--- title: 6 Steps To Effective Content Creation (infographic) description: "6 Steps To Effective Content Creation One in three marketers say relevant content creation is their greatest challenge. Here is how to tackle that challenge and win." image: https://www.jonespr.net/hubfs/6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)%20(1).png --- [![](https://www.jonespr.net/hubfs/6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)%20(1).png) ](https://www.jonespr.net/eight-arms-blog/6-steps-to-effective-content-creation-infographic) # 6 Steps To Effective Content Creation (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![6 Steps To Effective Content Creation (infographic)6 Steps To Effective Content Creation (infographic) (1)](https://www.jonespr.net/hs-fs/hubfs/6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)%20(1).png?width=550&name=6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)%20(1).png) When asked which SEO tactic is most effective at improving search rankings and driving website traffic, 75 percent of marketers agree it is this: **RELEVANT CONTENT CREATION.** Sounds easy, right? Unfortunately, it isn’t. In fact, 1 in 3 marketers say content creation is their greatest challenge. Do you agree? If you are struggling with how to create great marketing content, try following the six steps outlined here. ![Jones-infographic-inbound-marketing-content-creation-checklistDraft3](https://www.jonespr.net/hs-fs/hubfs/Jones-infographic-inbound-marketing-content-creation-checklistDraft3.png?width=1043&name=Jones-infographic-inbound-marketing-content-creation-checklistDraft3.png) Want to learn more? Check out these links for more tips on how to implement each step in effective content creation. **1. Create a written strategy for each campaign.** [Working together as a team—both in-house stakeholders and any agency involved in your marketing content development—to create a strategy](https://www.jonespr.net/inboundaccelerator/working-with-your-agency-or-team-to-plan-content) improves buy-in, message consistency, and the final product and performance. **2. Create at least one downloadable asset for each campaign.** [These assets](https://www.jonespr.net/inboundaccelerator/5-downloadable-assets-to-kick-off-your-next-inbound-marketing-campaign), and the landing page forms visitors complete to access them, are the key to online lead capture. **3. Publish at least 16 blog posts each month.** We have the tools that make your blog planning and writing simpler, with a calendar, templates, checklists and more in our [Business Blog Toolkit](https://www.jonespr.net/business-blog-tool-kit). **4. Create visual content such as infographics and videos.** We’ve identified [7 characteristics of the best infographics](https://www.jonespr.net/inboundaccelerator/7-characteristics-of-the-best-infographics-in-an-infographic) and [53 facts and stats about marketing videos](https://www.jonespr.net/inboundaccelerator/53-facts-stats-about-marketing-videos) to get you started. **5. Submit bylined articles to industry media**. When you [get your CEO published](https://www.jonespr.net/lp-how-to-get-your-ceo-published), you build thought leadership and name recognition through the kinds of [trustworthy sources B2B buyers turn to](https://www.jonespr.net/inboundaccelerator/content-b2b-buyers-want-most-infographic) when seeking information and solutions. **6. Ensure the quality of your content by using experienced professionals.** Whether you are [hiring new team members](https://www.jonespr.net/inboundaccelerator/lessons-from-15-years-how-to-hire-the-right-people-work-with-the-right-clients) or [choosing an inbound marketing agency](https://www.jonespr.net/inboundaccelerator/5-benefits-of-working-with-an-inbound-marketing-agency) to assist with your content creation and other marketing needs, focus on quality, experience, and knowledge of your industry. Content creation is just one aspect of your overall integrated marketing and public relations approach to growing your business. Download our [Inbound Marketing Scorecard](https://www.jonespr.net/lp-rate-your-inbound-marketing-scorecard) for a complete 30-point list of steps to take and strategies to implement to improve your inbound marketing performance and ROI. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Healthcare Marketers_ Content Creation Priorities for 2018-1](https://www.jonespr.net/hs-fs/hubfs/Healthcare%20Marketers_%20Content%20Creation%20Priorities%20for%202018-1.jpg?width=352&name=Healthcare%20Marketers_%20Content%20Creation%20Priorities%20for%202018-1.jpg) ](https://www.jonespr.net/eight-arms-blog/healthcare-marketers-content-creation-priorities-for-2018) ### [Healthcare Marketers: Content Creation Priorities for 2018](https://www.jonespr.net/eight-arms-blog/healthcare-marketers-content-creation-priorities-for-2018) [![](https://www.jonespr.net/hs-fs/hubfs/JONESBlog-May20-2020-content-marketing-challenges.png?width=352&name=JONESBlog-May20-2020-content-marketing-challenges.png) ](https://www.jonespr.net/eight-arms-blog/how-could-an-agency-partner-help-you) ### [How Could An Agency Partner Help You?](https://www.jonespr.net/eight-arms-blog/how-could-an-agency-partner-help-you) [![Limited Resources Hamper Content Creation Efforts ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_360_Content.jpg?width=352&name=Blog_360_Content.jpg) ](https://www.jonespr.net/eight-arms-blog/limited-resources-hamper-content-creation-efforts) ### [Limited Resources Hamper Content Creation Efforts ](https://www.jonespr.net/eight-arms-blog/limited-resources-hamper-content-creation-efforts) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2020-02-01T13:37:10.929Z", "datePublished" : "2020-01-24T14:00:00.000Z", "headline" : "6 Steps To Effective Content Creation (infographic)", "image" : [ "https://www.jonespr.net/hubfs/6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)6%20Steps%20To%20Effective%20Content%20Creation%20(infographic)%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/6-steps-to-effective-content-creation-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```