A blog dedicated to advancing inbound marketing and PR


Marketing Match-Up: Inbound vs Outbound When You Know Your ROI

December 08,2017 | BY: Kristin Jones

When I think about the statistics highlighted in this infographic, which come from HubSpot’s 2017 definitive annual report on the marketing industry, State of Inbound, I feel both reassurance and unease.

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Topics: Strategy, HubSpot, ROI

Are You Truly Doing Inbound Marketing?

November 02,2017 | BY: Kristin Jones

With the internet as a primary information source nearing 25 years in existence (Google turns 20 in September 2018), it seems unnecessary to give marketing strategies labels specific to that platform. After all, EVERYONE is online in some form, right?

Yet, we still do specify a few distinct areas of marketing, and for good reason. Not all online marketing is created equal.

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Topics: Planning, Inbound Marketing, Strategy, HubSpot

Quick Tip: Use HubSpot Reporting Data to Improve Your Blog

October 16,2017 | BY: Kristin Jones

One of the key benefits of using an inbound marketing content management solution like HubSpot is the reporting data provided back to your company.

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Topics: Blog, HubSpot, Analyze

Marketing Goals & Challenges for Small Businesses (infographic)

September 29,2017 | BY: Kristin Jones

Small business owners typically find themselves wearing many hats: sales associate, bookkeeper, facility manager, HR director, and often, marketing manager, plus head janitor, all rolled into one. In fact, nearly 1 in 5 say that their greatest marketing challenge is simply finding the time to do it.

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Topics: Inbound Marketing, HubSpot

What Marketing Automation Needs to Succeed (Infographic)

July 28,2017 | BY: Kristin Jones

Automation provides a full menu of tools for marketers today, increasing the efficiency of a wide range of tasks and efforts, from project management to social media posting and lead nurturing. But, according to a survey by Dun & Bradstreet and Ascend 2, almost 70 percent of B2B marketers are, at best, only marginally happy with their marketing automation.

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Topics: Strategy, HubSpot

Convince the C-Suite You Need Help with HubSpot

July 27,2017 | BY: Kristin Jones

You convinced your boss that inbound marketing is the way to go, and even got her to agree to signing up with HubSpot, the content management and marketing automation firm that revolutionized the approach.

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Topics: Planning, HubSpot

Quick Tip: Don’t Tackle HubSpot On Your Own

July 24,2017 | BY: Kristin Jones

We’ve said it before: successful inbound marketing, including using HubSpot’s suite of solutions, requires content. (See Why Marketing Automation and HubSpot Require Content.)

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Topics: Strategy, HubSpot

4 MORE Secrets of the Perfect HubSpot Partner Agency

July 20,2017 | BY: Kristin Jones

Last week, we looked at four key criteria to consider when choosing a marketing agency to help you maximize your inbound marketing results when using HubSpot’s comprehensive content management and marketing automation software. (4 Secrets of the Perfect HubSpot Partner Agency)

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Topics: Planning, HubSpot

Grade Your Marketing Agency’s Content Creation Performance (Quiz)

July 18,2017 | BY: Kristin Jones

Over the last three years, companies have been shifting their content creation from in-house staff to agency partners. 

In fact, in 2016, there was a 10 percent shift from in-house to outsourcing—that’s a big change in a single year.

And for good reason: Successful inbound marketing requires a lot of content, and many departments don’t have enough in-house staff to meet all of their content creation needs. Unfortunately, though, not all agencies give their clients the quality content  and service they deserve.

Take our quiz to find out what grade your agency earns in content creation.

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Topics: Strategy, HubSpot

Quick Tip: Choose An Agency That Hires Great Writers

July 17,2017 | BY: Kristin Jones

So you are looking for an inbound marketing agency, specifically one that help you make the most of your investment in HubSpot’s marketing automation and content management solutions. What criteria have you placed high on your list of must-haves?

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Topics: Planning, HubSpot


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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