A blog dedicated to advancing inbound marketing and PR


Lead Nurturing: Warm Up Cold Leads

March 08,2018 | BY: Kristin Jones

If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.

Read More

Topics: Lead Nurturing, Lead Qualification, Email

How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

Read More

Topics: Business Blog, Email, Infographics, Content Creation, Content Strategy

How to Blend Outbound Tactics With Inbound Marketing

January 30,2018 | BY: Kristin Jones

If you take time to read through the history of the Inbound Accelerator, you’ll see, if the name didn’t already give it away, that at JONES we are true proponents of inbound marketing. We believe in providing the information prospects are seeking, when and where they want to access it, not in blasting it at them through random mass email marketing or untested paid online marketing.

Read More

Topics: Inbound Marketing, Strategy, Email, Campaign Planning

Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

Read More

Topics: Lead Nurturing, Inbound Marketing, Content, Email

Do This, Not That For Video In Marketing Emails

November 08,2017 | BY: Kristin Jones


What makes you more likely to click on an email from a brand you trust? Do you find videos irresistible?

Read More

Topics: Lead Nurturing, Video, Email

6 Email Elements To Optimize With Split Testing

February 25,2016 | BY: Kristin Jones

Surely you’ve had this discussion in your strategy meetings: You say email blasts should be sent midweek when there seems to be a lull in activity; your colleague argues that having that email in recipients’ inboxes first thing Monday morning will yield the most responses.

Read More

Topics: Content, Strategy, Analytics, Email, A/B Testing

Compare Email Components to Get the Best Results

September 14,2015 | BY: Kristin Jones


Email marketing is a prime opportunity to utilize A/B testing to improve responses, testing elements such as sender name and subject lines.


Read More

Topics: Metrics, Personalization, Email, A/B Testing


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas