A blog dedicated to advancing inbound marketing and PR


What Your Team Needs to Know to Make HubSpot Work

June 22,2017 | BY: Kristin Jones

You’ve decided to take the plunge and do inbound marketing right, using HubSpot, a pioneer in inbound marketing strategy and software solutions. But with a minimum investment that demands attention, you want to make sure you get a return on that investment.

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Topics: Inbound Marketing, HubSpot

Why Marketing Automation and HubSpot Require Content

June 20,2017 | BY: Kristin Jones

Blog posts. Downloadable offers such as whitepapers and case studies. Videos. Social media updates. Infographics. Podcasts. Contributed articles.

In a word: content.

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Topics: Content, HubSpot

How to Succeed with HubSpot: What You Need to Do the First Year

June 16,2017 | BY: Kristin Jones

Have you recently taken the plunge and signed up with HubSpot or another marketing automation service with high hopes for increasing your efficiency and effectiveness? Or are you considering making that investment soon?

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Topics: Planning, HubSpot

Finding The Time to Make HubSpot Work

June 13,2017 | BY: Kristin Jones

How much time does your department budget right now for inbound marketing? Is it enough?

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Topics: Strategy, HubSpot

3 Reasons HubSpot Isn’t Working For You

June 08,2017 | BY: Kristin Jones

Marketing automation with use of inbound marketing technology is growing rapidly, and many companies sign on thinking they will see website traffic, leads and sales quickly increase. 

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Topics: Planning, HubSpot

Snapshot of Marketing Priorities & Challenges in 2016

December 13,2016 | BY: Kristin Jones

Each year, HubSpot takes the pulse of marketing and sales departments around the world, seeking out information on what’s working, what is challenging, and where priorities lie for the coming year.

This annual State of Inbound report highlights the changes in marketing, sales, and technology over the last year with an eye toward what is coming down the road.

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Topics: Inbound Marketing, HubSpot

Top Technology Requests From Business Marketers (Infographic)

November 04,2016 | BY: Kristin Jones


What do business marketers most want from technology?

  1. Social marketing capabilities

  2. Ease of use

  3. Collaboration tools

  4. An integrated suite of capabilities

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Topics: Social Media, HubSpot

Take Action — Improve Marketing Analytics 

September 22,2015 | BY: Kristin Jones


Statistics are fun. Numbers you can play around with to prove or disprove your theories and opinions, to impress your friends and colleagues, or to back up your assertion that your efforts really are paying off.

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Topics: Closed-Loop Marketing, Strategy, HubSpot, Analytics, Statistics

Secret Trick to Improving Landing Page Conversions by 40%

September 18,2015 | BY: Kristin Jones


Sometimes little changes yield big results. But how do you know which changes are best?

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Topics: Lead Generation, Landing Pages, HubSpot, Metrics

An Inside Look At What 12 Months of Inbound Marketing Can Do

August 27,2015 | BY: Kristin Jones


You’ve been around the marketing block a time or two, so you understand that nothing is instant in the business world. The new fall outfit you will buy next month was chosen by the retailer back in February. The marketing campaign you are planning now won’t be implemented for another month or two, and then it will take time for leads to make their way through the entire sales funnel to be ready to buy.

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Topics: SEO, Sales Funnel, Lead Generation, Inbound Marketing, Content, Strategy, HubSpot, Metrics, Statistics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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