Eight Arms (85)

Eight Arms (85)

A blog for B2B tech marketers who do it all.

Octavia

Two More Marketing Metrics Your Boss Actually Cares About

Two More Marketing Metrics Your Boss Actually Cares About

Why Brand Experiences Fall Short of Expectations

Use Our Fit/Interest Matrix to Calculate Lead Potential

Use Our Fit/Interest Matrix to Calculate Lead Potential

Quick Tip: 4 LinkedIn Opportunities for Business Blog Promotion

Quick Tip: 4 LinkedIn Opportunities for Business Blog Promotion

Which B2B Industries Are Making Social Media Work?

Which B2B Industries Are Making Social Media Work?

Three Rules for Writing Must-Click CTA Copy

Three Rules for Writing Must-Click CTA Copy

What You Gain When Marketing & Sales Are Aligned

What You Gain When Marketing & Sales Are Aligned

Don’t Make This Mistake: Ignoring Blog Analytics

Don’t Make This Mistake: Ignoring Blog Analytics

Quick Tip: Take SEO Strategy Off-Site

Quick Tip: Take SEO Strategy Off-Site

The Habits of Frequently Shared Business Blog Posts

The Habits of Frequently Shared Business Blog Posts

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