INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

If Content Marketing Were a Cocktail Party …

December 20,2017 | BY: Kristin Jones

New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.

Read More

Topics: Planning, Strategy, Infographics

What’s Changing Marketing Today? [Marketing Infographic]

December 15,2017 | BY: Kristin Jones

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

Read More

Topics: Inbound Marketing, Statistics, Infographics

Marketing Match-Up: Inbound vs Outbound When You Know Your ROI

December 08,2017 | BY: Kristin Jones

When I think about the statistics highlighted in this infographic, which come from HubSpot’s 2017 definitive annual report on the marketing industry, State of Inbound, I feel both reassurance and unease.

Read More

Topics: Strategy, HubSpot, Infographics

Marketing Infographic: Where Alignment & Effectiveness Intersect

December 01,2017 | BY: Kristin Jones

Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.

Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.

Read More

Topics: Inbound Marketing, Statistics, Infographics, Sales-Marketing Alignment

Infographic: What The Pros Are Saying About Inbound Marketing 

November 17,2017 | BY: Kristin Jones

While some priorities will always be at the top of the list for marketers—such as turning leads into customers—the 2017 version of HubSpot’s annual State of Inbound Report is showing the influence of changing consumer habits.

Read More

Topics: Inbound Marketing, Statistics, Infographics

What Small Business Digital Marketing Looks Like [infographic]

November 03,2017 | BY: Kristin Jones

I’m a small business owner, so I understand the challenges. And I know that one of the key challenges small business owners run up against is finding the time to handle marketing, including digital marketing, amongst all of the other tasks that demand time—employee management and hiring, cash flow, strategy, customer service, and, depending on the type of business, manufacturing, sales, and more.

Read More

Topics: Analytics, Resourcing, Infographics, Agency Partners

Trends in How Businesses Use Marketing Videos [infographic]

October 27,2017 | BY: Kristin Jones

The world of marketing videos is rapidly expanding, with dozens of channels and ways of utilizing the visual medium to reach prospects. While some uses are ubiquitous and widely accepted, such as social media, others are still in the growth stages or effective only in specific circumstances.

Read More

Topics: Social Media, Content, Video, Infographics

When Creating Marketing Videos, Details Matter [infographic]

October 20,2017 | BY: Kristin Jones

 

It can be hard to define what makes a great marketing video, or even for viewers to identify what they liked about a marketing video that gave them a positive impression of the brand or product involved.

But nearly everyone can name things about a video that turned them off.

Read More

Topics: Content, Strategy, Video, Infographics, Content Creation

What Consumers & Businesses Say About Explainer Videos [infographic]

October 13,2017 | BY: Kristin Jones

If you are just dipping your toes into the ocean of video marketing, an explainer video is a great place to start.

Read More

Topics: Content, Video, Infographics

Video Marketing Statistics: Are You Using Video? (Infographic)

October 06,2017 | BY: Kristin Jones

As more and more consumers say they would rather learn about products from videos than text (79 percent, up from 69 percent in 2016), businesses are responding.

Read More

Topics: Statistics, Video, Infographics

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas