A blog dedicated to advancing inbound marketing and PR


Email Marketing: 10 Etiquette Rules To Improve Performance

How To Create SEO-Friendly Content

Social Media Marketing Tip: How To Hashtag Your Tweets

Video Marketing in 2021: What You Need To Know (infographic)

Find Inspiration For Your Email Marketing

Social Media Tip: How To Choose Hashtags

Why Content Marketing? 20 Statistics That Make The Answer Clear

Interactive Marketing Content We Love

Creating Content That Converts At All Stages Of the Sales Funnel

Spam-Free Emails: Understanding the Rules Around the Globe

3 Ways Telecom Brands Can Use Content Marketing

21 Email Tips for B2B Marketing

How Thought Leadership Builds More Than Brand Awareness

Why Content Marketing Is Perfect For FinTech Brands

Social Media Tip: How to Hashtag Instagram Posts For Business

Adding Multimedia Options To Your Content Marketing: Webinars & Podcasts

How To Choose A HubSpot Agency

Which Content Marketing Challenge Do You Need Help Conquering?

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

Your Infographic Guide to the ABCs & 1-2-3s of Content Marketing

5 Kinds Of Emails To Include In Your Integrated Marketing Strategy

6 Website Design Strategies to Use in 2021 and Beyond

Benefits of Content Marketing For Enterprise Software Brands

Your Content Creation Checklist For Writing Product Features Sheets

Social Media Tip: 7 Basics of Using Hashtags for B2B Marketing

SEO Requires Links, and Links Come When You Have Great Content

21 Business Blogging Statistics for 2021

What Clients Want From Integrated Marketing Agencies (infographic)

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

Benefits of Content Marketing For Healthcare IT Companies

How To Map Your Content To Match Buyer Personas (free template)

Social Media Tip: Best Times For Businesses To Tweet

Comparing Inbound vs. Outbound Lead Generation

Your Essential Checklist For Writing Marketing Emails That Work

A Comprehensive Guide To Qualifying Leads

COVID-19: What Has The Last Year Meant For Your Marketing?

Marketing B2B Software: Know What Buyers Want Today (infographic)

A Start-to-Finish Checklist For Writing Website Copy

Seuss-Inspired Marketing Definitions, Tips & Techniques (Part 2 of 2)

Social Media Tip: How Often To Post To LinkedIn

Are These Marketing Predictions for 2021 Coming True?

The ABCs of Integrated Marketing In Honor Of Dr. Seuss (Part 1)

Take The Mystery Out Of Buyer Personas

Your Ultimate Business Blog Writing Checklist

What B2B Marketers Are Including In Their 2021 Strategy

21 Social Media Statistics For B2B Marketers

Your Writing Checklist To Crafting Great Thought Leadership Articles

Social Media Marketing Tip: Best Times To Post On Facebook

Don’t Let These Mistakes Sink Your Inbound Marketing Campaign

Your Multi-Channel Marketing Content Checklist Part 2: Everything But The Website!

Three Keys To Google Rankings: Expertise—Authoritativeness—Trustiworthiness

Your Multi-Channel Content Marketing Checklist (Part 1: All About The Website)

How To Use Our Landing Page Content Template (free download)

Social Media Tip: When To Post New Videos On YouTube

2020 Market Research Statistics to Guide Your Strategy & Planning

How To Get The Best Results From Your Content Marketing Agency

25 Top Tips for Effective Content Marketing

Looking Back: Most-Read Marketing Advice Of 2020

Helping You Get Through 2020: The Resources Our Readers Used Most

Social Media Tip: What To Post & Share On Twitter

Digital Marketing Challenges B2B Marketers Face

How Content Marketers Are Resourcing Their Strategies In A Pandemic Economy

The State of Email Marketing in 2020 (infographic)

B2B Lead Generation: 21 Things You Need To Know

B2B Content Marketing: Responding To 2020 & Preparing For 2021

Your 2020 Guide To Marketing Research and the State of Marketing

Social Media Tip: How Often To Post On YouTube

Social Media Marketing Tip: When To Post On LinkedIn

6 Types Of Digital Marketing You Need To Understand

Why Page Speed Optimization Should Be Your Next SEO Project

Your 2020 Email Marketing Strategy Guide & The State Of Content Marketing

Client Success: Consumer Surveys Yield B2B Selling Points

The Most Common SEO Errors Of 2020

Social Media Tip: What B2B Brands Should Post On Facebook

The State of SEO & Marketing Strategies In 2020 (infographic)

How to Use Our Scorecard For Brands & Campaign Names (free download)

Why Budget-Friendly Boutique Agencies Make Sense Now (And Always)

Social Media Tip: What Your Business Should Share On YouTube

Instagram: Best Practices For Business Accounts (infographic)

Your 2020 Guide To SEO Strategy & The State Of Marketing

How To Create Great Website Content In 12 Steps

8 Tasks To Complete In Your First 3 Months Using HubSpot For Inbound Marketing

Web Strategy Statistics To Guide Your Decision-Making (infographic)

Why Now Is the Right Time For A Marketing Content Audit

5 Marketing Projects To Work Into Your Remaining 2020 Budget

Social Media Tip: How Often To Post On Twitter

Your YouTube Guide: What, When & How Often To Post (infographic)

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

21 Ways To Give Your Content Viral Potential

5-Step Plan To Develop Your Website Content Strategy

What, When & How Often To Post To YouTube For Business (infographic)

Your 2020 Guide To Web Strategy & The State Of Marketing

Social Media Tip: Best Times To Post On LinkedIn

The State Of Content Marketing In 2020 (infographic)

How To Create & Use A Content Sales Funnel

How To Plan Your Business Blog Calendar (free template)

8 Benefits Of Hiring A Full-Service Marketing Agency

What, When & How Often To Tweet For Business (infographic)

Remote Workers: Benefits, Challenges, and How We Make It Work

How To Optimize PDF Documents On Your Website (If You Must Use Them)

Your Everything SEO Checklist

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

20 Tips For Better Landing Page Forms

Social Media Tip: Maximize A Daily LinkedIn Post

Your Marketing Measurement & Reporting Checklist (infographic)

What’s New For You In Social Media This Year?

The JONES Approach: Accountability > Face Time (infographic)

9 Steps To Better Bylined Articles

Your LinkedIn Business Posting Guide: What, When & How Often (infographic)

Improve Your Email Design To Improve Open & Click-Through Rates

5 Ways To Promote Your Marketing Content (infographic)

How Marketing Can Make Your Sales Department More Effective (infographic)

How Could An Agency Partner Help You?

Social Media Tip For Small Business: How Often Should You Post on Facebook?

Facebook For Business Guide: What, When & How Often To Post (infographic)

Why You Should Start A Business Blog Now: SEO & Lead Generation

10 Best Practices To Build A Better Landing Page

Why And How To Set Goals For Your Content Marketing Campaigns

How To Improve & Optimize Your Lead Nurturing Strategy (infographic)

5 Things You Need To Know About Inbound Lead Nurturing Campaigns

Social Media Tip For Small Business: What To Post In LinkedIn

B2B Content Marketing Statistics For 2020

Your Business Hashtag How-To Guide

Why & How Often SMBs Use Social Media (infographic)

Lessons From 15 Years: More Quick Tips

Your Complete Social Media Guide: What, Where, When, and How Often To Post

Active Voice vs. Passive Voice: Which Should You Choose?

10 Questions To Answer Before Creating Your Next Content Marketing Strategy

How To Audit Your Existing Website (free template)

Are Your Facebook Ads Hitting The Mark?

Social Media Tip: How To Hashtag Your Instagram Posts

Investing In Social Media: A Small Business Perspective (infographic)

Don’t Let “Page Not Found” Drag Down Your Website Performance

Social Media Marketing Tip: When To Post To Instagram

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

15 Fun Facts About Kristin

Lessons From 15 Years: Sustaining & Growing A Marketing/PR Agency Requires Perseverance To Adapt & Overcome

How To Reach Healthcare IT Customers (video)

Give Editors The Right Reasons To Accept Your Contributed Articles

Plan A Year’s Worth Of Marketing Campaigns (free template)

How To Use Our Lead Nurturing Workflow Template (free download)

Give Your Images An SEO Makeover

Social Media Quick Tip: Create Content For Holidays

An Inside Look At Our Lead Generation Superstars

How To Plan Complete Integrated Marketing & PR Campaigns (video)

Why Video IS The Future Of Marketing

Pick The Perfect Length For Your Next Blog Post

Lessons From 15 Years: Use Surveys & Original Research To Fuel Content

Social Media For Small Business Tip: Talk About The Things That Interest Your Customers

6 Steps To Effective Content Creation (infographic)

Lessons From 15 Years: Successful Marketing Relies On Great Content

2020 Predictions: The Marketing Skillsets, Challenges and Priorities CMOS Are Watching

Social Media Image Size Cheat Sheet (infographic)

How To Improve Your Writing Skills … or “No More Mediocre Content”

4 Website Design Trends You’ll See in 2020

Do The Math To Calculate Marketing Goals (video)

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

What Do You Know About Your Marketing Content?

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

The Foundation Of Successful Inbound Marketing (infographic)

Social Media Tip For Small Business: Repurpose Content

Client Success: Turning Higher Education Research Into Nationwide News Coverage

How To Use Surveys To Fuel Your Content Marketing Strategy (video)

Our Top 12 Free Inbound Marketing Templates & Checklists

Is Your Website Ready For Voice Search?

101 Statistics To Know For Your 2020 Marketing Strategy

Social Media Tip For Spas: Share Compelling Videos

Using Video For B2B Marketing: 2019 Viewer Stats (infographic)

Client Success: How To Reach 200,000+ Prospects & Decision Makers Without Buying Ads

5 Elements Of A Complete Marketing Content Package (video)

Rethinking Search Optimization: Content That Goes Beyond Keywords

A Training Plan For Your Content Marketing

Client Success: A Look Back At Our Early Experience

Lead Nurturing Emails: 6 Ways To Encourage Engagement

B2B Content Marketing In 2019 And Beyond (infographic)

Are Your Sales & Marketing Departments Communicating?

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

Client Success: West Puts Together Complete Marketing Content Package

3 Stats and 3 Steps That Explain Why Lead Nurturing Shortens The Sales Cycle

Client Success: Newsjacking Earns QPS Media Coverage, Visibility

Lessons From 15 Years: Integrate PR & Marketing To Maximize Results

8 Rules For Mobile-Friendly Email Marketing

Lessons From 15 Years: First, You Have To Do The Data Work

Segment Content & Offers Based on Personas and the Buying Cycle

Are You Making These 25+ Common SEO Mistakes?

Are You Measuring Your CTA Success? 3 Metrics To Track

Content Marketing Hits Its Stride In 2019

4 Reasons To Use Lead Nurturing (And 3 Free Tools To Get You Started)

Lessons From 15 Years Of Marketing: Integrate Marketing & PR To Reach Healthcare IT Decision-Makers

5 Ways Lead Qualification Can Improve Sales Conversion Rates

Size Matters In Social Media: Make Sure Your Images Are On Target

Market Your Blog To Take Your Inbound Content Marketing To The Next Level

20 Top Job Skills For Content Marketers (infographic)

Lessons From 15 Years Of Marketing: Expertise Essential For Marketing Within The Life Sciences Field

Avoid The Headaches of Misalignment (Between Marketing & Sales)

50+ Email Marketing Stats & Tips To Know

Lessons From 15 Years Of Marketing: FinTech Marketing Starts With Authority And Trust

Lessons From 15 Years: How To Hire The Right People & Work With The Right Clients

Your Call-to-Action Checklist: 7 Things To Ask Yourself When Creating CTAs


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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