As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.
Sagefrog has been watching B2B content marketing trends for a while now (16 years according to their latest report), and I appreciate seeing how they track changes over time.
A few takeaways from the current version that I think are pertinent:
B2B is bringing back face-to-face
The basics are still essential: SEO, content and social
A little outsourcing can be a big help
I’ll end with a statistic that Sagefrog mentioned at the very beginning of their report: 56 percent of those surveyed outsource at least some portion of their marketing. Reasons include support for specific needs such as a product launch (27 percent) or a specific project (18 percent), while others need agency expertise (21 percent) or just more marketing resources and staffing support (11 percent). Nearly 1 in 10 said the challenge of recruiting in-house staff was the primary reason.
Regardless of why they choose to outsource marketing, the benefits of finding the right agency are significant. Which is why we offer these tips for choosing your partner when you need more expertise or resources to achieve your marketing goals: Your 8-Point Checklist to Picking a Marketing Partner.
How is your 2023 strategy shaping up? Whether you are investing additional budget into the tried and true SEO and content marketing strategies, needing to refresh your brand’s look to return to in-person events with new energy or taking on projects that are overdue, such as a website upgrade, JONES has the expertise to supplement your marketing team each step of the way.
Let’s chat about your 2023 goals and the steps necessary to meet them. Schedule a time in my calendar today.