--- title: Incentivize Loyalty description: Learn how JONES creates enviable brands by incentivizing loyalty. --- [![JONES PR & Marketing](https://www.jonespr.net/hs-fs/hubfs/JonesLogo-RGB-1.png?width=1800&height=600&name=JonesLogo-RGB-1.png "JONES PR & Marketing")](https://www.jonespr.net/)       # HOW WE CREATE ENVIABLE BRANDS Our process takes you from where you are to where you want to be. Everything from your brand platform, to content strategy, to nurturing, to customer engagement must be in sync to win and retain customers. Our methodology aligns marketing efforts and transforms you into the envy of your industry. ![Incentivize loyalty - JONES](https://www.jonespr.net/hs-fs/file-2654209292-png/new_img/loyalty_icon.png "Incentivize loyalty - JONES") # INCENTIVIZE LOYALTY [![left_arrow](https://www.jonespr.net/hs-fs/file-2609946554-png/new_img/left_arrow.png)](https://www.jonespr.net/analyze) [![right_Icon](https://www.jonespr.net/hs-fs/file-2592612341-png/new_img/right_arrow.png)](https://www.jonespr.net/cross-strategy) - [![](https://www.jonespr.net/hs-fs/file-2614529250-png/new_img/math_icon.png?t=1429009845245)](https://www.jonespr.net/do-the-math) - [![](https://www.jonespr.net/hs-fs/file-2619312485-png/new_img/brand_icon.png?t=1429009845245)](https://www.jonespr.net/position-your-brand) - [![](https://www.jonespr.net/hs-fs/file-2625898190-png/new_img/build_icon.png?t=1429009845245)](https://www.jonespr.net/content-strategy) - [![](https://www.jonespr.net/hs-fs/file-2619437227-png/new_img/value_icon.png?t=1429009845245)](https://www.jonespr.net/create-valuable-content) - [![](https://www.jonespr.net/hs-fs/file-2612954841-png/new_img/visitor_icon.png?t=1429009845245)](https://www.jonespr.net/attract-visitors) - [![](https://www.jonespr.net/hs-fs/file-2633511288-png/new_img/leads_icon.png?t=1429009845245)](https://www.jonespr.net/convert-to-leads) - [![](https://www.jonespr.net/hs-fs/file-2636964694-png/new_img/nurture_icon.png?t=1429009845245)](https://www.jonespr.net/lead-nurture) - [![](https://www.jonespr.net/hs-fs/file-2632646156-png/new_img/qualify-leads.png?t=1429009845245)](https://www.jonespr.net/qualify-leads) - [![](https://www.jonespr.net/hubfs/new_img/sales_icon.png?t=1429009845245)](https://www.jonespr.net/enable-sales) - [![](https://www.jonespr.net/hs-fs/file-2659622982-png/new_img/analyze.png?t=1429009845245)](https://www.jonespr.net/analyze) - [![](https://www.jonespr.net/hs-fs/file-2654209292-png/new_img/loyalty_icon.png?t=1429009845245)](https://www.jonespr.net/incentivize-loyalty) - [![](https://www.jonespr.net/hs-fs/file-2665031080-png/new_img/upsell_icon.png?t=1429009845245)](https://www.jonespr.net/cross-strategy) - [![](https://www.jonespr.net/hs-fs/file-2669137270-png/new_img/engage_icon.png?t=1429009845245)](https://www.jonespr.net/retain-customers) ### Referrals are the Most Trusted Form of Advertising  **84% of consumers trust word of mouth advertising ** when it comes from someone they know personally. ![Referrals are the most trusted form of advertising - JONES](https://www.jonespr.net/hs-fs/file-2654209297-png/new_img/loyalty_84pct.png?width=194&name=loyalty_84pct.png "Referrals are the most trusted form of advertising - JONES") More importantly, **84% of consumers act on word of mouth advertising**  when it comes from someone they know personally.   #### Get Referrals Referrals are not automatic. Sure, some “just happen,” but most occur because you do something to trigger the referral. Create a referral-generation plan using our proven process.   ![Satisfied customers are willing to refer products and services - JONES](https://www.jonespr.net/hs-fs/file-2654209277-png/new_img/loyalty_83pct.png "Satisfied customers are willing to refer products and services - JONES") 83% of satisfied customers are willing to refer products and services. ##### Customer Referral Process ![Customer referral process - JONES](https://www.jonespr.net/hs-fs/file-2654209302-png/new_img/loyalty_referal_process.png "Customer referral process - JONES") ### Create and Reward Brand Ambassadors Implement a rewards program to encourage actions — survey participation, customer renewals, social media engagement and more — that support specific business objectives. ![Create and reward brand ambassadors - JONES](https://www.jonespr.net/hs-fs/file-2664096210-png/new_img/loyalty_reward1.png?width=273&name=loyalty_reward1.png "Create and reward brand ambassadors - JONES") ![Create and reward brand ambassadors - JONES](https://www.jonespr.net/hs-fs/file-2654209282-png/new_img/loyalty_reward2.png?width=273&name=loyalty_reward2.png "Create and reward brand ambassadors - JONES") Build an army of brand ambassadors and reward them with the help of **Ambassador**, the referral solution Jones uses to help track referrals, measure ROI and increase conversions. ![Build an army of brand ambassadors - JONES](https://www.jonespr.net/hs-fs/file-2664106265-png/new_img/loyalty_persons.png "Build an army of brand ambassadors - JONES") ![Develop a beta customer program - JONES](https://www.jonespr.net/hs-fs/file-2664106260-png/new_img/loyalty_starts.png "Develop a beta customer program - JONES") ### Develop a Beta Customer Program Utilize beta testers to gain product reviews, customer feedback, case study participation and other insights in return for incentives. ![Happy customers are more likely to become repeat customers - JONES](https://www.jonespr.net/hs-fs/file-2654209287-png/new_img/loyalty_79pct.png "Happy customers are more likely to become repeat customers - JONES") **Customers who are willing to spread the word about your brand** are 79% more likely to become repeat customers according to research by Deloitte. [info@jonespr.net ](mailto:info@jonespr.net) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97) ## Want to Keep Up? #### We’ll take you from where you are to where you want to be. [![JoinJonesTrans](https://www.jonespr.net/hs-fs/file-2455511430-png/Images/join_jonns_button.png)](https://www.jonespr.net/join-jones) ## Refer a Friend #### Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. ##### [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend) - ST. LOUIS OFFICE: 314.534.8187 #### ©2020 JONES PR