Inbound marketing works through a powerful, yet simple, four-step process:
1. Attract visitors.
2. Convert leads.
3. Close customers.
4. Delight fans.
Simple, right? Yes, it is. But simple is not the same as easy, and successful implementation of the inbound marketing process requires understanding the strategies that drive each step.
Brian Downard & Co. provide a great snapshot in this infographic of 21 inbound marketing strategies, including the strategies we have used with our own inbound marketing for JONES and our clients.
Take a look inside a complete campaign for Primaris, which walks through Steps 1 through 3 in this downloadable example: Creating a Winning Inbound Program.
While the infographic at the end of this post touches on the basics of each of these strategy points, I know you’d love to go deeper. Here are links to additional blog posts with details on how to maximize the impact of many of the strategies mentioned above:
Now, check out this fantastic infographic!