A blog dedicated to advancing inbound marketing and PR


Instagram: Best Practices For Business Accounts (infographic)

Your 2020 Guide To SEO Strategy & The State Of Marketing

How To Create Great Website Content In 12 Steps

8 Tasks To Complete In Your First 3 Months Using HubSpot For Inbound Marketing

Web Strategy Statistics To Guide Your Decision-Making (infographic)

Why Now Is the Right Time For A Marketing Content Audit

5 Marketing Projects To Work Into Your Remaining 2020 Budget

Social Media Tip: How Often To Post On Twitter

Your YouTube Guide: What, When & How Often To Post (infographic)

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

21 Ways To Give Your Content Viral Potential

5-Step Plan To Develop Your Website Content Strategy

What, When & How Often To Post To YouTube For Business (infographic)

Your 2020 Guide To Web Strategy & The State Of Marketing

Social Media Tip: Best Times To Post On LinkedIn

The State Of Content Marketing In 2020 (infographic)

How To Create & Use A Content Sales Funnel

How To Plan Your Business Blog Calendar (free template)

8 Benefits Of Hiring A Full-Service Marketing Agency

What, When & How Often To Tweet For Business (infographic)

Remote Workers: Benefits, Challenges, and How We Make It Work

How To Optimize PDF Documents On Your Website (If You Must Use Them)

Your Everything SEO Checklist

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

20 Tips For Better Landing Page Forms

Social Media Tip: Maximize A Daily LinkedIn Post

Your Marketing Measurement & Reporting Checklist (infographic)

What’s New For You In Social Media This Year?

The JONES Approach: Accountability > Face Time (infographic)

9 Steps To Better Bylined Articles

Your LinkedIn Business Posting Guide: What, When & How Often (infographic)

Improve Your Email Design To Improve Open & Click-Through Rates

5 Ways To Promote Your Marketing Content (infographic)

How Marketing Can Make Your Sales Department More Effective (infographic)

How Could An Agency Partner Help You?

Social Media Tip For Small Business: How Often Should You Post on Facebook?

Facebook For Business Guide: What, When & How Often To Post (infographic)

Why You Should Start A Business Blog Now: SEO & Lead Generation

10 Best Practices To Build A Better Landing Page

Why And How To Set Goals For Your Content Marketing Campaigns

How To Improve & Optimize Your Lead Nurturing Strategy (infographic)

5 Things You Need To Know About Inbound Lead Nurturing Campaigns

Social Media Tip For Small Business: What To Post In LinkedIn

B2B Content Marketing Statistics For 2020

Your Business Hashtag How-To Guide

Why & How Often SMBs Use Social Media (infographic)

Lessons From 15 Years: More Quick Tips

Your Complete Social Media Guide: What, Where, When, and How Often To Post

Active Voice vs. Passive Voice: Which Should You Choose?

10 Questions To Answer Before Creating Your Next Content Marketing Strategy

How To Audit Your Existing Website (free template)

Are Your Facebook Ads Hitting The Mark?

Social Media Tip: How To Hashtag Your Instagram Posts

Investing In Social Media: A Small Business Perspective (infographic)

Don’t Let “Page Not Found” Drag Down Your Website Performance

Social Media Marketing Tip: When To Post To Instagram

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

15 Fun Facts About Kristin

Lessons From 15 Years: Sustaining & Growing A Marketing/PR Agency Requires Perseverance To Adapt & Overcome

How To Reach Healthcare IT Customers (video)

Give Editors The Right Reasons To Accept Your Contributed Articles

Plan A Year’s Worth Of Marketing Campaigns (free template)

How To Use Our Lead Nurturing Workflow Template (free download)

Give Your Images An SEO Makeover

Social Media Quick Tip: Create Content For Holidays

An Inside Look At Our Lead Generation Superstars

How To Plan Complete Integrated Marketing & PR Campaigns (video)

Why Video IS The Future Of Marketing

Pick The Perfect Length For Your Next Blog Post

Lessons From 15 Years: Use Surveys & Original Research To Fuel Content

Social Media For Small Business Tip: Talk About The Things That Interest Your Customers

6 Steps To Effective Content Creation (infographic)

Lessons From 15 Years: Successful Marketing Relies On Great Content

2020 Predictions: The Marketing Skillsets, Challenges and Priorities CMOS Are Watching

Social Media Image Size Cheat Sheet (infographic)

How To Improve Your Writing Skills … or “No More Mediocre Content”

4 Website Design Trends You’ll See in 2020

Do The Math To Calculate Marketing Goals (video)

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

What Do You Know About Your Marketing Content?

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

The Foundation Of Successful Inbound Marketing (infographic)

Social Media Tip For Small Business: Repurpose Content

Client Success: Turning Higher Education Research Into Nationwide News Coverage

How To Use Surveys To Fuel Your Content Marketing Strategy (video)

Our Top 12 Free Inbound Marketing Templates & Checklists

Is Your Website Ready For Voice Search?

101 Statistics To Know For Your 2020 Marketing Strategy

Social Media Tip For Spas: Share Compelling Videos

Using Video For B2B Marketing: 2019 Viewer Stats (infographic)

Client Success: How To Reach 200,000+ Prospects & Decision Makers Without Buying Ads

5 Elements Of A Complete Marketing Content Package (video)

Rethinking Search Optimization: Content That Goes Beyond Keywords

A Training Plan For Your Content Marketing

Client Success: A Look Back At Our Early Experience

Lead Nurturing Emails: 6 Ways To Encourage Engagement

B2B Content Marketing In 2019 And Beyond (infographic)

Are Your Sales & Marketing Departments Communicating?

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

Client Success: West Puts Together Complete Marketing Content Package

3 Stats and 3 Steps That Explain Why Lead Nurturing Shortens The Sales Cycle

Client Success: Newsjacking Earns QPS Media Coverage, Visibility

Lessons From 15 Years: Integrate PR & Marketing To Maximize Results

8 Rules For Mobile-Friendly Email Marketing

Lessons From 15 Years: First, You Have To Do The Data Work

Segment Content & Offers Based on Personas and the Buying Cycle

Are You Making These 25+ Common SEO Mistakes?

Are You Measuring Your CTA Success? 3 Metrics To Track

Content Marketing Hits Its Stride In 2019

4 Reasons To Use Lead Nurturing (And 3 Free Tools To Get You Started)

Lessons From 15 Years Of Marketing: Integrate Marketing & PR To Reach Healthcare IT Decision-Makers

5 Ways Lead Qualification Can Improve Sales Conversion Rates

Size Matters In Social Media: Make Sure Your Images Are On Target

Market Your Blog To Take Your Inbound Content Marketing To The Next Level

20 Top Job Skills For Content Marketers (infographic)

Lessons From 15 Years Of Marketing: Expertise Essential For Marketing Within The Life Sciences Field

Avoid The Headaches of Misalignment (Between Marketing & Sales)

50+ Email Marketing Stats & Tips To Know

Lessons From 15 Years Of Marketing: FinTech Marketing Starts With Authority And Trust

Lessons From 15 Years: How To Hire The Right People & Work With The Right Clients

Your Call-to-Action Checklist: 7 Things To Ask Yourself When Creating CTAs

10 Steps To Inbound Marketing Campaigns (And 20+ Tools To Complete Them)

Lessons From 15 Years: Remember Not All B2C Purchase Decisions Are Emotional Impulse Buys

What Will It Cost To Add Video To Your Marketing Mix?

Working Social Media Marketing Into Your Daily To-Do List

Social Media For Spas: Add A Call-To-Action To Your Facebook Page

How Marketers Use Original Research To Fuel Content (infographic)

Lessons From 15 Years: Ask The Right Questions, Set Measurable Goals, And Deliver On Expectations

Cracking The Video Marketing Code

3 Marketing Benefits of Personalized Healthcare Communications

Social Media Marketing For Spas: Make The Most Of The “About” Section

“Ok, Google—How Do I Optimize For Voice Search?”

Lessons From 15 Years: Marketing Enterprise Software Relies On Analyst Relations, Case Studies & References

Social Media For Spas: Make The Most Of Your Facebook Images

Numbers To Know: What Boosts Facebook Post Engagement

Lessons from 15 Years: Today’s Strong Relationships Are Tomorrow’s Enduring (Or New) Accounts

101 Things Your Spa Should Post On Facebook

How Much Does Facebook Advertising Really Cost? (infographic)

Social Media Tip for Spas: Generate Engagement To Improve Visibility

How Many Small Businesses Are Missing From Social Media? (infographic)

Make Time For Social Media Marketing (infographic)

Lessons from 15 Years: If You Are Curious, You Can Make Anything Interesting

Why Word Of Mouth Still Matters

15 Years Of Marketing, PR & Life Lessons Learned

Social Media Tip For Spas: Schedule Posts In Advance

6 Ways To Pinpoint Customer Pain Points For Marketing Content Ideas

How Not To Promote Your Thought Leadership Success

Social Media Tip For Spas: Claim Your Vanity URL

Social Media Trends For Small Business (infographic)

7 Business Blog Rules to Attract and Keep Readers

Social Media Tip For Spas: Review & Update Your Accounts Regularly

Writing Copy That Inspires Action: Your How-To Infographic Guide

Facebook Decisions: Ads vs. Promoted Posts vs. Organic Content

Video Trends Marketers Should Be Watching (infographic)

Build The Perfect Blog Post

Client Success: Complete Content Packages Fuel West Marketing Strategy

Getting More From Your Content: Republish & Repurpose

Choosing A Website Builder & Platform: What To Consider

10 Email Trends You Need To Know

Your Ultimate Inbound Marketing Checklist

Are You Personalizing Your Marketing Content? (infographics)

Build The Perfect Small Business Instagram Profile

Rate Your Business Website (quiz)

How B2B Marketers Use Content

How To Build Surveys That Fuel Marketing Strategies

How Are Marketing & PR Changing? (infographic)

Your Daily, Weekly, Monthly Social Media Checklist

How Well Are You Managing Your Online Reputation?

5 Steps To Automated Lead Nurturing

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

Get More From Your Content: 21 Life-Lengthening Tips

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

10 SEO Myths You Need To Bust

Make The Most Of Website CTA Opportunities (infographic)

Quick Marketing Tip: Take Time To Analyze 2018 Results

Quality Counts When Crafting Blogs & Website Content

Visual 5 Step Guide To Content, Distribution & SEO

7 Essentials of Website Design

Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?

A Dozen Inbound Marketing Tips (And Free Downloads) To Start Your New Year

Our Most-Read Posts Of 2018

KPIs Inbound Marketers Need To Know

Our Top 10 Inbound Marketing Gifts For You

How Do YOU Use Content In Your Marketing? (Infographic)

Better Emails: One Case Study—And Dozens Of Stats—At A Time

Why Voice Over Matters In Your Marketing Video

Why You Lose Leads Midway Through The Funnel

Client Success: QPS Making Mark in Biotech, Pharma Industry

Get More Mileage From Your Marketing Content (infographic)

Simple Steps To Better Content

5 Email Marketing Mistakes to Avoid At All Costs

10 Video Trends To Watch

Are You Marketing What Sales Is Selling?

Are You Doing What It Takes To Prove ROI? (infographic)

When You Need Someone Else to Make Sense of the Numbers

Hey, Alexa, How Should I Write For Voice Search?

Repurposing Content Across Channels: 5 Ways To Use Survey Data

How Graphics Can Tell Stories That Words Can’t Convey

Build Your Blog Library For More Traffic, Leads (infographic)


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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