media Tip For Spas_ Encourage User-Generated Content (1)](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Tip%20For%20Spas_%20Encourage%20User-Generated%20Content%20(1).png?width=550&name=Social%20Media%20Tip%20For%20Spas_%20Encourage%20User-Generated%20Content%20(1).png) One key benefit social media has over many other types of marketing is its ability to engage followers in an interactive way. It is not just a passive medium. And by engaging followers, you not only increase their involvement with your page, but also expand your exposure to others as their own contacts see when they like, comment or share your content. Another way of encouraging your followers to be interactive with your social media accounts is by inviting them to create their own content and sharing it with you. Some ways of encouraging user-generated content include setting up a selfie location in your business, offering drawings for prizes for followers who tag you in their videos, or hosting a contest for user-generated content such as videos. *(See how a campaign inviting the public to create YouTube videos about their financial aspirations was key to launching an online banking solution for FNBO Direct. [Download the case study here](https://www.jonespr.net/fnbo-case-study).)* In this [post, eConsultancy](https://econsultancy.com/creative-examples-user-generated-content-marketing/) outlines how six different brands, from the BBC to an Australian gaming and entertainment company, included user-generated content in their marketing strategies. Essentially, user-generated content is one more form of [word-of-mouth promotion](https://www.jonespr.net/inboundaccelerator/why-word-of-mouth-still-matters), leveraging the power of recommendations from those your prospective customers know and respect. Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0ce8b278-c1fd-4b70-8916-9000ddfb60bd.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0ce8b278-c1fd-4b70-8916-9000ddfb60bd) 0 Comments Search this site on Google Search Google ### Keeping up with Kristin ![KristinBW4.30.15](https://www.jonespr.net/hs-fs/hubfs/Images/KristinBW4.30.15.png?width=74&name=KristinBW4.30.15.png)I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  [Meet Kristin](https://www.jonespr.net/kristin-jones) ### Subscribe to the Social Media for Small Business Blog   [![Social Media for Small Business Med Spa Case Study](https://no-cache.hubspot.com/cta/default/402746/fef11d31-127b-42e2-9006-cfcc98664043.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/fef11d31-127b-42e2-9006-cfcc98664043) ### Popular Topics - [Social Media (16)](https://www.jonespr.net/sm4smb/tag/social-media) - [Planning (1)](https://www.jonespr.net/sm4smb/tag/planning) [info@jonespr.net ](mailto:info@jonespr.net) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97) ## Want to Keep Up? #### We’ll take you from where you are to where you want to be. [![JoinJonesTrans](https://www.jonespr.net/hs-fs/file-2455511430-png/Images/join_jonns_button.png)](https://www.jonespr.net/join-jones) ## Refer a Friend #### Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. ##### [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend) - ST. LOUIS OFFICE: 314.534.8187 #### ©2020 JONES PR