--- title: How We Do It description: How JONES creates enviable brands. Our process takes you from where you are to where you want to be. --- [![JONES PR & Marketing](https://www.jonespr.net/hs-fs/hubfs/JonesLogo-RGB-1.png?width=1800&height=600&name=JonesLogo-RGB-1.png "JONES PR & Marketing")](https://www.jonespr.net/)       # HOW WE CREATE ENVIABLE BRANDS Our process takes you from where you are to where you want to be. ## You want marketing that drives conversions. You want to convert web visitors into leads, leads into customers, and customers into brand ambassadors. To get there, every part of your brand must work together to communicate the right message in the right way. ## The Problem One of the biggest marketing challenges brands face is **creating a seamless buyer’s experience** that turns leads into loyal customers. ## Sound Familiar? More than 5000 marketers ranked their top marketing struggles. Predictably, many are linked to lead generation and the buyer’s journey.  ### A FEW OF THE TOP 10 - # #2 Producing high-quality leads - # #7 Building deep customer relationships - # #8 Creating a personalized cross-channel experience - # #9 Integration of marketing tools/systems *Source: Salesforce, 2015 State of Marketing Report * It isn't easy to attract leads, build relationships, and create a personalized customer experience. It is even harder to do those things when your PR, marketing, sales and   other divisions work independently of each other. ## What is the solution? To get the results you want, you need marketing integration. You need everything from your brand platform, to content strategy, to nurturing, to customer engagement to be in sync.   ## Jones can get you there. Our 13‐point methodology aligns your marketing efforts. Here’s how we do it: ![JONES 13‐point methodology aligns marketing efforts](https://www.jonespr.net/hs-fs/hubfs/new_img/doit_section4_img.png?width=729&name=doit_section4_img.png "JONES 13‐point methodology aligns marketing efforts") ## Our process starts with strategic planning. Getting where you want to go requires having an end result in mind and a plan to get there. Jones gives you both. We identify your goals and design a complete integrated marketing plan to help you meet them. ![JONES 13‐point methodology aligns marketing efforts](https://www.jonespr.net/hs-fs/hubfs/new_img/doit_section5_img.png?width=344&name=doit_section5_img.png "JONES 13‐point methodology aligns marketing efforts") ## [![Do the math- JONES](https://www.jonespr.net/hs-fs/file-2614529250-png/new_img/math_icon.png "Do the math- JONES")](https://www.jonespr.net/do-the-math) ### Do The Math We start with the destination in  mind and calculate the amount of revenue, new customers and website traffic marketing needs to generate. [LEARN MORE * *](https://www.jonespr.net/do-the-math) ## [![Position Your Brand- JONES](https://www.jonespr.net/hs-fs/file-2619312485-png/new_img/brand_icon.png "Position Your Brand- JONES")](https://www.jonespr.net/position-your-brand) ### Position Your Brand Jones brands to inspire and connect with your audience. We give you messaging that  transforms the conversation, articulates a vision and links to a larger purpose. [LEARN MORE * *](https://www.jonespr.net/position-your-brand) ## [![Build A Content Strategy- JONES](https://www.jonespr.net/hs-fs/file-2625898190-png/new_img/build_icon.png?t=1428312868643 "Build A Content Strategy- JONES")](https://www.jonespr.net/content-strategy) ### Build  A Content Strategy We develop a complex plan for delivering different types of  content to audiences with varying needs and interests. [LEARN MORE * *](https://www.jonespr.net/content-strategy) ## Next we connect you with customers. Jones develops content and uses it to attract and engage leads. And, we equip sales to convert leads into customers. ![Connect with your customers- JONES](https://www.jonespr.net/hs-fs/hubfs/new_img/doit_section6_img.png?width=344&name=doit_section6_img.png "Connect with your customers- JONES") ## [![Create Valuable Content- JONES](https://www.jonespr.net/hs-fs/file-2619437227-png/new_img/value_icon.png "Create Valuable Content- JONES")](https://www.jonespr.net/create-valuable-content) ### Create Valuable Content All content is not equal. We give you engaging, search optimized, usable and shareable content that is tailored to your  buyer personas. [LEARN MORE * *](https://www.jonespr.net/create-valuable-content) ## [![Attract Visitors- JONES](https://www.jonespr.net/hs-fs/file-2612954841-png/new_img/visitor_icon.png "Attract Visitors- JONES")](https://www.jonespr.net/attract-visitors) ### Attract Visitors We use a mix of owned content, earned media, paid media and social media promotion to reach your audiences and attract them to your brand. [LEARN MORE * *](https://www.jonespr.net/attract-visitors) ## [![Convert to leads- JONES](https://www.jonespr.net/hs-fs/file-2633511288-png/new_img/leads_icon.png "Convert to leads- JONES")](https://www.jonespr.net/convert-to-leads) ### Convert To Leads Through segmented calls to action and dynamic landing pages we convert website visitors into leads. [LEARN MORE * *](https://www.jonespr.net/convert-to-leads) ## [![Nurture Leads- JONES](https://www.jonespr.net/hs-fs/file-2636964694-png/new_img/nurture_icon.png "Nurture Leads- JONES")](https://www.jonespr.net/lead-nurture) ### Nurture Leads We nurture leads and guide them through the buying cycle with content matched to their interests and lifecycle stage. [LEARN MORE * *](https://www.jonespr.net/lead-nurture) ## [![qualify leads - JONES](https://www.jonespr.net/hs-fs/file-2632646156-png/new_img/qualify-leads.png "qualify leads - JONES")](https://www.jonespr.net/qualify-leads) ### Qualify Leads Before sending a lead to sales we verify budget, needs, influence level and timeline to ensure sales messaging matches the buyer’s needs. [LEARN MORE * *](https://www.jonespr.net/qualify-leads) ## [![Enable sales - JONES](https://www.jonespr.net/hubfs/new_img/sales_icon.png "Enable sales - JONES")](https://www.jonespr.net/enable-sales) ### Enable Sales We provide sales with tools for success including lead intelligence, messaging, product materials, pricing guides, competitive comparisons and more. [LEARN MORE * *](https://www.jonespr.net/enable-sales) ## And we find ways to keep growing your success. We constantly analyze your program and look for ways to improve. We create programs that grow customer relationships, deliver further value and increase your success. ![Find ways to grow success - JONES](https://www.jonespr.net/hs-fs/hubfs/new_img/doit_section7_img.png?width=226&name=doit_section7_img.png "Find ways to grow success - JONES") ## [![Analyze Marketing - JONES](https://www.jonespr.net/hubfs/new_img/doit_analyse_icon.png "Analyze Marketing - JONES")](https://www.jonespr.net/analyze) ### Analyze As a HubSpot partner Jones uses technology and know-how to effectively evaluate your marketing metrics. We also harness the power of Wallop! to monitor and measure earned media results. [LEARN MORE * *](https://www.jonespr.net/analyze) ## [![Incentivize loyalty - JONES](https://www.jonespr.net/hubfs/new_img/doit_loyalty_icon.png "Incentivize loyalty - JONES")](https://www.jonespr.net/incentivize-loyalty) ### Incentivize Loyalty We get more out of your existing relationships by offering reward incentives to brand ambassadors, developing beta customer programs and strategically asking for referrals. [LEARN MORE * *](https://www.jonespr.net/incentivize-loyalty) ## [![Engage and retain customers - JONES](https://www.jonespr.net/hs-fs/file-2669137270-png/new_img/engage_icon.png "Engage and retain customers - JONES")](https://www.jonespr.net/retain-customers) ### Engage & Retain Customers We design processes and materials that make your products and services easy to find, purchase and use. Then we work to keep customers engaged and happy. [LEARN MORE * *](https://www.jonespr.net/retain-customers) ## [![Upsell and cross-sell - JONES](https://www.jonespr.net/hubfs/new_img/doit_cross_icon.png "Upsell and cross-sell - JONES")](https://www.jonespr.net/cross-strategy) ### Upsell & Cross-Sell Finally, Jones provides messaging and training on how to upsell and cross-sell customers. [LEARN MORE * *](https://www.jonespr.net/cross-strategy) ## Put Jones’ integrated methodology to work for you and get the results you want. [![Join JONES](https://www.jonespr.net/hs-fs/file-920988432-png/Images/JoinJoneRedButton.png?t=1428388929837 "Join JONES")](https://www.jonespr.net/join-jones) [info@jonespr.net ](mailto:info@jonespr.net) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97) ## Want to Keep Up? #### We’ll take you from where you are to where you want to be. [![JoinJonesTrans](https://www.jonespr.net/hs-fs/file-2455511430-png/Images/join_jonns_button.png)](https://www.jonespr.net/join-jones) ## Refer a Friend #### Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. ##### [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend) - ST. LOUIS OFFICE: 314.534.8187 #### ©2020 JONES PR