A blog dedicated to advancing inbound marketing and PR


Quick Tip: Match Your Content to Your Customer Personas

October 24,2016 | BY: Kristin Jones


Take a few minutes to think about the content you have created lately. Who are you trying to reach with it?

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Topics: Content, Personas

5 Secrets to Humanizing Your Lead Nurturing Emails

September 13,2016 | BY: Kristin Jones

We’ve detailed the benefits of using automated lead nurturing to initiate and continue a conversation with website visitors who convert into leads:

And, of course, providing instant response to interested visitors at a time when 25-50 percent of sales go to the vendor that responds first.

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Topics: Lead Nurturing, Personas

Create A Content Library Your Customers Can Use

August 02,2016 | BY: Kristin Jones

I call myself an “inbound marketing evangelist,” preaching the potential of inbound marketing and content to attract website visitors, convert them into leads and nurture them toward a sale.

I also believe in following my own advice, which is why JONES has developed an extensive library of content ready for our blog readers, leads, customers, and others to mine for the information and tools they need.

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Topics: Content, Personas

Four Steps to Setting Your Definition of a Marketing Qualified Lead

May 10,2016 | BY: Kristin Jones


How do you know when a lead, particularly one generated through inbound marketing tactics, is ready to be sent on to the sales department?

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Topics: Lead Generation, Personas

Find Fans Who Will Praise Your Business Blog

January 26,2016 | BY: Kristin Jones

What is your first thought when you hear the word “evangelist”?

For those of us over the age of 40, it might have the suffix “tele-“ at the beginning and bring to mind charismatic and flamboyant television preachers from the days when there were only 20 cable channels and streaming video was decades away.

While it often has religious connotations, it can also mean an “enthusiastic advocate” for something. Me? I’m an inbound marketing evangelist - just read my bio. It says so right there.

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Topics: Blog, Personas, Strategy

Find The Blogging Balance That Is Just Right

August 04,2015 | BY: Kristin Jones


Do you remember that one guy from high school? You know the one: the hotshot who couldn’t stop talking about that time he won the game with a three-pointer at the buzzer, and how he really ripped up the slopes on his ski vacation, and how tough it is deciding which girl to ask to prom (because they all want to go with him), and …

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Topics: Blog, Content, Personas, Personalization

Write It and They Will Come

August 03,2015 | BY: Kristin Jones


When visitors come to your website, they are looking for information. The more relevant content you provide, the more traffic you will attract, according to HubSpot’s customers


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Topics: Content, Personas, Strategy

7 Criteria for Evaluating Calls-to-Action

May 26,2015 | BY: Kristin Jones

If you thought you left report cards behind the day you received your diploma, it’s time to think again. Scoring yourself and your work with concrete numbers is one of the best ways to evaluate and improve.

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Topics: Calls-to-action, Sales Funnel, Lead Generation, Personas

Do These 8 Things Before Hiring an Inbound Marketing Agency

June 27,2014 | BY: Kristin Jones

1. Clarify your financial goals

Before starting an inbound marketing program you need to clarify your financial goals, in particular:

  1. Make sure you know how much monthly new revenue your inbound marketing program needs to drive to support business growth.

  2. Calculate how many new customers you will need each month to generate the amount of revenue you desire.

These two numbers are vital to setting up a successful inbound program. (Marketing is only successful if it helps accomplish business goals.) These calculations will help you and your agency determine how many website visitors you need to attract and funnel through the sales cycle in order to meet revenue goals.


2. Identify your buyer segments

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Topics: Calls-to-action, SEO, Sales Funnel, Lead Nurturing, Lead Generation, Website, Social Media, Blog, Inbound Marketing, Personas, Strategy, Metrics, Personalization


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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