How Do YOU Use Content In Your Marketing? (Infographic)

Creating content is one piece of the inbound marketing puzzle, but just as important is your strategy for distributing content to reach key audiences. According to a survey by Content Marketing Institute and Marketing Profs, the average B2B organizations uses eight different tactics for distributing or promoting content.

Which of these tactics are you using?

• Social media?

• Business blog?

• Email newsletters?

• In-person events?

• Video?

• Infographics?

• Webinars?

• Online presentations?

• Illustrations or photos?

• Bylined articles?

A complete inbound marketing campaign should incorporate many different types of content and ways of promoting that content. Download an example of a complete campaign created for one of our successful inbound marketing clients to see how it all fits together, from blog to social media to bylined articles and lead nurturing emails.