A blog dedicated to advancing inbound marketing and PR


What Marketing Automation Needs to Succeed (Infographic)

July 28,2017 | BY: Kristin Jones

Automation provides a full menu of tools for marketers today, increasing the efficiency of a wide range of tasks and efforts, from project management to social media posting and lead nurturing. But, according to a survey by Dun & Bradstreet and Ascend 2, almost 70 percent of B2B marketers are, at best, only marginally happy with their marketing automation.

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Topics: Strategy, HubSpot

Convince the C-Suite You Need Help with HubSpot

July 27,2017 | BY: Kristin Jones

You convinced your boss that inbound marketing is the way to go, and even got her to agree to signing up with HubSpot, the content management and marketing automation firm that revolutionized the approach.

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Topics: Planning, HubSpot

Quick Tip: Don’t Tackle HubSpot On Your Own

July 24,2017 | BY: Kristin Jones

We’ve said it before: successful inbound marketing, including using HubSpot’s suite of solutions, requires content. (See Why Marketing Automation and HubSpot Require Content.)

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Topics: Strategy, HubSpot

4 MORE Secrets of the Perfect HubSpot Partner Agency

July 20,2017 | BY: Kristin Jones

Last week, we looked at four key criteria to consider when choosing a marketing agency to help you maximize your inbound marketing results when using HubSpot’s comprehensive content management and marketing automation software. (4 Secrets of the Perfect HubSpot Partner Agency)

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Topics: Planning, HubSpot

Grade Your Marketing Agency’s Content Creation Performance (Quiz)

July 18,2017 | BY: Kristin Jones

Over the last three years, companies have been shifting their content creation from in-house staff to agency partners. 

In fact, in 2016, there was a 10 percent shift from in-house to outsourcing—that’s a big change in a single year.

And for good reason: Successful inbound marketing requires a lot of content, and many departments don’t have enough in-house staff to meet all of their content creation needs. Unfortunately, though, not all agencies give their clients the quality content  and service they deserve.

Take our quiz to find out what grade your agency earns in content creation.

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Topics: Strategy, HubSpot

Quick Tip: Choose An Agency That Hires Great Writers

July 17,2017 | BY: Kristin Jones

So you are looking for an inbound marketing agency, specifically one that help you make the most of your investment in HubSpot’s marketing automation and content management solutions. What criteria have you placed high on your list of must-haves?

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Topics: Planning, HubSpot

4 Secrets of the Perfect HubSpot Partner Agency

July 13,2017 | BY: Kristin Jones

Inbound marketing isn’t easy to do alone, which is why more than 50 percent of B2B companies who use marketing technology (such as HubSpot’s inbound marketing platform) turn to outsourcing for at least a portion of their marketing automation implementation. (Source: Dun & Bradstreet, Optimize Your Marketing Automation)

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Topics: Strategy, HubSpot

Marketing Technology: Functional or Frustrating? (Infographic)

July 12,2017 | BY: Kristin Jones

Marketing technology solutions are supposed to make life easier for marketers and sales reps by automating processes, congregating information, and offering up data for analysis to improve.

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Topics: Planning, HubSpot

Signs You Need Help Maximizing Your HubSpot Investment

July 11,2017 | BY: Kristin Jones

Here’s the situation: Your company has committed to HubSpot because you know that inbound marketing is the right thing to do.

You know the stats:

  • Inbound leads cost 60 percent less than outbound leads.

  • Inbound-focused organizations are four times as likely to be effective.

But it isn’t working out the way you expected. You’re not alone.

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Topics: Inbound Marketing, HubSpot

Quick Tip: Commit the Needed Resources When Implementing HubSpot

July 10,2017 | BY: Kristin Jones

Signing onto a contract for an inbound marketing or marketing automation solution such as HubSpot isn’t cheap. A minimum investment in their “pro” content management, business blogging and lead nurturing automation will cost you more than $12,500 for the first year. Don’t throw that money away by failing to provide the additional resources needed to generate meaningful ROI.

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Topics: Planning, HubSpot


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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