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At a time when marketing departments are reassessing strategies and adapting to the economic upheaval of a global pandemic that started 18 months ago, many CMOs are looking for ways to address marketing needs to generate and nurture leads, create the high-quality content needed, and yet work within a budget and work environment that require flexibility and a wide range of skills.
Read MoreTopics: HubSpot, Agency Partners
Lead generation can happen in many ways. Which tactics you choose will depend on your product and your target market. Many brands will combine the two primary styles of lead generation—inbound and outbound—in some way.
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Outsourcing some aspect of a marketing program is a reality for half of all marketers today. There are simply so many tasks to be performed and channels to understand that doing everything within a small department is often impossible.
Read MoreTopics: Collaboration, HubSpot, Management, Agency Partners
If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.
Read MoreTopics: Planning, HubSpot, Marketing Automation
When it comes to B2B marketing, your social media strategy must include LinkedIn. You may not necessarily need to use paid promotions, but carefully crafted organic content can be key in establishing your company’s brand position, as well as driving traffic to your website.
Read MoreTopics: Social Media, Planning, HubSpot
Do you know what your email campaigns look like when the reach the intended targets? Consider all the different places that your emails may be opened — even B2B emails are no longer opened strictly on desktop or laptop devices.
Read MoreTopics: Inbound Marketing, HubSpot
Inbound marketing relies on a number of processes to pull together complete campaigns that drive website traffic, capture leads and convert leads into sales.
Read MoreTopics: Inbound Marketing, HubSpot, Infographics, Content Strategy
Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).
Read MoreTopics: HubSpot, Sales, Infographics, Sales-Marketing Alignment, Agency Partners
Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.
Read MoreTopics: Strategy, HubSpot, Resourcing, Management, Agency Partners
I’ve talked recently about using conversion rates to pinpoint your most effective inbound marketing elements — which offers, landing pages and blog posts most consistently generate new online leads — so let’s continue geeking out about metrics and numbers for just a bit. While I love the creative process of developing marketing strategies and campaign materials, I also love seeing the results in cold, hard data.
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I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
