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In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.
Read MoreTopics: Content, Content Marketing, Enterprise Software
LinkedIn is the social media channel of the business world, focused on networking, B2B connections, and professional development. It can play an important role for businesses not only from a traditional marketing standpoint of reaching potential customers, but also establishing a brand and reputation regarding employment, civic involvement, and industry leadership.
Read MoreTopics: Social Media, Content Marketing
If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.
Read MoreTopics: SEO, Social Media, Video, Email, Content Marketing
Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.
Read MoreTopics: Planning, Strategy, Infographics, Content Marketing, Content Strategy
Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.
Read MoreTopics: Sales Funnel, Content Creation, Content Marketing
When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.
Read MoreTopics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy
Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.
Read MoreTopics: Inbound Marketing, Strategy, Content Marketing, Content Strategy
Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.
Read MoreTopics: Landing Pages, Personalization, Content Marketing, Content Strategy
LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)
Read MoreTopics: Social Media, Content Marketing, Content Strategy
While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.
Read MoreTopics: Email, Content Marketing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
