It’s been a busy year for the Inbound Accelerator. We’ve talked about branding, working with (and choosing) an agency partner, marketing automation with HubSpot, healthcare marketing, video marketing, and all the individual elements that go into creating and implementing inbound marketing programs. Have you kept up?
If not, I know you may not have time to go back through all of our posts, but here are the top marketing blog posts that you shouldn’t miss.
Our 10 most-read posts of 2017:
Marketing strategies start with a firm understanding of — and plan for implementing— your company’s brand. Your brand is at the center of who you are and what you do. But it can be tempting, in the rush to keep up with all of the changes in marketing channels and all of your daily duties to forget to take time to make sure that basic foundation is in place.
Whether you are launching a new company or product, or working to revitalize your existing brand or rushing the process, overlooking steps will only cost you results in the long run.
Remember that branding is more than a logo, and experience in your industry is key to truly understanding your company. Ask questions that get to the heart of what you really need from a agency to find the right partner for your brand.
Healthcare is one of our focus industries. Through surveys of patients and providers, we know that personalized patient engagement, focused on educational content, is a key component in patient satisfaction, and it should be a part of the marketing strategy for healthcare providers.
Leads look for different types of information at different steps along the buyer’s journey (aka sales funnel). Be sure to create content for each stage — this post offers suggested content types that target leads where they are in the process.
Marketing requires both art and science. The science lies primarily in data analysis of what works, what doesn’t and why. SEO is one of the elements of marketing where analyzing the metrics can often point to simple, yet powerful changes you can make to improve performance.
Here we shared a great infographic from Tracx about the “social trifecta” of earned, owned and paid content, and how they work together to drive traffic on your social media networks. Don’t forget to also be sure your social media networks are pointing to your website to take advantage of the potential for lead generation.
If video is the next natural step in your content creation process (and it probably should be), take time to think through these five decisions before jumping in. And remember, video is a component of your overall inbound marketing strategy, not a separate entity.
Crafting a great landing page that converts visitors to leads relies on getting each element right. Here are tips for each decision you make.
You may be doing digital marketing, and content marketing, but neither of those is quite the same as inbound marketing. Let’s look at each definition, and why inbound (which incorporates digital and content) has the upper hand.
When you get inbound marketing right, it has the power to trigger growth in traffic, leads and sales. Would you like to gain the five benefits outlined here?
Not all of our blog posts are long-form posts. We know that many readers are drawn to visual content, so every week we feature an original infographic and other great infographics from trusted sources, and our readers love them. Check the links below for the most popular, or see our full library of infographics in one convenient page on our Pinterest page.
5 Infographic Posts Our Readers Love
Which of our 2017 posts have you found to be most useful or inspiring? Please tell us below what you love, or what you’d love to see us talk about next year.