A blog dedicated to advancing inbound marketing and PR


Why B2B Tech Brands Are Choosing Integrated Marketing and PR Agencies

An Inside Look at a B2B Tech Rebrand

B2B Content Marketing Tip: Know What Your B2B Audience Needs

Media Analysis: A 12-Point Checklist

Marketing Quick Tip: Build Complete Brands

3 Essential Elements for Today’s Email Marketing Success

What Your Business Website Needs Now to Succeed

What Marketing Leaders Want From Partner Agencies

Marketing Tip: Don’t Leave Automation Opportunities Untapped

3 Insights into 2023’s B2B Marketing Trends

7 Ways to Extend Your Marketing Content’s Reach & Return

Marketing Quick Tip: Turn One Idea into A Dozen Deliverables

3 Steps to Auditing Your Website and Building a Better One

Planning Your First Year of Inbound Marketing with HubSpot (free timeline template)

What Marketing Challenges Are Giving You Headaches?

Marketing Quick Tip: Keep Blog Posts Evergreen

The Best of 2022: Blog Posts and Marketing Resources Our Readers Loved

Social Media vs. Search Optimization: The B2B Marketing Perspective

5 Ways You Know You Picked the Right Vendor to Execute Your Brand

Marketing Quick Tip: 21 Items to Include in Your Website Audit

What’s Next for Content Marketing?

Your 7-Step Inbound Marketing Lead Gen Flowchart

Quick Read: 2023’s Social Media Marketing Goals

Is Your Website Due for a Redesign?

Online First Approach Essential for B2B Marketing

How Marketers Boost B2B Content (infographic)

Marketing Quick Tip: Keep Your Emails On Target

10+1 Steps to Better SEO

How B2B Marketers Will Leverage Video in 2023

5 Characteristics of The Perfect B2B Lead (infographic)

The Science Behind Lead Conversion Success (video)

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

Should Your B2B Use Social Media Advertising?

How Content Marketers Guide Customers Through The Buying Journey (infographic)

Quick Tip: Take a Fresh Look at Your Personas

4 Times B2B Marketing Was Anything But Boring

Quick Tip: Save Time with Marketing Templates (free downloads)

Know What B2B Buyers Want From Your Marketing Content

Give B2B Buyers the Video Content They Want

Quick Tip: Effective Content Strategies Require Advanced Planning

How to Stand Out in the In-Box: Email Tips You Need to Know

Client Success: Building a More Complete Content Funnel for Actium Health

What B2B Tech Marketers Are Doing in 2022 (infographic)

Brand Audits: Telling You What You Need to Know

5 Podcasts to Fit All Your Marketing Moods

What Makes B2B Marketers Tick in 2022 (infographic)

22 Content Marketing Stats and Benchmarks You Need to Know

10 Web Design Trends to Watch

Client Shout-Out: Yes Health Makes A Splash with Return to In-Person Events

Client Success: Yes Health Moves Website to HubSpot For Greater Functionality

The Omnichannel Answer to B2B Demand Gen (infographic)

What CMOs Need to Know About Current Hiring Trends

Marketing Quick Tip: Make the Most of Your PR Successes

Brand Awareness vs. Demand Gen: It’s Not An Either/Or Situation

Client Success: New Look, Flexible Interface For Avanti Website

Quick Tip: Make the Most of Your Earned Media Success

How Does Your Website Rank?

Understanding the Differences Between B2B & B2C Marketing (infographic)

The Basics of Content Marketing in One Fun Video

3 Marketing Trends to Adopt in 2022

Content Marketing in 2022: Top 10 Trends

How To Hashtag Your Pinterest Posts

Your Infographic Guide To Content For All Stages of the Marketing Funnel

Why B2B Marketers Lean on LinkedIn

Focus Content Marketing on Improving Your E-A-T

Your Marketing Content Creation Flowchart

Best of 2021: Our Most-Used Content Marketing Advice & Insights

Social Media Tip: How To Use Hashtags on LinkedIn

5 Signs Your Health-Tech Company Needs A Rebrand

Listen Up! How to Reach Audiences with Audio

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

10 Questions to Ask When Planning a B2B Webinar

Social Media Tip: Using Hashtags in Facebook for Business

Why Image Optimization Matters: Conversions, Speed & SEO

10 Ideas for Making Your Marketing Content Interactive

Email Marketing: 10 Etiquette Rules To Improve Performance

How To Create SEO-Friendly Content

Social Media Marketing Tip: How To Hashtag Your Tweets

Video Marketing in 2021: What You Need To Know (infographic)

Find Inspiration For Your Email Marketing

Social Media Tip: How To Choose Hashtags

Why Content Marketing? 20 Statistics That Make The Answer Clear

Interactive Marketing Content We Love

Creating Content That Converts At All Stages Of the Sales Funnel

Spam-Free Emails: Understanding the Rules Around the Globe

3 Ways Telecom Brands Can Use Content Marketing

21 Email Tips for B2B Marketing

How Thought Leadership Builds More Than Brand Awareness

Why Content Marketing Is Perfect For FinTech Brands

Social Media Tip: How to Hashtag Instagram Posts For Business

Adding Multimedia Options To Your Content Marketing: Webinars & Podcasts

How To Choose A HubSpot Agency

Which Content Marketing Challenge Do You Need Help Conquering?

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

Your Infographic Guide to the ABCs & 1-2-3s of Content Marketing

5 Kinds Of Emails To Include In Your Integrated Marketing Strategy

6 Website Design Strategies to Use in 2021 and Beyond

Benefits of Content Marketing For Enterprise Software Brands

Your Content Creation Checklist For Writing Product Features Sheets

Social Media Tip: 7 Basics of Using Hashtags for B2B Marketing

SEO Requires Links, and Links Come When You Have Great Content

21 Business Blogging Statistics for 2021

What Clients Want From Integrated Marketing Agencies (infographic)

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

Benefits of Content Marketing For Healthcare IT Companies

How To Map Your Content To Match Buyer Personas (free template)

Social Media Tip: Best Times For Businesses To Tweet

Comparing Inbound vs. Outbound Lead Generation

Your Essential Checklist For Writing Marketing Emails That Work

A Comprehensive Guide To Qualifying Leads

COVID-19: What Has The Last Year Meant For Your Marketing?

Marketing B2B Software: Know What Buyers Want Today (infographic)

A Start-to-Finish Checklist For Writing Website Copy

Seuss-Inspired Marketing Definitions, Tips & Techniques (Part 2 of 2)

Social Media Tip: How Often To Post To LinkedIn

Are These Marketing Predictions for 2021 Coming True?

The ABCs of Integrated Marketing In Honor Of Dr. Seuss (Part 1)

Take The Mystery Out Of Buyer Personas

Your Ultimate Business Blog Writing Checklist

What B2B Marketers Are Including In Their 2021 Strategy

21 Social Media Statistics For B2B Marketers

Your Writing Checklist To Crafting Great Thought Leadership Articles

Social Media Marketing Tip: Best Times To Post On Facebook

Don’t Let These Mistakes Sink Your Inbound Marketing Campaign

Your Multi-Channel Marketing Content Checklist Part 2: Everything But The Website!

Three Keys To Google Rankings: Expertise—Authoritativeness—Trustiworthiness

Your Multi-Channel Content Marketing Checklist (Part 1: All About The Website)

How To Use Our Landing Page Content Template (free download)

Social Media Tip: When To Post New Videos On YouTube

2020 Market Research Statistics to Guide Your Strategy & Planning

How To Get The Best Results From Your Content Marketing Agency

25 Top Tips for Effective Content Marketing

Looking Back: Most-Read Marketing Advice Of 2020

Helping You Get Through 2020: The Resources Our Readers Used Most

Social Media Tip: What To Post & Share On Twitter

Digital Marketing Challenges B2B Marketers Face

How Content Marketers Are Resourcing Their Strategies In A Pandemic Economy

The State of Email Marketing in 2020 (infographic)

B2B Lead Generation: 21 Things You Need To Know

B2B Content Marketing: Responding To 2020 & Preparing For 2021

Your 2020 Guide To Marketing Research and the State of Marketing

Social Media Tip: How Often To Post On YouTube

Social Media Marketing Tip: When To Post On LinkedIn

6 Types Of Digital Marketing You Need To Understand

Why Page Speed Optimization Should Be Your Next SEO Project

Your 2020 Email Marketing Strategy Guide & The State Of Content Marketing

Client Success: Consumer Surveys Yield B2B Selling Points

The Most Common SEO Errors Of 2020

Social Media Tip: What B2B Brands Should Post On Facebook

The State of SEO & Marketing Strategies In 2020 (infographic)

How to Use Our Scorecard For Brands & Campaign Names (free download)

Why Budget-Friendly Boutique Agencies Make Sense Now (And Always)

Social Media Tip: What Your Business Should Share On YouTube

Instagram: Best Practices For Business Accounts (infographic)

Your 2020 Guide To SEO Strategy & The State Of Marketing

How To Create Great Website Content In 12 Steps

8 Tasks To Complete In Your First 3 Months Using HubSpot For Inbound Marketing

Web Strategy Statistics To Guide Your Decision-Making (infographic)

Why Now Is the Right Time For A Marketing Content Audit

5 Marketing Projects To Work Into Your Remaining 2020 Budget

Social Media Tip: How Often To Post On Twitter

Your YouTube Guide: What, When & How Often To Post (infographic)

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

21 Ways To Give Your Content Viral Potential

5-Step Plan To Develop Your Website Content Strategy

What, When & How Often To Post To YouTube For Business (infographic)

Your Guide To Web Strategy & The State Of Marketing

Social Media Tip: Best Times To Post On LinkedIn

The State Of Content Marketing In 2020 (infographic)

How To Create & Use A Content Sales Funnel

How To Plan Your Business Blog Calendar (free template)

8 Benefits Of Hiring A Full-Service Marketing Agency

What, When & How Often To Tweet For Business (infographic)

Remote Workers: Benefits, Challenges, and How We Make It Work

How To Optimize PDF Documents On Your Website (If You Must Use Them)

Your Everything SEO Checklist

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

20 Tips For Better Landing Page Forms

Social Media Tip: Maximize A Daily LinkedIn Post

Your Marketing Measurement & Reporting Checklist (infographic)

What’s New For You In Social Media This Year?

The JONES Approach: Accountability > Face Time (infographic)

9 Steps To Better Bylined Articles

Your LinkedIn Business Posting Guide: What, When & How Often (infographic)

Improve Your Email Design To Improve Open & Click-Through Rates

5 Ways To Promote Your Marketing Content (infographic)

How Marketing Can Make Your Sales Department More Effective (infographic)

How Could An Agency Partner Help You?

Social Media Tip For Small Business: How Often Should You Post on Facebook?

Facebook For Business Guide: What, When & How Often To Post (infographic)

Why You Should Start A Business Blog Now: SEO & Lead Generation

10 Best Practices To Build A Better Landing Page

Why And How To Set Goals For Your Content Marketing Campaigns

How To Improve & Optimize Your Lead Nurturing Strategy (infographic)

5 Things You Need To Know About Inbound Lead Nurturing Campaigns

Social Media Tip For Small Business: What To Post In LinkedIn

B2B Content Marketing Statistics For 2020

Your Business Hashtag How-To Guide

Why & How Often SMBs Use Social Media (infographic)


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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