A blog dedicated to advancing inbound marketing and PR


Snapshot of Marketing Priorities & Challenges in 2016

December 13,2016 | BY: Kristin Jones

Each year, HubSpot takes the pulse of marketing and sales departments around the world, seeking out information on what’s working, what is challenging, and where priorities lie for the coming year.

This annual State of Inbound report highlights the changes in marketing, sales, and technology over the last year with an eye toward what is coming down the road.

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Topics: Inbound Marketing, HubSpot

Top Technology Requests From Business Marketers (Infographic)

November 04,2016 | BY: Kristin Jones


What do business marketers most want from technology?

  1. Social marketing capabilities

  2. Ease of use

  3. Collaboration tools

  4. An integrated suite of capabilities

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Topics: Social Media, HubSpot

Take Action — Improve Marketing Analytics 

September 22,2015 | BY: Kristin Jones


Statistics are fun. Numbers you can play around with to prove or disprove your theories and opinions, to impress your friends and colleagues, or to back up your assertion that your efforts really are paying off.

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Topics: Closed-Loop Marketing, Strategy, HubSpot, Analytics, Statistics

Secret Trick to Improving Landing Page Conversions by 40%

September 18,2015 | BY: Kristin Jones


Sometimes little changes yield big results. But how do you know which changes are best?

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Topics: Lead Generation, Landing Pages, HubSpot, Metrics

An Inside Look At What 12 Months of Inbound Marketing Can Do

August 27,2015 | BY: Kristin Jones


You’ve been around the marketing block a time or two, so you understand that nothing is instant in the business world. The new fall outfit you will buy next month was chosen by the retailer back in February. The marketing campaign you are planning now won’t be implemented for another month or two, and then it will take time for leads to make their way through the entire sales funnel to be ready to buy.

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Topics: SEO, Sales Funnel, Lead Generation, Inbound Marketing, Content, Strategy, HubSpot, Metrics, Statistics

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones


Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.


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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Presentations, Speaking, Statistics

Use SEO Metrics to Find & Fix Holes In Your Content

July 09,2015 | BY: Kristin Jones


Holes aren’t good. You wouldn’t want a hole in your socks, your bucket, or your car tire. And definitely not in a fishing net. You don’t want a hole in your inbound content strategy either. But unlike those others, content holes are harder to see and identify, unless you are diligently tracking and checking metrics.


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Topics: SEO, Sales Funnel, Lead Generation, Blog, Closed-Loop Marketing, Content, Strategy, HubSpot, Analytics, Metrics

Quick Tips to Keep Up: Promote Blog With Email Subscribers

June 08,2015 | BY: Kristin Jones


Increasing the frequency with which you blog can kick off a cascade of results that drive web visits and increase leads.  In an internal study of its customers, HubSpot found that businesses that blog more than once a week add 2x the subscribers of monthly blogs.  (Click to tweet!)

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Topics: Blog, HubSpot, Statistics

How to Link Keywords to Profits

May 14,2015 | BY: Kristin Jones


In a web-based world, it is hard to over-emphasize the importance of search engine optimization (SEO) and the use of keywords in driving traffic to your website.  After all, according to Marketing Sherpa, 70 percent of "clicks" on search results go to the organic results. (Click to tweet!)  Of those, 70 percent, 60 percent of searchers click on the top three results. (Click to tweet!)  And 75 percent of searchers never scroll past the first page of results (Click to tweet!)

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Topics: SEO, Lead Generation, Inbound Marketing, Closed-Loop Marketing, Content, Strategy, HubSpot, Analytics

4 Keys to Creating Successful Inbound Lead Generation Campaigns

May 07,2015 | BY: Kristin Jones

No matter what kind of marketing campaign you are designing, there is one overarching goal: lead generation.

Marketers who have embraced inbound marketing recently told HubSpot that nearly half of their sales leads come from inbound sources.  B2B companies track 44 percent of leads to inbound; B2C put the figure at 48 percent. (Click to tweet!)

A winning inbound lead generation campaign will contain four crucial elements: an offer, a call-to-action, a landing page, and a form.  Let's look at what role each element plays.


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Topics: Calls-to-action, Lead Generation, Landing Pages, Inbound Marketing, HubSpot


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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