A blog dedicated to advancing inbound marketing and PR


Quick Tip: Target Your Marketing With Detailed Customer Personas

September 04,2017 | BY: Kristin Jones

Pop quiz: Who is your best customer?

5 … 4 …. 3 … 2 …

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Topics: Planning, Personas

3 Reasons You Need Customer Personas

August 29,2017 | BY: Kristin Jones

As marketers tackle branding—whether introducing a completely new brand or rebranding an existing company, product or service—the most focus is rightly on defining what the brand means. But there is another step that too many people overlook: defining the customer.

Who is buying your product or service?

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Topics: Personas, Sales

What Inbound Leads Need to See in the Decision Stage

July 06,2017 | BY: Kristin Jones

When planning a complete inbound marketing campaign, it is essential to plan out the content you will use at every step along the way.

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Topics: Inbound Marketing, Personas

Quick Tip: Don’t Forget Buyer Personas

April 24,2017 | BY: Kristin Jones

There are a lot of moving parts to keep track of when creating a new brand identity.

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Topics: Branding, Personas

Match Marketing Content to the Brain’s Behavior

April 19,2017 | BY: Kristin Jones

Planning your inbound marketing content starts with an overall strategy, but then involves determining precisely how to present each message or collection of information.

Improve the results of your content by considering how your intended customer’s brain processes different formats.

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Topics: Branding, Personas

How to Plan Content to Build Awareness

March 30,2017 | BY: Kristin Jones

Developing inbound marketing campaigns requires carefully planning content for each stage of the sales funnel (aka buyers journey). Regardless of which specific method of segmenting you use (see three ways to consider the sales cycle here) the first level of content most prospects encounter will be designed to build awareness and introduce readers to your key areas of focus.

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Topics: Content, Personas

Quick Tip: Match Your Content to Your Customer Personas

October 24,2016 | BY: Kristin Jones


Take a few minutes to think about the content you have created lately. Who are you trying to reach with it?

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Topics: Content, Personas

5 Secrets to Humanizing Your Lead Nurturing Emails

September 13,2016 | BY: Kristin Jones

We’ve detailed the benefits of using automated lead nurturing to initiate and continue a conversation with website visitors who convert into leads:

And, of course, providing instant response to interested visitors at a time when 25-50 percent of sales go to the vendor that responds first.

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Topics: Lead Nurturing, Personas

Create A Content Library Your Customers Can Use

August 02,2016 | BY: Kristin Jones

I call myself an “inbound marketing evangelist,” preaching the potential of inbound marketing and content to attract website visitors, convert them into leads and nurture them toward a sale.

I also believe in following my own advice, which is why JONES has developed an extensive library of content ready for our blog readers, leads, customers, and others to mine for the information and tools they need.

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Topics: Content, Personas

Four Steps to Setting Your Definition of a Marketing Qualified Lead

May 10,2016 | BY: Kristin Jones


How do you know when a lead, particularly one generated through inbound marketing tactics, is ready to be sent on to the sales department?

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Topics: Lead Generation, Personas


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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