--- title: How Do YOU Use Content In Your Marketing? (Infographic) description: "How B2B Marketers Create & Use Content See which formats and distribution channels rise to the top." image: https://www.jonespr.net/hubfs/How%20Do%20YOU%20Use%20Content%20In%20Your%20Marketing_%20(Infographic).jpg --- [![](https://www.jonespr.net/hubfs/How%20Do%20YOU%20Use%20Content%20In%20Your%20Marketing_%20(Infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/how-do-you-use-content-in-your-marketing-infographic) # How Do YOU Use Content In Your Marketing? (Infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![How Do YOU Use Content In Your Marketing_ (Infographic)](https://www.jonespr.net/hs-fs/hubfs/How%20Do%20YOU%20Use%20Content%20In%20Your%20Marketing_%20(Infographic).jpg?width=1043&name=How%20Do%20YOU%20Use%20Content%20In%20Your%20Marketing_%20(Infographic).jpg) Creating content is one piece of the inbound marketing puzzle, but just as important is your strategy for distributing content to reach key audiences. According to a [survey](https://www.slideshare.net/mprofs/b2b-content-marketing-2018-benchmarks-budgets-trends-north-america) by Content Marketing Institute and Marketing Profs, the average B2B organizations uses eight different tactics for distributing or promoting content. Which of these tactics are you using? - [Social media?](https://www.jonespr.net/inboundaccelerator/topic/social-media) - [Business blog?](https://www.jonespr.net/inboundaccelerator/topic/blog) - [Email newsletters?](https://www.jonespr.net/inboundaccelerator/6-essential-email-marketing-tips-for-2018) - [In-person events?](https://www.jonespr.net/inboundaccelerator/client-success-west-turns-original-research-into-lead-generation-media-coverage) - [Video?](https://www.jonespr.net/inboundaccelerator/topic/video) - [Infographics?](https://www.pinterest.com/JONESMarketing/jones-infographics/) - Webinars? - Online presentations? - Illustrations or photos? - [Bylined articles?](https://www.jonespr.net/inboundaccelerator/topic/bylined-articles)   A complete inbound marketing campaign should incorporate many different types of content and ways of promoting that content. [Download an example of a complete campaign](https://www.jonespr.net/creating-a-winning-inbound-marketing-program) created for one of our successful inbound marketing clients to see how it all fits together, from blog to social media to bylined articles and lead nurturing emails.   ![WB_024_JPR_Create-Distribute_Content_Infographic copy](https://www.jonespr.net/hs-fs/hubfs/WB_024_JPR_Create-Distribute_Content_Infographic%20copy.jpg?width=1042&name=WB_024_JPR_Create-Distribute_Content_Infographic%20copy.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Your YouTube Guide to What, When and How Often to Post](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/August%202020/August%2021%20Blog%20Header-01.jpg?width=352&name=August%2021%20Blog%20Header-01.jpg) ](https://www.jonespr.net/eight-arms-blog/youtube-guide-infographic) ### [Your YouTube Guide: What, When & How Often To Post (infographic)](https://www.jonespr.net/eight-arms-blog/youtube-guide-infographic) [![B2B Marketing Content Preferences (infographic)](https://www.jonespr.net/hs-fs/hubfs/Adobe%20Spark%20(60).jpg?width=352&name=Adobe%20Spark%20(60).jpg) ](https://www.jonespr.net/eight-arms-blog/b2b-marketing-content-preferences-you-need-to-know-infographic) ### [B2B Marketing Content Preferences You Need to Know [infographic]](https://www.jonespr.net/eight-arms-blog/b2b-marketing-content-preferences-you-need-to-know-infographic) [![does your business blog reflect your brand.jpg](https://www.jonespr.net/hs-fs/hubfs/does%20your%20business%20blog%20reflect%20your%20brand.jpg?width=352&name=does%20your%20business%20blog%20reflect%20your%20brand.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) ### [Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2018-12-14T14:00:01.658Z", "datePublished" : "2018-12-14T14:00:00.000Z", "headline" : "How Do YOU Use Content In Your Marketing? 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